Environmental marketing: A source of reputational, competitive, and financial advantage [Book Review]
David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jack Alan Reynolds
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Journal of Business Ethics 23 (3):299 - 311 (2000)
Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.
|Keywords||Philosophy Ethics Business Education Economic Growth Management|
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Citations of this work BETA
Hoje Jo, Hakkon Kim & Kwangwoo Park (2015). Corporate Environmental Responsibility and Firm Performance in the Financial Services Sector. Journal of Business Ethics 131 (2):257-284.
Kent Walker & Fang Wan (2012). The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications. [REVIEW] Journal of Business Ethics 109 (2):227-242.
Rosa Maria Dangelico & Devashish Pujari (2010). Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability. [REVIEW] Journal of Business Ethics 95 (3):471 - 486.
Bulent Menguc, Seigyoung Auh & Lucie Ozanne (2010). The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance. Journal of Business Ethics 94 (2):279 - 298.
Yang Chen, Guiyao Tang, Jiafei Jin, Ji Li & Pascal Paillé (2015). Linking Market Orientation and Environmental Performance: The Influence of Environmental Strategy, Employee’s Environmental Involvement, and Environmental Product Quality. Journal of Business Ethics 127 (2):479-500.
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