Business Ethics Quarterly 15 (2):299-317 (2005)
Abstract |
In this paper we examine the effects of different competitive conditions on the determination and evaluation of strategies of corporatesocial responsibility (CSR). Although the mainstream of current thinking in business ethics recognizes that a firm should invest in social responsibility, the normative theory on how specific competitive conditions affect a firm’s social responsibility remains underdeveloped. Intensity of competition, risks to reputation and the regulatory environment determine the competitive conditions of a firm. Our central thesis is that differential strength of competition produces differential moral legitimacy of firm behavior. When competition is fierce or weak, different acts or strategies become morally acceptable, as well as economically rational. A firm has to develop its own strategy of social responsibility, in light of its competitive position, as well as ethical considerations
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Keywords | Applied Philosophy Business and Professional Ethics Social Science |
Categories | (categorize this paper) |
ISBN(s) | 1052-150X |
DOI | 10.5840/beq200515216 |
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References found in this work BETA
Ethical Behavior as a Strategic Choice by Large Corporations: The Interactive Effect of Marketplace Competition, Industry Structure and Firm Resources.Linda M. Sama - 1998 - Business Ethics Quarterly 8 (1):85-104.
The Ethics of Consumer Sovereignty in an Age of High Tech.M. Joseph Sirgy & Chenting Su - 2000 - Journal of Business Ethics 28 (1):1 - 14.
Citations of this work BETA
Investigating Stakeholder Theory and Social Capital: CSR in Large Firms and SMEs.Angeloantonio Russo & Francesco Perrini - 2010 - Journal of Business Ethics 91 (2):207-221.
Corporate Social Responsibility and Firm Size.Krishna Udayasankar - 2008 - Journal of Business Ethics 83 (2):167-175.
Do Markets Crowd Out Virtues? An Aristotelian Framework.J. J. Graafland - 2010 - Journal of Business Ethics 91 (1):1-19.
Exploring the Nature of the Relationship Between CSR and Competitiveness.Marc Vilanova, Josep Maria Lozano & Daniel Arenas - 2009 - Journal of Business Ethics 87 (S1):57-69.
Reconciling Corporate Citizenship and Competitive Strategy: Insights From Economic Theory.Sylvia Maxfield - 2008 - Journal of Business Ethics 80 (2):367-377.
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