Ethological farm programs as they exist in Switzerland are compared with environmental farm programs in respect of demand and supply. Because animal welfare is not a public good but rather a relation that causes psychological externalities, the demand for animal welfare has a different standing in economic theory than the demand for a clean environment. The supply of animal welfare by farmers, however, largely follows the patterns known from the delivery of environmental goods. Farm size, age and education, and also family size and capital intensity are influencing variables. The paper concludes that the design of ethological farm programs should be based on broad public discussions as described by deliberation theorists rather than willingness-to-pay studies.
Keywords Animal welfare  deliberation  participation  public goods
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DOI 10.1007/s10806-005-7049-y
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Slippery Slope Arguments.Douglas Walton - 1992 - Oxford University Press.
Is More Choice Better Than Less?Gerald Dworkin - 1982 - Midwest Studies in Philosophy 7 (1):47-61.
Naturalness: Beyond Animal Welfare.Albert W. Musschenga - 2002 - Journal of Agricultural and Environmental Ethics 15 (2):171-186.

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