Mere exposure in reverse: Mood and motion modulate memory bias

Cognition and Emotion 21 (6):1323-1346 (2007)

Mere exposure, generally, entails influences of familiarity manipulations on affective dependent variables. Previously (Phaf & Rotteveel, 2005), we have argued that familiarity corresponds intrinsically to positive affect, and have extended the correspondence to novelty and negative affect. Here, we present two experiments that show reverse effects of affective manipulations on perceived familiarity. In Experiment 1 affectively valenced exteroceptive cues of approach and avoidance (e.g., apparent movement) modulated recognition bias of neutral targets. This finding suggests that our correspondence hypotheses can be generalised to an important aspect of emotion, namely approach and avoidance tendencies. In Experiment 2 participants? emotional mood was manipulated within the Jacoby?Whitehouse paradigm and a pattern of results was obtained as if consciousness was manipulated. We interpret the latter results within the affective modulation framework (AMF), which postulates facilitation of nonconscious processing by positive affect and an enhancement of conscious processing by negative affect
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DOI 10.1080/02699930701438319
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References found in this work BETA

The Emotions.Nico H. Frijda - 1986 - Cambridge University Press.
On the Relationship Between Autobiographical Memory and Perceptual Learning.Larry L. Jacoby & Mark Dallas - 1981 - Journal of Experimental Psychology: General 110 (3):306-340.
Towards a Cognitive Theory of Emotions.Keith Oatley & P. N. Johnson-Laird - 1987 - Cognition and Emotion 1 (1):29-50.
Recognizing: The Judgment of Previous Occurrence.George Mandler - 1980 - Psychological Review 87 (3):252-271.

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Competition Elicits Arousal and Affect.R. Hans Phaf - 2016 - Behavioral and Brain Sciences 39.
Affective Distinctiveness: Illusory or Real?John T. Cacioppo & Gary G. Berntson - 2007 - Cognition and Emotion 21 (6):1347-1359.

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