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Zhilin Yang [3]Zhiling Yang [1]
  1. Zhiqiang Liu, Zhilin Yang, Fue Zeng & David Waller (forthcoming). The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China. Journal of Business Ethics.
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  2. Kim-Shyan Fam, David S. Waller & Zhilin Yang (2009). Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW] Journal of Business Ethics 88 (1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with (...)
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  3. Kim-Shyan Fam, Zhilin Yang & Mike Hyman (2009). Confucian/Chopsticks Marketing. Journal of Business Ethics 88 (3):393-397.
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  4. Zhiling Yang (2009). Ru Jia Dao de Wen Hua Zai Yunnan Shao Shu Min Zu di Qu de Chuan Bo Yu Chuan Cheng. Zhongguo She Hui Ke Xue Chu Ban She.
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