Abstract

This article presents the process of creation and expansion of the Fundação Abrinq pelos Direitos da Criança et do Adolescente . Established in 1990 by a group of entrepreneurs from the Brazilian Toy Manufacturers' Association , the Fundação Abrinq has been successful at raising the issue of children in Brazilian society by bridging business and several other sectors of society. This article more particularly examines the societal challenges related to the situation of children in Brazil; the creation and development of the Abrinq Foundation; and the achievements of this innovative bridging organization over 15 years