Order:
  1.  34
    Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values. [REVIEW]Simona Romani, Silvia Grappi & Richard P. Bagozzi - 2013 - Journal of Business Ethics 114 (2):193-206.
    Although a lot of research establishes consumer reactions to corporate social responsibility (CSR), little is known about the theoretical mechanisms for these reactions. We conduct a field experiment with adult consumers to test the hypothesis that the effects of perceived CSR on consumer reactions are mediated by felt gratitude and moderated by the magnitude of altruistic values held by consumers. Two classes of consumer reactions are considered: intentions to (1) say positive things about the company, and (2) participate in advocacy (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   13 citations  
  2.  9
    Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products.Simona Romani, Silvia Grappi & Richard P. Bagozzi - 2016 - Journal of Business Ethics 135 (2):253-264.
    Corporate social responsibility research has focused often on the business returns of corporate social initiatives but less on their possible social returns. We study an actual company–consumer partnership CSR initiative promoting ecologically correct and conscious consumption of bottled mineral water. We conduct a survey on adult consumers to test the hypotheses that consumer skepticism toward the company–consumer partnership CSR initiative and the moral emotion of elevation mediate the relationship between company CSR motives perceived by consumers and consumer behavioral responses following (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   3 citations  
  3.  4
    Erratum To: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products.Simona Romani, Silvia Grappi & Richard P. Bagozzi - 2016 - Journal of Business Ethics 135 (2):399-399.