Corporate Responsiveness to Social Pressure: An Interaction-Based Model [Book Review]

Journal of Business Ethics 94 (3):395 - 409 (2010)
Abstract
The study introduces an interaction-based model that illustrates the iterative process of corporate responsiveness to social pressure. The model is then applied to a recent case of international relevance. The study implies that corporate management can apply three types of management approaches when managing relations with society, depending on their perception of social pressure: tactic, strategic or no action. This is then reflected in their practice of public relations (PR). Ethical leadership is considered to be manifested by the proactive practice of PR, which aims at mutual understanding between the organisation and the stakeholders. The firm's interaction with the stakeholders does not guarantee that social pressure would actually be relieved. Rather, PR fails in its task of establishing and maintaining favourable relationships if it does not meet stakeholders' expectations. Identifying emerging issues, relevant publics and preferable communication methods within a given context is the precondition for strategic, proactive management of stakeholder relations. This is especially relevant in the international business environment where the firm is challenged with increased institutional distance and pressure
Keywords communication management  corporate social responsiveness  issues management  public relations strategy  social pressure  stakeholder relations
Categories (categorize this paper)
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
 
Download options
PhilPapers Archive


Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 11,361
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA
Citations of this work BETA
Similar books and articles
Niklas Egels & Olof Zaring (2005). Corporate Social Performance. Proceedings of the International Association for Business and Society 16:105-111.
Colin P. Higgins (2005). Profits and Principles. Proceedings of the International Association for Business and Society 16:130-135.
Analytics

Monthly downloads

Added to index

2009-12-21

Total downloads

18 ( #94,198 of 1,102,698 )

Recent downloads (6 months)

3 ( #120,304 of 1,102,698 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Start a new thread
Order:
There  are no threads in this forum
Nothing in this forum yet.