The author argues for the use of F. Scott Fitzgerald's novel,The Great Gatsby, as a text for studying business ethics. The author presents a documented analysis of the major ethics themes in the book including, for example, moral growth, Gatsby's life of illusion, the withering of the American Dream, and the parallels between the 1920s and the 1980s. Fitzgerald's fiction analysis is then tied to the '90s via current social science and philosophical evidence addressing Fitzgerald's 1920s concerns. Data examining the (...) incidence of lying in contemporary American life, a review of Lawrence Kohlberg's theory of moral development, and data-based studies of wealth distribution in America are among those strands of evidence. The article concludes with a brief look at students' responses toGatsby in a legal and social environment of business course.In effect, the author presents a lesson plan for teachingThe Great Gatsby as a general introduction to ethics and American values. As such, theGatsby discussion is designed to precede a more pragmatic and specific inquiry employing conventional business cases and the like. (shrink)

The authors argue that studying classic literature (fiction) is useful in strengthening the manager''s ability to resolve specific ethical dilemmas.The authors summarize stories, plays and novels that explicitly address a series of ethical trials common to many managers (e.g., whistleblowing, discrimination and greed). Recognizing the multicultural nature of contemporary business practice, the authors draw upon literature from Europe and Asia to illustrate their thesis. Studying literature offers a challenging and personally compelling method for managers (and management students) to improve their (...) moral sensitivity and strengthen the decision making skills used in addressing the ethical ambiguities of business practice. (shrink)