5 found
  1.  75
    The perceived role of ethics and social responsibility: A scale development. [REVIEW]Anusorn Singhapakdi, Scott J. Vitell, Kumar C. Rallapalli & Kenneth L. Kraft - 1996 - Journal of Business Ethics 15 (11):1131 - 1140.
    Marketers must first perceive ethics and social responsibility to be important before their behaviors are likely to become more ethical and reflect greater social responsibility. However, little research has been conducted concerning marketers' perceptions regarding the importance of ethics and social responsibility as components of business decisions. The purpose of this study is to develop a reliable and valid scale for measuring marketers' perceptions regarding the importance of ethics and social responsibility. The authors develop an instrument for the measurement of (...)
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  2.  50
    Consumer ethical beliefs and personality traits: An exploratory analysis. [REVIEW]Kumar C. Rallapalli, Scott J. Vitell, Frank A. Wiebe & James H. Barnes - 1994 - Journal of Business Ethics 13 (7):487 - 495.
    The present study examines the relationships between consumers'' ethical beliefs and personality traits. Based on a survey of 295 undergraduate business students, the authors found that individuals with high needs for autonomy, innovation, and aggression, as well as individuals with a high propensity for taking risks tend to have less ethical beliefs concerning possible consumer actions. Individuals with a high need for social desirability and individuals with a strong problem solving coping style tend to have more ethical beliefs concerning possible (...)
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  3.  53
    Toward an understanding of religiousness and marketing ethics: An empirical study. [REVIEW]Anusorn Singhapakdi, Janet K. Marta, Kumar C. Rallapalli & C. P. Rao - 2000 - Journal of Business Ethics 27 (4):305 - 319.
    This study examines the influence of religiousness on different components of marketing professionals' ethical decision making: personal moral philosophies, perceived ethical problem, and ethical intentions. The data are from a national survey of the American Marketing Associations' professional members. The results generally indicate that the religiousness of a marketer can partially explain his or her perception of an ethical problem and behavioral intentions. Results also suggest that the religiousness significantly influences the personal moral philosophies of marketers.
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  4.  22
    Marketers' norms and personal values: An empirical study of marketing professionals. [REVIEW]Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach - 2000 - Journal of Business Ethics 24 (1):65 - 75.
    This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data were collected from 249 marketing professionals. Results from canonical correlation analysis generally indicate that marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, and norms pertaining to marketers' honesty and integrity (...)
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  5.  52
    A paradigm for development and promulgation of a global code of marketing ethics.Kumar C. Rallapalli - 1999 - Journal of Business Ethics 18 (1):125 - 137.
    This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the (...)
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