Toward a Unified Theory of the CSP–CFP Link

Journal of Business Ethics 67 (2):191-200 (2006)

Abstract
This article proposes a unified theory of the relationship between corporate social performance (CSP) and corporate financial performance (CFP). The theory provides a framework for rationalizing the various and contradictory findings in past empirical research. The theory is based on the parallels between the business and CSR domains, and thus draws on models from economics.
Keywords corporate financial performance  corporate social performance  profit maximization  social products  stakeholder management  stakeholders utility  unified theory
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DOI 10.1007/s10551-006-9023-7
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A Brand New Brand of Corporate Social Performance.Tim Rowley & Shawn Berman - 2000 - Business and Society 39 (4):397-418.

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