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  1.  94
    The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior.Longinos Marin, Salvador Ruiz & Alicia Rubio - 2009 - Journal of Business Ethics 84 (1):65-78.
    Based on the assumption that consumers will reward firms for their support of social programs, many organizations have adopted corporate social responsibility (CSR) practices. Drawing on social identity theory, a model of influence of CSR on loyalty is developed and tested using a sample of real consumers. Results demonstrate that CSR initiatives are linked to stronger loyalty both because the consumer develops a more positive company evaluation, and because one identifies more strongly with the company. Moreover, identity salience is shown (...)
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  2.  76
    “I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility.Longinos Marin & Salvador Ruiz - 2007 - Journal of Business Ethics 71 (3):245-260.
    The extent to which people identify with an organization is dependent on the attractiveness of the organizational identity, which helps individuals satisfy one or more important self-definitional needs. However, little is known about the antecedents of company identity attractiveness (IA) in a consumer–company context. Drawing on theories of social identity and organizational identification, a model of the antecedents of IA is developed and tested. The findings provide empirical validation of the relationship between IA and corporate associations perceived by consumers. Our (...)
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  3.  10
    Determinants of Consumer Attributions of Corporate Social Responsibility.Longinos Marín, Pedro J. Cuestas & Sergio Román - 2016 - Journal of Business Ethics 138 (2):247-260.
    Prior research has found attributions to mediate the relationship between the elements of corporate social responsibility activities and consumer responses to firms; however, the question of what variables determine consumer attributions of CSR remains partially unaddressed. This article analyzes why consumers make attributions of CSR that are either positive, or negative. The results obtained from two empirical studies indicate that company–cause fit, corporate ability, and interpersonal trust have a positive influence on the motives that consumers attribute to CSR, whereas corporate (...)
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  4.  14
    Erratum To: Determinants of Consumer Attributions of Corporate Social Responsibility.Longinos Marín, Pedro J. Cuestas & Sergio Román - 2016 - Journal of Business Ethics 138 (2):261-261.
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  5.  1
    The Role of Identification in Consumers' Evaluations of Brand Extensions.Longinos Marin, Salvador Ruiz De Maya & Alicia Rubio - 2018 - Frontiers in Psychology 9.
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