11 found
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  1.  29
    Multisensory Technology for Flavor Augmentation: A Mini Review.Carlos Velasco, Marianna Obrist, Olivia Petit & Charles Spence - 2018 - Frontiers in Psychology 9.
  2.  47
    Cross-Cultural Differences in Crossmodal Correspondences Between Basic Tastes and Visual Features.Xiaoang Wan, Andy T. Woods, Jasper J. F. van den Bosch, Kirsten J. McKenzie, Carlos Velasco & Charles Spence - 2014 - Frontiers in Psychology 5.
  3.  3
    Virtual Terroir and the Premium Coffee Experience.Francisco Barbosa Escobar, Olivia Petit & Carlos Velasco - 2021 - Frontiers in Psychology 12.
    With its origin-centric value proposition, the specialty coffee industry seeks to educate consumers about the value of the origin of coffee and how the relationship with farmers ensures quality and makes coffee a premium product. While the industry has widely used stories and visual cues to communicate this added value, research studying whether and how these efforts influence consumers' experiences is scarce. Through three experiments, we explored the effect of images that evoke the terroir of coffee on the perception of (...)
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  4.  20
    Crossmodal Effect of Music and Odor Pleasantness on Olfactory Quality Perception.Carlos Velasco, Diana Balboa, Fernando Marmolejo-Ramos & Charles Spence - 2014 - Frontiers in Psychology 5.
  5.  19
    Searching for Flavor Labels in Food Products: The Influence of Color-Flavor Congruence and Association Strength.Carlos Velasco, Xiaoang Wan, Klemens Knoeferle, Xi Zhou, Alejandro Salgado-Montejo & Charles Spence - 2015 - Frontiers in Psychology 6.
  6.  15
    Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention.Klemens M. Knoeferle, Pia Knoeferle, Carlos Velasco & Charles Spence - 2016 - Journal of Experimental Psychology: Applied 22 (2):196-210.
  7.  21
    The Sweetest Thing: The Influence of Angularity, Symmetry, and the Number of Elements on Shape-Valence and Shape-Taste Matches.Alejandro Salgado-Montejo, Jorge A. Alvarado, Carlos Velasco, Carlos J. Salgado, Kendra Hasse & Charles Spence - 2015 - Frontiers in Psychology 6.
  8.  12
    The Hand Grasps the Center, While the Eyes Saccade to the Top of Novel Objects.Georgiana Juravle, Carlos Velasco, Alejandro Salgado-Montejo & Charles Spence - 2015 - Frontiers in Psychology 6.
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  9.  4
    Music Influences Hedonic and Taste Ratings in Beer.Felipe Reinoso Carvalho, Carlos Velasco, Raymond van Ee, Yves Leboeuf & Charles Spence - 2016 - Frontiers in Psychology 7.
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  10.  16
    Editorial: Multisensory Human-Food Interaction.Carlos Velasco, Kasun Karunanayaka & Anton Nijholt - 2018 - Frontiers in Psychology 9.
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  11.  1
    Consumer Consciousness in Multisensory Extended Reality.Olivia Petit, Carlos Velasco, Qian Janice Wang & Charles Spence - 2022 - Frontiers in Psychology 13.
    The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality and Virtual Reality can, by generating and modifying the human sensorium, act on consumer consciousness. (...)
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