GONÇALVES, Delmo. O neopentecostalimo da IURD: Emergência ético-religiosa. Dissertação (Mestrado) 2013. 99p. - Pontifícia Universidade Católica de Minas Gerais, Programa de Pós-graduação em Ciências da Religião, Belo Horizonte.

This article proposes to think about the Universal Church of the Kingdom of God religious services offerings from the merger of imaginary features representations of it time and context. While many are in charge to found new paths, Edir Macedo envisioned in already crystallized pedagogy of mental images and people representations his great discursive / theological contribution. Therefore, it was with the demonization of Umbanda and the management of sympathies, rites, blessings and exorcisms converted into sacred liturgies and confrontation with (...) their wichcrafts, to the transformation of their temples and services in major therapeutic/ spiritual spaces. From the mystical and religious imagery to the psychoanalytic rationalizing imaginary, the UCKG remain prosperous and professional in provide feedback on the imagination of its customers from the representations present in their own time setting. In a flexible way, the religious services of the UCKG are always in line with the demands of certain social groups, more precisely to those who are more sensitive to the use of the popular imagination outline as a complementary substance in the plausibility of everyday life. (shrink)

No presente artigo, pretendemos discutir algumas possibilidades e limites das categorias de Política, carisma, poder e mídia no conjunto de lógicas interpretativas da Igreja Universal do Reino de Deus. As leituras acadêmicas já concluídas sobre desenvolvimento histórico dessa Igreja trabalham com a idéia de que foi o contexto de crise política, social e econômica presente nas décadas de 1970 e 1980 que propiciaram as condições adequadas ao surgimento e expansão da IURD no Brasil. Propomos uma análise que enfatize a (...) importância da mídia, no caso o controle de veículos de comunicação de massa pela direção da Igreja Universal, para a sua expansão ao longo das décadas de 1980 e 1990 no Brasil e no mundo. Procuramos centrar nosso esforço reflexivo na instrumentalização interna e externamente, por parte da liderança dessa Igreja, das categorias de carisma e poder no conjunto de suas práticas religiosas, considerando ainda a proximidade que a mesma mantém em relação à política nacional. (shrink)

The Brazilian imaginary, impregnated by an ambiguous relationship between the forces of "good" and "evil", caused some Pentecostal churches that spread here to seek this ambiguity in order to attract believers. Emphasizing the spiritual dispute in the form of a "war" in his speeches, Pentecostalism was able to organize the Brazilian religious imaginary, finding in some portions of society the resonance of its message. This systematization of the religious imaginary, which finds in the "Spiritual War" the way of manifesting itself (...) in the Pentecostal milieu, also brings with it important elements of the cultural-religious milieu. The aim of this work is to demonstrate the repercussion of the adaptation of the Brazilian religious imaginary within what is called the "war against the demons" in the Universal Church Of the Kingdom of God. Pentecostal discourse has adapted to a reality where inequality and social ills are transformed by the "Spiritual Battle" into primary causes of the suffering that affects individuals and prevents them from prospering. (shrink)

Dissertação: SOUSA, Marco Túlio de. As narrativas do Reino: Análise narrativa de programas televisivos da Igreja Universal nas madrugadas mineiras. 2014. 186f. Dissertação em Comunicação Social. Programa de Pós-graduação em Comunicação Social da Universidade Federal de Minas Gerais , Belo Horizonte.