Journal of Business Ethics 95 (2):239 - 257 (2010)
The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This study investigates how and if marketing organizations are adapting their ethics policies to incorporate use of sales technology (ST). Based on in-depth interviews with executives from a variety of highly regulated to nonregulated business-to-business and business-to-consumer industries, our results show that, although most organizations indeed have codes of ethics, there appears to be a gray area of how these codes address ST. Further, it appears that monitoring the ethical use of ST varies and can be a frustrating and time-consuming issue for marketing and sales executives. Implications of our findings are discussed for the benefit of marketing practitioners, ethics managers, and researchers
|Keywords||sales technology monitoring systems codes of ethics ethical climate|
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Citations of this work BETA
The Personal Selling and Sales Management Ethics Research: Managerial Implications and Research Directions From a Comprehensive Review of the Empirical Literature. [REVIEW]Nicholas McClaren - 2013 - Journal of Business Ethics 112 (1):101-125.
Influence of National Institutions on the Corporate Social Responsibility Practices of Small- and Medium-Sized Enterprises in the Food-Processing Industry: Differences Between France and Morocco.Jamal El Baz, Issam Laguir, Magalie Marais & Raffaele Staglianò - forthcoming - Journal of Business Ethics.
The Methodology in Empirical Sales Ethics Research: 1980–2010.Nicholas McClaren - 2015 - Journal of Business Ethics 127 (1):121-147.
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