4 found
  1.  31
    The Liberating Power of Commercial Marketing.Thomas Boysen Anker, Klemens Kappel & Peter Sandøe - 2010 - Journal of Business Ethics 93 (4):519-530.
    The aim of this article is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i) divergent and convergent marketing and (ii) being autonomous and acting autonomously, we demonstrate the heretofore unnoticed positive impact of marketing on autonomy. Specifically, we argue that (i) convergent marketing has a significant potential to reinforce (...)
    Direct download (4 more)  
    Export citation  
    Bookmark   3 citations  
  2.  43
    Health Branding Ethics.Thomas Boysen Anker, Peter Sandøe, Tanja Kamin & Klemens Kappel - 2011 - Journal of Business Ethics 104 (1):33-45.
    Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional (...)
    Direct download (3 more)  
    Export citation  
    Bookmark   2 citations  
  3.  35
    Analysis of the Paternalistic Justification of an Agenda Setting Public Health Policy: The Case of Tobacco Plain Packaging.Thomas Boysen Anker - 2016 - Public Health Ethics 9 (2):208-228.
    This article analyses the paternalistic justification of the world’s first mandatory tobacco plain packaging policy, which came into force in Australia in 2012. The policy is setting international precedence, with a range of developed and developing countries planning and implementing similar policies. Understanding the paternalistic dimension of the policy is therefore of imminent international importance. The policy meets important ethical benchmarks such as respect for citizens’ self-interests and protection of others against harm. However, plain packaging faces a number of ethical (...)
    Direct download (6 more)  
    Export citation  
  4. 15 Theory in Social Marketing.Gerard Hastings, Abraham Brown & Thomas Boysen Anker - 2010 - In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage Publications.
    Export citation