Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they've finished the book, they'll feel prepared with an array of theoretical and practical approaches for thinking on their feet.

Researchers developed and tested an online training module with both experienced public relations professionals and newcomers to the field with the hopes of helping them sharpen and refine their ethical decision-making skills. The study found that although most testers reported the Web site was difficult to navigate and/or found the ethical content to be complex, the majority believed their ethical decision-making abilities were improved.

The misunderstanding of philosopher Immanuel Kant's principle of morality - the categorical imperative - by journalism professionals, professors, and students comes in many forms. To better understand Kant's ethical theory, however, one must go beyond Kant's Groundwork for the Metaphysics of Morals and study his Doctrine of Virtue: Part 2 of The Metaphysics of Morals; to apply the categorical imperative, one must also understand the importance Kant placed on moral education.

Although the criteria of double effect is usually used with issues of warfare and human health, such as abortion and euthanasia, the authors suggest using T. A. Cavanaugh's version of double effect reasoning when deliberating about cases that deal with the social media. With the creation of a modified version of Cavanaugh's three criteria, both social media users and those who evaluate decisions in that medium will have an alternate ethical decision-making model to use. The authors show how one might (...) use this model in the age of anytime, anywhere technology. (shrink)