As a result of the development of new technologies such as satellite communication, digitalization, and multimedia computer networks, new media such as blogs, online magazines, and wireless network media have sparked a lot of interest. This study uses 3D clothing display technologies to improve the customer experience of online clothing marketing, aid in the improvement of online clothing marketing efficacy, and extensively discuss the digital clothing anthropometric model. Furthermore, this study employs the convex hull approach and NURBS fitting technology to (...) address concerns with digital clothing anthropometric measurement and provides a practical solution for measuring straight line length, circumference length, and curve length. Furthermore, this research incorporates 3D intelligent technology to develop an online fitting system as well as an intelligent display system for garments. The simulation experiment investigation revealed that the smart clothing 3D display system proposed in this work has a substantial impact on growing online e-commerce clothing marketing as well as improving clothing marketing effectiveness. (shrink)