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  1.  57
    Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities.R. Eric Reidenbach & Donald P. Robin - 1988 - Journal of Business Ethics 7 (11):871 - 879.
    This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
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  2. A Conceptual Model of Corporate Moral Development.R. Eric Reidenbach & Donald P. Robin - 1991 - Journal of Business Ethics 10 (4):273 - 284.
    The conceptual model presented in this article argues that corporations exhibit specific behaviors that signal their true level of moral development. Accordingly, the authors identify five levels of moral development and discuss the dynamics that move corporations from one level to another. Examples of corporate behavior which are indicative of specific stages of moral development are offered.
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  3.  29
    Identifying the Gaps in Ethical Perceptions Between Managers and Salespersons: A Multidimensional Approach. [REVIEW]Tony L. Henthorne, Donald P. Robin & R. Eric Reidenbach - 1992 - Journal of Business Ethics 11 (11):849 - 856.
    This research examines, in a general manner, the degree and character of perceptual congruity between salespeople and managers on ethical issues. Salespeople and managers from a diversity of organizations were presented with three scenarios having varying degrees of ethical content and were asked to evaluate the action of the individual in each scenario. Findings indicate that, in every instance, the participating managers tended (1) to be more critical of the action displayed in the scenarios, (2) to view the action as (...)
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  4.  65
    A Response to “on Measuring Ethical Judgments”.R. Eric Reidenbach & Donald P. Robin - 1995 - Journal of Business Ethics 14 (2):159 - 162.
    This article discusses the major criticisms posed in On Measuring Ethical Judgments concerning our ethics scale development work. We agree that the authors of the criticism do engage in what they accurately refer to as armchair theorizing. We point out the errors in their comments.
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  5.  70
    A Comment on ‘A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement’.R. Eric Reidenbach & Donald P. Robin - 1993 - Journal of Business Ethics 12 (8):663 - 664.
    This comment is offered in response to Hansen's A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement. Five issues arising from Hansen's purification and refinement efforts are addressed. These include the issues of parsimony, predictive validity, collinearity, reliability, and what we see as a confusion between normative and positive theory.
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  6.  26
    A Framework For Analyzing Ethical Issues in Marketing.Donald P. Robin & R. Eric Reidenbach - 1986 - Business and Professional Ethics Journal 5 (2):3-22.
    A framework is designed to aid the marketing decision maker in choosing between deontological and utilitarian reasoning when attempting to solve ethical problems. the framework uses miller's theory of living systems to develop a hierarchy of exchanges as a basis for analysis. then the historical appeal of deontology and utilitarianism are analyzed with respect to the hierarchy.
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  7.  6
    A Comment on ‘A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement’.R. Eric Reidenbach & Donald P. Robin - 1993 - Journal of Business Ethics 12 (8):663-664.
    This comment is offered in response to Hansen's "A Multidimensional Scale for Measuring Business Ethics: A Purification and Refinement". Five issues arising from Hansen's purification and refinement efforts are addressed. These include the issues of parsimony, predictive validity, collinearity, reliability, and what we see as a confusion between normative and positive theory.
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  8.  28
    Integrating Social Responsibility and Ethics Into the Strategic Planning Process.Donald P. Robin & R. Eric Reidenbach - 1988 - Business and Professional Ethics Journal 7 (3):29-46.
  9.  14
    Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics.R. Eric Reidenbach & Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
    This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.
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  10.  34
    Epistemological Structures in Marketing: Paradigms, Metaphors, and Marketing Ethics.Donald P. Robin - 1991 - Business Ethics Quarterly 1 (2):185-200.
    This article uses Arndt's depiction of marketing epistemology to suggest a possible explanation for the lack of emphasis on marketing ethics within the marketing literature. While a growing number of writers are turning their attention to the area, marketing's heavy reliance on logical empiricism has contributed to a disinclination in the development of this area. Only through recent and numerous revelations of misconduct has the discipline of marketing responded to its ethical dimensions.
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