Journal of Business Ethics, Volume 42, Number 3 - SpringerLink

Journal of Business Ethics 42 (3):281-304 (2003)

Abstract

... The purpose of this paper is to try to clarify the extent to which consumers “value” ethical product features when making purchases by utilizing a distinctive methodology – structured choice experiments ( Louviere et al., 2000) – that What Will Consumers Pay ... Jordan J. Louviere ... \n

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References found in this work

Unpacking the Ethical Product.Andrew Crane - 2001 - Journal of Business Ethics 30 (4):361 - 373.

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