Evaluative conditioning (EC) is one of the terms that is used to refer to associatively induced changes in liking. Many controversies have arisen in the literature on EC. Do associatively induced changes in liking actually exist? Does EC depend on awareness of the fact that stimuli are associated? Is EC resistant to extinction? Does attention help or hinder EC? As an introduction to this special issue, we will discuss the extent to which the papers that are published in this issue (...) help to resolve some of the controversies that surround EC. We also speculate about possible boundary conditions of EC and attempt to reconcile conflicting results on the functional properties of EC. (shrink)

We discuss findings on evaluative conditioning (EC) that are problematic for the account of learning, namely, dissociations between conscious beliefs and acquired (dis)liking. We next argue that, both for EC and for Pavlovian learning in general, conditioned responding cannot rationally be inferred from propositional knowledge type and that, therefore, performance cannot be explained.

Dual process accounts of affective learning state that the learning of likes and dislikes reflects a learning mechanism that is distinct from the one reflected in expectancy learning, the learning of signal relationships, and has different empirical characteristics. Affective learning, for example, is said not to be affected by: (a) extinction training; (b) occasion setting; (c) cue competition; and (d) awareness of the CS-US contingencies. These predictions were tested in a series of experiments that employed simple Pavlovian conditioning procedures. Neutral (...) visual pictures of geometric shapes, or tactile conditional stimuli (CS) were paired with aversive electrotactile unconditional stimuli (US). Dependent measures were physiological (skin conductance, blink startle modulation) or verbal (US expectancy, on-line and off-line ratings of CS pleasantness). Different combinations of these dependent measures were employed across different experiments in an attempt to assess affective and expectancy learning simultaneously. Changes in CS pleasantness as indexed by ratings or blink startle modulation were readily observed. However, contrary to the predictions from dual-process accounts, results indicated that acquired CS unpleasantness is subject to extinction, occasion setting, cue competition, and not found in absence of CS-US contingency awareness. (shrink)