This work investigates the influence of geo-cultural proximity and exposure to news and crime-action drama on the cultivation effect. A content analysis of prime-time programming was used to compose questions about the prevalence of policemen, lawyers, and salesmen in the USA and Israel. A sample of 655 students answered the questions. Viewing of American programming is significantly correlated with a tendency to hold a biased estimation of the prevalence of all three occupations in America in a manner that resembles the (...) world of TV content. Viewing of Israeli programs has no such impact. Viewing of news and crime-action drama and general viewing have no systematic influence on the estimations made about any of the countries. (shrink)

This study analyzed the content of questions in the quiz show Who Wants to be a Millionaire in the UK, the USA, Australia, Singapore, and India. A total of 1,823 questions were sampled. The topics of questions varied from country to country with programs in Australia and the UK over-representing language, the USA and Singapore over-representing light entertainment, and India over-representing history. The share of local themes was positively related to the country’s size of population. In all the countries, questions (...) that awarded higher prizes more frequently required academic knowledge, whereas pocket money questions more often called for popular everyday knowledge. Overall, the global quiz format appears to be sensitive to relatively small cultural differences. The hierarchy of knowledge it features is in line with western norms. (shrink)

A content analysis of 1,785 American ads and 1,467 Israeli ads maps the representation of violence in mainstream TV advertising in the two countries, finding violence present in 2.5% of the American commercials and in 1.5% of the Israeli commercials. The most frequently depicted conduct in the two countries is bare-handed assault. Sexual violence is not presented at all. A humorous mode of presentation is more frequent than a serious tone. The results are discussed from inter-cultural and intra-cultural perspectives, taking (...) regulation factors and public opinion implications into account. (shrink)

This study examines how the cultivation effect is impacted by a sudden change in the content of news media reports. A content analysis of newspaper articles about Iceland published in Israel before and after the outbreak of the 2008 economic crisis was used to detect changes in the theme and tone of news reports regarding this country. It was followed by a survey that asked Israelis to give their estimates and views concerning the economic aspects of life in Iceland. Both (...) first order and second order cultivation effects, which correlated media consumption with a positive view of Iceland's economy and corresponded to the pre-crisis image of Iceland in the Israeli media, were noticed. These findings are supportive of the thesis that the long term frequency of media messages is more significant than their recency in establishing a cultivation effect. (shrink)

Objective: To map the tone of local and global economic information transmitted in news and non-news TV programming during economic recovery, and to resolve a conflict in the literature between research where a negative trend in economic news was identified and studies which concluded that economic news reflects actual economic circumstances. Method: A content analysis of 140 hours of prime-time programming aired by commercial networks and public broadcasting in Israel during one month. Results: Local news reflects fairly accurately current trends (...) in the stock exchange while still maintaining a general tendency to employ a negative tone more frequently than a positive tone, even during economic recovery. Global economic news is more positive in tone than local economic news. References to the economy in the news are more positive and frequent than references to the economy in non-news programming. The tone of economic news in public broadcasting is more negative than the tone of economic news aired on commercial stations. Conclusions: The existence of a negative bias in economic news depends on the reported event. While News about the stock exchange is not biased, less concrete news is negatively biased. (shrink)