Despite the adoption of the term headline for both print news and broadcast news, their roles in the different media are not the same. Print headlines are mostly contiguous with the story to which they refer. Broadcast headlines, however, are often at some temporal distance from their associated news item. In the print medium every story carries a headline. In broadcast news only some items are headlined. And yet, whereas the linguistic properties of print headlines have been much studied, almost (...) no attention has been given to broadcast headlines. This article uses a corpus of headlines from BBC television news to explore their discursive form and function. It isolates a basic structure of {heading } for television news headlines and delineates a repertoire of patterns through which the structure is realised. In doing so, it suggests that the core function of television news headlines is to engage with the audience by projecting aspects of their news values forward through the programme. (shrink)

Existing studies have extensively explored audience engagement in TV news, but not enough attention has been paid to the discursive presentation of this phenomenon in the discourse of TV news kernels. Based on a pool of news items collected from BBC News at Ten, this article aims to investigate how the discourse of news kernels is constructed and presented to engage the audience. The analysis shows that news values and journalist–audience interaction are two main ways employed by the journalists to (...) achieve audience engagement in presenting TV news kernels. On one hand, a news kernel tends to cover the most newsworthy information of the news story, and the news text; on the other hand, it is often styled as newsworthy, too. In the meanwhile, the presentation of the news kernel tends to create a sense of interaction between the journalist and the audience by practices such as pre-opening remarks, introducing the reporter and alerting the audience, among others. The findings reflect quite different journalistic practice of TV news kernels from that of print news leads. (shrink)

News Simulcast, the flagship news program for China Central Television, has been widely studied by Chinese scholars. However, little attention has been paid to its representation of ideological meanings. To address this issue, the present study, drawing upon Van Dijk’s framework of three-level analysis of discourse structure, carries out a comprehensive discourse analysis of the news broadcast on this program. A corpus of 10 episodes of News Simulcast was selected as the database, from which a subset of four episodes were (...) thoroughly examined from the macro-level of discoursal and thematic structure to the micro-level of linguistic and semiotic structure. It demonstrates that, due to its historic background and political privilege, News Simulcast broadcasts news with an authoritative national voice, speaking primarily in the interests of the Communist Party, the government and the people, and it thus forms a rather stereotyped discourse structure: positive ‘us’ versus negative ‘them’. (shrink)