Environmental marketing: A source of reputational, competitive, and financial advantage
Journal of Business Ethics 23 (3):299 - 311 (2000)
| Abstract | Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making. | |||||||||
| Keywords | No keywords specified (fix it) | |||||||||
| Categories | ||||||||||
| Options |
|
|||||||||
Download options| PhilPapers Archive |
Upload a copy of this paper Check publisher's policy on self-archival Papers currently archived: 5,653 |
| External links |
 |
| Through your library | Configure |
Similar books and articlesYingyan Wang (2009). Examination on Philosophy-Based Management of Contemporary Japanese Corporations: Philosophy, Value Orientation and Performance. Journal of Business Ethics 85 (1):1 - 12.
Sue Annis Hammond & John W. Slocum (1996). The Impact of Prior Firm Financial Performance on Subsequent Corporate Reputation. Journal of Business Ethics 15 (2):159 - 165.
Irene Goll & Abdul A. Rasheed (2004). The Moderating Effect of Environmental Munificence and Dynamism on the Relationship Between Discretionary Social Responsibility and Firm Performance. Journal of Business Ethics 49 (1):41-54.
Elena Fraj-Andrés, Eva Martinez-Salinas & Jorge Matute-Vallejo (2009). A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm's Organizational Performance. Journal of Business Ethics 88 (2):263 - 286.
William Q. Judge (1994). Correlates of Organizational Effectiveness: A Multilevel Analysis of a Multidimensional Outcome. Journal of Business Ethics 13 (1):1 - 10.
A. Salama, K. Anderson & J. S. Toms (2011). Does Community and Environmental Responsibility Affect Firm Risk? Evidence From UK Panel Data 1994–2006. Business Ethics 20 (2):192-204.
Ching-Hsun Chang (2011). The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. Journal of Business Ethics 104 (3):361-370.
Peter A. Stanwick & Sarah D. Stanwick (1998). The Relationship Between Corporate Social Performance, and Organizational Size, Financial Performance, and Environmental Performance: An Empirical Examination. Journal of Business Ethics 17 (2):195-204.
Yongtae Kim & Meir Statman (2012). Do Corporations Invest Enough in Environmental Responsibility? Journal of Business Ethics 105 (1):115-129.
Analytics
Monthly downloads |
Added to index2009-01-28Total downloads31 ( #39,272 of 548,984 )Recent downloads (6 months)4 ( #19,181 of 548,984 )How can I increase my downloads? |
My notes
Discussion
