Television Advertising and the Representation of Social Reality: A Comparative Study

Theory, Culture and Society 12 (1):109-131 (1995)
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10.1177/026327695012001005

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Mind, Language and Reality.Hilary Putnam - 1975/2003 - Critica 12 (36):93-96.
Mythologies.Roland Barthes & Annette Lavers - 1973 - Journal of Aesthetics and Art Criticism 31 (4):563-564.
A Theory of Semiotics.Umberto Eco - 1977 - Philosophy and Rhetoric 10 (3):214-216.

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