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  1. Moral Markets: The Critical Role of Values in the Economy.Paul J. Zak (ed.) - 2008 - Princeton University Press.
    Like nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it? Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously. Competition and greed are certainly part of economics, but Moral Markets shows how the rules of market exchange have evolved to promote moral behavior and how exchange itself may make us more (...)
     
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  2.  2
    Autonomy Raises Productivity: An Experiment Measuring Neurophysiology.Rebecca Johannsen & Paul J. Zak - 2020 - Frontiers in Psychology 11.
  3.  26
    Inductive Modeling Using Causal Studies in Neuroeconomics: Brains on Drugs.Moana Vercoe & Paul J. Zak - 2010 - Journal of Economic Methodology 17 (2):133-146.
    This paper introduces a new approach to economic analysis. We show how to move from deductive to inductive modeling and thereby reunite economics with approaches used in the natural sciences. This paper presents the empathy-generosity-punishment model as an example of research based on observation, experimentation, and the elimination of alternatives. Inductive modeling in neuroeconomics allows the identification of the physiologic mechanisms that produce behavior. Unlike most neuroeconomics studies, we show how to establish causation by using drugs to manipulate brain activity. (...)
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  4. Trust: A Temporary Human Attachment Facilitated by Oxytocin.Paul J. Zak - 2005 - Behavioral and Brain Sciences 28 (3):368-369.
    Trust is a temporary attachment between humans that pervades our daily lives. Recent research has shown that the affiliative hormone oxytocin rises with a social signal of interpersonal trust and is associated with trustworthy behavior (the reciprocation of trust). This commentary reports these results and relates them to the target article's findings for variations in affiliative-related behaviors.
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  5.  33
    Neuroeconomics Studies.Jang Woo Park & Paul J. Zak - 2007 - Analyse & Kritik 29 (1):47-59.
    Neuroeconomics has the potential to fundamentally change the way economics is done. This article identifies the ways in which this will occur, pitfalls of this approach, and areas where progress has already been made. The value of neuroeconomics studies for social policy lies in the quality, replicability, and relevance of the research produced. While most economists will not contribute to the neuroeconomics literature, we contend that most economists should be reading these studies.
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    The Neuroscience of Organizational Trust and Business Performance: Findings From United States Working Adults and an Intervention at an Online Retailer.Rebecca Johannsen & Paul J. Zak - 2021 - Frontiers in Psychology 11.
    This paper reports findings from a nationally representative sample of working adults to quantify how a culture trust improves business performance. Analysis of the national sample showed that organizational trust and alignment with the company’s purpose are associated with higher employee incomes, longer job tenure, greater job satisfaction, less chronic stress, improved satisfaction with life, and higher productivity. Employees working the highest quartile of organizational trust had average incomes 10.3% higher those working in the middle quartile of trust indicating that (...)
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