Conhecer qualquer coisa sobre a realidade é fiar-se em signos, e viver a vida semioticamente é transformar a realidade através do design. De-sign é uma noção cunhada para introduzir a fusão de design e signos. No processo reiterativo de de-sign, não há separações ou limites absolutos entre o pensar e fazer como formas de conceber uma ação possível ou desenvolver ações posteriores. O livre movimento dentro de multiplicidades simultâneas, transcendendo a aparência das coisas e manipulando criativamente uma variedade de polaridades, (...) é inerente ao design thinking e à interpretação semiótica. Envolver-se no processo de de-sign é perseverar por vários paradoxos. Crenças contraditórias e antinomias desconcertantes são intrínsecas ao De-sign; elas não são apenas aceitáveis, como também bem-vindas, se pudermos desenvolver a capacidade de perseverar através deles. Paradoxos não são resultado de um erro em nosso raciocínio, mas de um defeito na nossa capacidade de lidar com uma dissonância cognitiva. Através da máxima do pragmatismo, nossos pensamentos e ações podem ser determinados e podemos avaliar quão apropriadas são suas consequências. É aqui que o pragmatismo, como método de determinar o significado do De-sign, determina a congruência entre a intenção de nossos pensamentos e a adequação de nossas ações. Como o pragmatismo é um método de experimentação que revela a eficácia do pensamento e da ação, o De-sign exige perseverança. Perseverar nos paradoxos do De-sign é estar à vontade com o que é e o que pode ou poderia ser, estar à vontade com a ambiguidade e a incerteza e ter paciência com o processo emergente daquilo-que-ainda-está-tornando-se e, assim compartilhar com a Divindade o ato agapástico da criação. (shrink)

Since the beginning of history humans have attempted to represent nature and culture through mimesis. This article focuses on the teleologicalaspects of mimesis and offers a different perspective that transcends the notion of sustainability into an eco-humanistic metamorphosis of culture and nature.Drawing from semiotics, phenomenology and architectural design the article challenges the polarization of mimetic representations of nature and culture,which are inclusive and homomorphic phenomena, and offers insight into the mutual mimesis of nature and culture. Two different empirical observationssubstantiate the (...) theoretical perspective: 1) a tradition advanced by the Egyptians’ stylization of visual representations of the mimicry of nature and culture; and 2) acurrent architectural design activity that integrates the mimesis of nature and culture. The article makes the case for a theoretical approach that integratesmimetic principles in creating a sustainable environment and an authentic ecoliving. The article concludes with ethical implications on the way we perceive themutual resemblances in nature and culture, and on our semiotic understanding of the teleological aspects of mimesis. (shrink)

This article explores how De-sign can be utilized as a navigational trajectory toward the integration of cultural sensitivity and environmental sensibility. It affirms that intentionality makes it possible for human beings to make meaning of their world. Navigating through trajectories for the purpose of seeking desired outcomes is a reiterative de-sign process that is constantly adjusting pragmatically. Because de-sign outcomes are only invariant aspects of the unfolding process of synechism and palingenesia, every de-sign situation is a unique journey toward infinite (...) possibilities of creation. De-signers, as agents of intentional change, become envoys of meaning-making that can integrate cultural sensitivity and environmental sensibility. De-sign intentionality makes our trajectories move toward envisioning a meaningful reality, one that goes beyond the schism between culture and nature, between built environment and natural environment. Trajectories innate to the de-sign process transform us into not only lifelong-learners competent of questioning absolute knowledge but also changing agents capable of moving beyond merely being inquisitive, to being reflective, contemplative knowers, genuinely integrating all aspects of the great biosemiosphere. (shrink)

Name der Zeitschrift: Semiotica Jahrgang: 2016 Heft: 212 Seiten: 219-238.

This dialogue between two “semiotic animals” explores the paradox of life and death where death is not perceived as an absolute end or an inevitable aspect of life. The reciprocal and paradoxical relationship between life and death is at the core of the semiotic process. Death is an integral part of this semiotic process, like a door opening out on another transcending world with unpredictable outcomes. Not only does the dialogue reveal an insight into the semioethics of the ritualization of (...) life and death but it also exposes the disingenuous separation between the realms of zoosemiotics and anthroposemiotics. On ontological and epistemological levels, both zoosemiotics and anthroposemiotics are integrated reality that invariably cannot exist without one or the other in mutually transparent co-evolutionary processes purposefully oriented toward meaning making. (shrink)

John Deely uses the way of signs not only to establish the contact and dependencies between human thought and action and the surrounding physical universe, but also to account for a social construction of reality as part of human experience beyond mere “thinking thing”. Experiencing evolutionary love is a reciprocal exchange of desire, which is the primary strength of Eros, where eroticism and semiotics intertwine. When Deely states that all animals signify, but only human animals are capable of developing semiotics, (...) he opens a whole way of understanding for us to move beyond the definition of human being as a rational animal into a “semiotic animal” that is also capable of love. (shrink)