Imposing “sin” taxes has been the preferred way governments tried to discourage the over-consumption of temptation goods for decades. However numerous evidence shows that consumers exhibit behavioral biases which can affect their reaction to taxes. This paper investigates a potential bias and how it affects demand for temptation: financial worries associated with poverty have been shown to shift attention towards pressing needs, often at the expense of forward-looking decisions. In an online experiment with UK participants, we randomly induce financial worries (...) and ask participants to allocate a budget between basic necessities and temptation goods in an experimental market. We randomly impose “taxes” on temptation by increasing its price. We find that, in the absence of any tax, inducing financial worries lowers demand for temptation, effect stronger for lower-income participants. However, when financial concerns are salient, increasing the tax does not lower demand among lower-income participants. While financial worries might protect against over-consumption of temptation in the absence of tax changes, they also might hurt the poor the most when additional taxes are introduced. (shrink)

Risk perception is important in determining health-protective behavior. During the rise of the COVID-19 epidemic, we tested a comprehensive structural equation model of risk perception to explain adherence to protective behaviors in a crisis context using a survey of 572 Italian citizens. We identified two categories of protective behaviors, labeled promoting hygiene and cleaning, and avoiding social closeness. Social norms and risk perceptions were the more proximal antecedents of both categories. Cultural worldviews, affect, and experience of COVID-19 were the more (...) distal predictors. Promoting hygiene and cleaning was triggered by the negative affective attitude toward coronavirus and mediated by an affective appraisal of risk. The deliberate dimension of risk perception predicted only avoiding social closeness. Social norms predicted both types of behaviors and mediated the relations of cultural worldviews. Individualism, more than hierarchy, shaped the affective evaluation of coronavirus. The model was an acceptable fit to the data and accounted for 20% and 29% of the variance in promoting hygiene and cleaning, and avoiding social closeness, respectively. The findings were robust to the effect of sociodemographic factors. Taken together, our findings confirmed the empirical distinction between affective and deliberate processes in risk perception, supported the validity of the affect heuristic, and highlighted the role of social norms as an account for why individualistic people were less likely to follow the prescribed health-protective behaviors. Implications for risk communication are discussed. (shrink)

The European market has faced a series of recurrent food scares, e.g. mad cow disease, chicken flu, dioxin poisoning in chickens, salmons and recently also in pigs (Italian newspaper Corriere della Sera , 07/12/2008). These food scares have had, in the short term, major socio-economic consequences, eroding consumer confidence and decreasing the willingness to buy potentially risky food products. The research reported in this paper considered the role of commitment to a food product in the context of food scares, and (...) in particular the effect of commitment on the purchasing intentions of consumers, on their attitude towards the product, and on their trust in the food supply chain. After the initial commitment had been obtained, a threat scenario evoking a risk associated with a specific food was presented, and a wider, related request was then made. Finally, a questionnaire tested the effects of commitment on the participants’ attitude towards the product. The results showed that previous commitment can increase consumers’ behavioural intention to purchase and their attitude towards the food product, even in the presence of a potential hazard. (shrink)