By following the recently published paper in Science titled “Coercive Citation in Academic Publishing”, in this paper, we aim to discuss the demand of some journals that request authors to cite recently published papers in that journal to increase the impact factor of that journal. It will be mentioned that some of these demands are not ethical and consequently will diminish the reputation of the journal.

Some researchers, even professors in universities, sometimes do unethical actions unintentionally due to lack of a mentor in their academic life. In this opinion piece, we aim to show that journals and publishers can play the role of a mentor for authors of scientific articles, especially young M.Sc. and Ph.D. students, to teach them the ethics in research and publishing. In this way, both journals and researchers will benefit from such a plan.

The current paper discusses the peer review process in journals that publish research papers purveying new science and understandings. Different aspects of peer review including the selection of reviewers, the review process and the decision policy of editor are discussed in details. Here, the pros and cons of different conventional methods of review processes are mentioned. Finally, a suggestion is presented for the review process of scientific papers.