Seeing language as a social practice and national identities as a product of discourse, the study intends to analyze discursive practices employed on social media to create the discourses of sameness and difference in times of national crisis. Following the discourse historical approach, I have illustrated how argumentative strategies and topos have been strategically employed to draw boundaries between Us and Them. In this exploration of exclusionary rhetoric, I have also underlined the use of images, memes and hashtags in the (...) meaning-making process. The study illustrates not only the ways in which the discourse of national identities are constructed, but also how the existing pillars of Pakistani national identities have been transformed and dismantled on social media following a national tragedy. By investigating the digital practices and discourses, this study seeks to understand the construction of Pakistani national identities from bottom-up discourses. (shrink)

Women constitute the majority of workers in global value chains (GVCs), yet few GVC scholars focus on the governance of gender. Based on an investigation (2013–2017) started after the Rana Plaza disaster in Bangladesh, this article presents “voice to the subordinate strata” as the first principle of feminist governance in the GVC. Findings reveal the matrix of power, which includes the International Labour Organization and the state that underpins the political economy of the Southern factory. This study provides a transformative (...) model of feminist governance as transnational justice. As the relational ethic that links justice in the workplace to the quality of a woman's life, feminist governance is also the moral economy of the GVC wherein the woman worker is valued as a citizen in the global economy. (shrink)

We explore aspects of what it means to be a ‘moderate’ Muslim in Britain. Based on interviews with 21 Muslim intellectuals or those active in public or community debates, we examine what these Muslims think about multiculturalism. While there is a variety of views, the respondents are promulticulturalism as long as it includes faith as a dimension of ‘difference’, something they believe has only belatedly, tentatively and slowly happened in Britain. Most of the other aspects of the multicultural ideal and (...) criticisms of contemporary British practice, such as the distinction between mutual respect and tolerance, the importance of non-separateness and dialogue, the need for transformative change on the part of the minorities as well as the majority, seem to be similar to the views held by non-Muslim British multiculturalists. Yet some believe that the Qur’an, Islam and Muslim history are powerful sources of multi-culturalism and represent a form superior to any that has been developed elsewhere or is on offer in the contemporary West. This view was held by those who are experts in using and engaging with contemporary Western discourses rather than those who are authorities in interpreting Islamic texts, and so they, like most others in the group could be said to be a relatively new kind of Muslim public figure. (shrink)

We explore how principles predicting the success of a medical information commons advantaged or disadvantaged three MIC initiatives in three Canadian provinces. Our MIC case examples demonstrate that practices and policies to promote access to and use of health information can help improve individual healthcare and inform a learning health system. MICs were constrained by heterogenous health information protection laws across jurisdictions and risk-averse institutional cultures. A networked approach to MICs would unlock even more potential for national and international data (...) collaborations to improve health and healthcare. (shrink)

Using the assumptions of Sternberg Duplex Theory of Hate, the present study reveals the combined effects of similar competitor offer and narcissistic personality on brand equity through the underlying mechanism of brand hate. Specifically, we hypothesize that brand hate mediates the relationship between similar competitor offer and brand equity. Moreover, we propose that similar competitor offer and brand hate relationship are stronger for narcissistic individuals. By employing a multi-wave time-lagged research design, we collected data from a sample of dairy product (...) consumers in Pakistan. The findings of moderated-mediation regression analyses indicate that Brand hate mediates the relationship between similar competitor offer and brand equity; and Narcissistic personality moderates a similar competitor offer and brand hate relationship such that a high similar competitor offer led to greater brand hate when narcissism was high. Furthermore, conditional indirect effects reveal that brand hate mediates the relationship between similar competitor offer and brand equity only with individuals exhibiting narcissistic personality traits. The current study offers great insights to managers that by managing similar competitor offer, they can manage the development of brand hate, which can subsequently effect brand equity. Moreover, by profiling customers on the basis of their personalities, marketing managers can effectively invest only in customers with positive tendencies. The current study is unique in that it highlights new avenues in existing research by extending the nascent domain of brand hate in consumer–brand relationships. (shrink)

Plastic consumption is an important aspect of contemporary living, and studies that systematically examine consumers’ plastic waste recycling intentions from an ethical perspective are scarce. Considering the severity of plastic waste recycling problems globally based on the stimulus-organism-response paradigm, this study analyses how the information publicity influences consumers’ plastic waste recycling intentions from an ethical perspective in an emerging market economy. We investigate this link by focusing on the indirect effect of perceived social pressure and the moderating role of media (...) disposition (i.e., media richness and content trustworthiness). Data from a three-wave field survey of 469 household consumers from China showed that social pressure mediated the positive relationship between information publicity and ethical recycling intentions. Additionally, media richness and content trustworthiness moderate the link between information publicity and consumers’ perceptions of social pressure. These findings provide encouraging evidence for applying the SOR paradigm to explain the ethical recycling intention of consumers. The findings may assist policymakers in motivating consumers to think ethically about plastic waste recycling. (shrink)