David Bourget (Western Ontario)
David Chalmers (ANU, NYU)
Rafael De Clercq
Ezio Di Nucci
Jonathan Jenkins Ichikawa
Jack Alan Reynolds
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Journal of Agricultural and Environmental Ethics 26 (2):351-375 (2013)
Ethical consumption is on the rise, however little is known about the degree and the implications of the sometime conflicting sets of values held by the broad category of consumers who report consuming ethically. This paper explores convergence and divergence of ethical consumption values through a study of organic, fair trade, and local food consumers in Colorado. Using survey and focus group results, we first examine demographic and attitudinal correlates of ethical consumption. We then report evidence that while many organic, fair trade, and local food consumers converge around similar values, some Colorado consumers support only local food, while opposing the consumption of organic and fair trade products. Next, we investigate how ethical consumers who converge and diverge frame their commitment to consuming ethically. The discussion and conclusion suggest that community development planners of projects that focus on ethical consumption will need to successfully traverse issues stemming from convergence and divergence to enjoy long-term sustained success
|Keywords||Ethical consumption Convergence Organic Fair trade Local food|
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References found in this work BETA
Laura B. DeLind (2011). Are Local Food and the Local Food Movement Taking Us Where We Want to Go? Or Are We Hitching Our Wagons to the Wrong Stars? Agriculture and Human Values 28 (2):273-283.
Iris Vermeir & Wim Verbeke (2006). Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. [REVIEW] Journal of Agricultural and Environmental Ethics 19 (2):169-194.
Laura T. Raynolds (2000). Re-Embedding Global Agriculture: The International Organic and Fair Trade Movements. [REVIEW] Agriculture and Human Values 17 (3):297-309.
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Caroline Josephine Doran (2010). Fair Trade Consumption: In Support of the Out-Group. [REVIEW] Journal of Business Ethics 95 (4):527 - 541.
Citations of this work BETA
Johanna Gummerus, Veronica Liljander & Reija Sihlman (forthcoming). Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior. Journal of Business Ethics.
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