Journal of Business Ethics 91 (1):1-19 (2010)

Authors
J. J. Graafland
Tilburg University
Abstract
The debate on the influence of markets on virtues has focused on two opposite hypotheses: the doux commerce thesis and the self-destruction thesis. Whereas the doux commerce hypothesis assumes that capitalism polishes human manners, the self-destruction hypothesis holds that capitalism erodes the moral foundation of society. This paper will develop a more balanced position by using the virtue ethics developed by Aristotle, which distinguishes several virtues. The research will focus on the question for which virtues the doux commerce or self-destruction thesis is likely to hold. An extensive literature survey shows that market competition tends to stimulate diligence, crowd out temperance, generosity, and sociability, and stimulate envy. The effect on other virtues – i.e. courage, high-spiritedness, justice, and prudence – is ambiguous.
Keywords Aristotle  capitalism  competition  doux commerce thesis  free market  market operation  self-destruction thesis  virtue ethics
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Reprint years 2010
DOI 10.1007/s10551-009-0072-6
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References found in this work BETA

Anarchy, State, and Utopia.Robert Nozick - 1974 - New York: Basic Books.
Equality, Priority, and Compassion.Roger Crisp - 2003 - Ethics 113 (4):745-763.

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Citations of this work BETA

Epistemic Virtues in Business.Boudewijn de Bruin - 2013 - Journal of Business Ethics 113 (4):583-595.

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