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  1.  77
    Public Relations, Professionalism, and the Public Interest.Thomas H. Bivins - 1993 - Journal of Business Ethics 12 (2):117 - 126.
    The public interest statement contained in the PRSA Code of Professional Standards is unduly vague and provides neither a working definition of public interest nor any guidance for the performance of what most professions consider to be a primary value. This paper addresses the question of what might constitute public relations service in the public interest, and calls for more stringent guidelines to be developed whereby the profession may advance its service goals more clearly.
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  2. Applying Ethical Theory to Public Relations.Thomas H. Bivins - 1987 - Journal of Business Ethics 6 (3):195 - 200.
    There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by either reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations problem, both the skilled public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, (...)
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  3.  15
    Are Public Relations Texts Covering Ethics Adequately?Thomas H. Bivins - 1989 - Journal of Mass Media Ethics 4 (1):39 – 52.
    As the public relations (PR) field becomes more and more concerned about ethics, attention turns to ethics instruction in university public relations programs. Analysis of six leading public relations texts shows a wide disparity in coverage of the topic, ranging from sparse philosophical to primarily anecdotal. According to the author, no basic conceptual framework has emerged to suggest common ground for studying public relations ethics and the default position seems to be to teach social responsibility / professionalism.
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  4.  18
    Ethical Implications of the Relationship of Purpose to Role and Function in Public Relations.Thomas H. Bivins - 1989 - Journal of Business Ethics 8 (1):65 - 73.
  5. Book Review: Doing Ethics to Doing Ethics: Review by Thomas H. Bivins. [REVIEW]Thomas H. Bivins - 1994 - Journal of Mass Media Ethics 9 (1):59 – 61.
     
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  6.  14
    Doing Ethics in Journalism, a Handbook with Case Studies (Book).Thomas H. Bivins - 1994 - Journal of Mass Media Ethics 9 (1):59 – 61.
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  7.  28
    Professional Advocacy in Public Relations.Thomas H. Bivins - 1987 - Business and Professional Ethics Journal 6 (1):82-90.
  8. The Language of Virtue : What Can We Learn From Early Journalism Codes of Ethics?Thomas H. Bivins - 2014 - In Wendy N. Wyatt (ed.), The Ethics of Journalism: Individual, Institutional and Cultural Influences. I.B. Tauris.
     
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