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    Virtue Ethics and Customer Relationship Management: Towards a More Holistic Approach for the Development of 'Best Practice'.Christopher Bull & Alison Adam - 2011 - Business Ethics 20 (2):121-130.
    This paper focuses much-needed attention on the ethical nature of customer relationship management (CRM) strategies in organisations. The research uses an in-depth case study to reflect on the design, implementation and use of ‘best practice’ associated with CRM. We argue that conventional CRM philosophy is based on a fairly narrow construct that fails to consider ethical issues appropriately. We highlight why ethical considerations are important when organisations use CRM and how a more holistic approach incorporating some of Alasdair MacIntyre's ideas (...)
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    Virtue Ethics and Customer Relationship Management: Towards a More Holistic Approach for the Development of ‘Best Practice’.Christopher Bull & Alison Adam - 2011 - Business Ethics: A European Review 20 (2):121-130.
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    Customer Relationship Management Information Systems and the Realisation of Moral Agency.Christopher Bull & Alison Adam - 2010 - Journal of Information, Communication and Ethics in Society 8 (2):164-177.
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