Journal of Business Ethics 96 (S1):39-49 (2010)

Abstract
Stakeholder literature has acknowledged the need to complement the extant theory on stakeholder management by more dynamic perspectives. This article makes use of the recent terminology of stakewatcher and stakeseeker to illustrate the dynamic aspect of stakeholder theory transposed in the graphical representation of Freeman’s stakeholder model. Presenting a few selected case studies, it applies the scheme on the concept of value responsibility chain; it exemplifies the role of stakeseekers in various forms of activism, from shareholders, NGOs and government, in the stakeholder mobilisation process. This article clarifies how stakewatchers and stakeseekers can profoundly affect stakeholder salience, especially in crises. The transposition and integration of the dynamic aspect of stakeholder theory into the graphical representation strengthen the forceful pedagogical value of the Freeman’s stakeholder graphical model
Keywords MANAGEMENT  Stakeholder  IDENTIFICATION  Stakewatcher  Stakeseeker  Stakeholder theory  STRATEGIES  Responsibility  NGO  Olympic Games  Graphical representation  Stakeholder model  Dynamism  Activist  LEGITIMACY  CORPORATE  POLITICS
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Reprint years 2011
DOI 10.1007/s10551-011-0942-6
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References found in this work BETA

What Stakeholder Theory is Not.Andrew C. Wicks - 2003 - Business Ethics Quarterly 13 (4):479-502.
Stakeholder Legitimacy.Robert Phillips - 2003 - Business Ethics Quarterly 13 (1):25-41.
The Stakeholder Model Refined.Yves Fassin - 2009 - Journal of Business Ethics 84 (1):113-135.
Differentiating Stakeholder Theories.John Kaler - 2003 - Journal of Business Ethics 46 (1):71 - 83.

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