Attempts to explain human behavior that appeal to economic rationality share many of the same ontological as- sumptions and methodological practices that the so-called ‘adaptationist program’ in biology was criticized for. This program in biology was largely abandoned by biologists as poorly motivated, and replaced with the active testing of both adaptive and non-adaptive hypotheses regarding the spread and maintenance of traits in populations. This development was largely welcome by the biological community, despite having required the development of new tools, (...) both conceptual and method- ological. Many analysts of contemporary microeconomic practice criticize the assumptions and practices employed therein as similarly poorly motivated. Close attention to these criticisms reveal them to have more than superficial similarities to the critiques of adaptationism in biology. These similarities extend to some macroeconomics researchers recent suggestions of ways that hypotheses regarding the causes of people’s actions might be tested; as yet, however, these suggestions have not been embraced by the field as a whole. By attending to the ways in which biological practice has moved beyond the adaptationist program, similar changes in economic practice may be motivated. (shrink)

This paper presents the history of the Frankfurt School’s inclusion of normative concerns in social science research programs during the period 1930-1955. After examining the relevant methodology, I present a model of how such a program could look today. I argue that such an approach is both valuable to contemporary social science programs and overlooked by current philosophers and social scientists.