Beyond perception: conceptual

Whenever knowledge of the possible interpretation or conceptualization of some- thing helps in perceiving that thing, we say the processing is conceptually driven. That is, the process starts with conceptualization of what might be present and then looks for confirming evidence, biasing the processing mechanisms to give the expected result... Conceptually driven processing and data-driven processing almost always occur together, with each direction of processing contributing something to the total analysis. (Lindsay and Norman 1977, p. 13).
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