Business for Good? An Investigation into the Strategies Firms Use to Maximize the Impact of Financial Corporate Philanthropy on Employee Attitudes
Journal of Business Ethics 146 (1):167-183 (2017)
Abstract
Most research on the corporate philanthropy of organizations has focused on the external benefits of such initiatives for firms, such as benefits for firm reputation and opportunities. However, many firms justify their giving, in part, due to the positive impact it has on their employees. Little is known about the effectiveness of such efforts, or how they can be managed strategically to maximize impact. We hypothesize a main effect of office-level corporate philanthropy on average employee attitudes in that office, but also investigate three strategies that offices may use to enhance this impact. Testing our hypotheses with 3 years of data on attitudes of an average of 14,577 employees in 53 offices we find support for the main effect, but mixed support for the specific strategies used to enhance impact.My notes
Similar books and articles
Talk the Walk: Measuring the Impact of Strategic Philanthropy. [REVIEW]Karen Maas & Kellie Liket - 2011 - Journal of Business Ethics 100 (3):445 - 464.
Comparing big givers and small givers: Financial correlates of corporate philanthropy. [REVIEW]Bruce Seifert, Sara A. Morris & Barbara R. Bartkus - 2003 - Journal of Business Ethics 45 (3):195 - 211.
The Impact of Operational Diversity on Corporate Philanthropy: An Empirical Study of U.S. Companies. [REVIEW]Jean D. Kabongo, Kiyoung Chang & Ying Li - 2013 - Journal of Business Ethics 116 (1):49-65.
Do Investors Value a Firm’s Commitment to Social Activities?Waymond Rodgers, Hiu Lam Choy & Andrés Guiral - 2013 - Journal of Business Ethics 114 (4):607-623.
Motives for corporate philanthropy in el Salvador: Altruism and political legitimacy. [REVIEW]Carol M. Sánchez - 2000 - Journal of Business Ethics 27 (4):363 - 375.
Recruitment strategies for encouraging participation in corporate volunteer programs.Dane K. Peterson - 2004 - Journal of Business Ethics 49 (4):371-386.
Complementary Relationships Between Corporate Philanthropy and Corporate Political Activity: An Exploratory Study of Political Marketplace Contingencies. [REVIEW]Susan Coombes & Michael Hadani - 2015 - Business and Society 54 (6):859-881.
Resonance tropes in corporate philanthropy discourse.Ian Thomson Crawford Spence - 2009 - Business Ethics, the Environment and Responsibility 18 (4):372-388.
Resonance tropes in corporate philanthropy discourse.Crawford Spence & Ian Thomson - 2009 - Business Ethics, the Environment and Responsibility 18 (4):372-388.
The Value of Corporate Philanthropy During Times of Crisis: The Sensegiving Effect of Employee Involvement. [REVIEW]Alan Muller & Roman Kräussl - 2011 - Journal of Business Ethics 103 (2):203-220.
Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective. [REVIEW]S. Duane Hansen, Benjamin B. Dunford, Alan D. Boss, R. Wayne Boss & Ingo Angermeier - 2011 - Journal of Business Ethics 102 (1):29-45.
The Marketing of Employee Volunteerism.John Peloza, Simon Hudson & Derek N. Hassay - 2009 - Journal of Business Ethics 85 (S2):371 - 386.
Corporate Charitable Contributions: A Corporate Social Performance or Legitimacy Strategy?Jennifer C. Chen, Dennis M. Patten & Robin W. Roberts - 2008 - Journal of Business Ethics 82 (1):131-144.
Research on Corporate Philanthropy: A Review and Assessment.Arthur Gautier & Anne-Claire Pache - 2015 - Journal of Business Ethics 126 (3):343-369.
Is the Perception of 'Goodness' Good Enough? Exploring the Relationship Between Perceived Corporate Social Responsibility and Employee Organizational Identification.Ante Glavas & Lindsey N. Godwin - 2013 - Journal of Business Ethics 114 (1):15-27.
Analytics
Added to PP
2016-02-04
Downloads
15 (#699,531)
6 months
1 (#447,139)
2016-02-04
Downloads
15 (#699,531)
6 months
1 (#447,139)
Historical graph of downloads
Citations of this work
Corporate Social Responsibility and Employee Engagement: Enabling Employees to Employ More of Their Whole Selves at Work.Ante Glavas - 2016 - Frontiers in Psychology 7.
CSR by Any Other Name? The Differential Impact of Substantive and Symbolic CSR Attributions on Employee Outcomes.Magda B. L. Donia, Sigalit Ronen, Carol-Ann Tetrault Sirsly & Silvia Bonaccio - 2019 - Journal of Business Ethics 157 (2):503-523.
What do we know about corporate philanthropy? A review and research directions.Wonsuk Cha & Ujvala Rajadhyaksha - forthcoming - Business Ethics: A European Review.
Different forms of corporate philanthropy, different effects: A multilevel analysis.Ben Nanfeng Luo, Lu Xing, Rongrong Zhang, Xinyu Fu & Yucheng Zhang - 2020 - Business Ethics: A European Review 29 (4):748-762.
How Corporate Charitable Giving Reduces the Costs of Formal Controls.Bernhard E. Reichert & Matthias Sohn - 2022 - Journal of Business Ethics 176 (4):689-704.
References found in this work
The corporate social performance and corporate financial performance debate.John F. Mahon - 1997 - Business and Society 36 (1):5-31.
The corporate social performance and corporate financial performance debate twenty-five years of incomparable research.Jennifer J. Griffin & John F. Mahon - 1997 - Business and Society 36 (1):5-31.
Availability: A heuristic for judging frequency and probability.Amos Tversky & Daniel Kahneman - 1973 - Cognitive Psychology 5 (2):207-232.
Corporate Reputation and Philanthropy: An Empirical Analysis.Stephen Brammer & Andrew Millington - 2005 - Journal of Business Ethics 61 (1):29-44.
The Corporate Social Performance and Corporate Financial Performance Debate: 25 Years ofIncomparable ReseaarchJ.J. Griffin & Mahon John - 1997 - Business and Society 1:73-75.
