Journal of Business Ethics 125 (2):1-13 (2014)

Developing trust in a company is a significant part of building the company-consumer relationship. Previous studies have sought to identify the positive consequences of trust such as loyalty and repurchase, but the question of what builds trust remains largely unanswered. To answer the question, we developed a model that depicts the relationships among transparency, social responsibility, trust, attitude, word-of-mouth (WOM) intention, and purchase intention. An online survey was conducted with a US nationwide sample of 303 consumers, and the data were analyzed using the structural equation modeling method. The results indicated that consumers’ perceptions of a corporation’s efforts to be transparent in the production and labor conditions and to be socially responsible by giving back to the local community directly affected these consumers’ trust and attitudes toward the corporation, and indirectly affected their intentions to purchase from and spread positive WOM about the corporation. Theoretical and practical implications are discussed
Keywords Social responsibility  Transparency  Trust  Word-of-mouth  Sustainable business
Categories (categorize this paper)
Reprint years 2014
DOI 10.1007/s10551-013-1916-7
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 58,242
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 13 references / Add more references

Citations of this work BETA

View all 6 citations / Add more citations

Similar books and articles

Creating Trust.Robert C. Solomon - 1998 - Business Ethics Quarterly 8 (2):205-232.


Added to PP index

Total views
86 ( #117,644 of 2,419,586 )

Recent downloads (6 months)
7 ( #102,909 of 2,419,586 )

How can I increase my downloads?


My notes