Investigating the Effects of Gender on Consumers' Moral Philosophies and Ethical Intentions

Journal of Business Ethics 95 (3):393 - 414 (2010)
Abstract
Using information collected from a convenience sample of graduate and undergraduate students affiliated with a Midwestern university in the United States, this study determined the extent to which gender (defined as sex differences) is related to consumers' moral philosophies and ethical intentions. Multivariate and univariate results indicated that women were more inclined than men to utilize both consequence-based and rulebased moral philosophies in questionable consumption situations. In addition, women placed more importance on an overall moral philosophy than did men, and women had higher intentions to behave ethically. The marketing and practical implications of these findings are discussed, and the limitations of the research are presented along with several suggestions for future inquiry, which could advance current understanding of consumer ethics
Keywords moral philosophies  ethical reasoning  ethical intentions  gender
Categories (categorize this paper)
DOI 10.1007/s10551-010-0386-4
Options
 Save to my reading list
Follow the author(s)
Edit this record
My bibliography
Export citation
Find it on Scholar
Mark as duplicate
Request removal from index
Revision history
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 31,404
Through your library
References found in this work BETA
Philosophical Explanations.Robert Nozick - 1981 - Harvard University Press.

View all 79 references / Add more references

Citations of this work BETA

View all 12 citations / Add more citations

Similar books and articles
Added to PP index
2010-02-08

Total downloads
50 ( #117,014 of 2,226,000 )

Recent downloads (6 months)
10 ( #44,619 of 2,226,000 )

How can I increase my downloads?

Monthly downloads
My notes
Sign in to use this feature