As a social psychologist addressing mainly the topics of social facilitation (motivation) and attitudinal effects of mere exposure (affect), between 1965 and 1975 Robert B. Zajonc authored prominent works that relied on or led to observations of the actions of nonhuman animals. Zajonc pointed to insects, worms, fish, fowl, birds, mice, rats, cats, dogs, monkeys, and apes as animal models whereby responses of beasts were used as evidential substitutes (with apparently equal weight) for responses of man. These efforts notwithstanding, animal-based (...) research no longer has visibility in mainstream social psychology. Reasons for this absence include general historical trends in the field’s development. (shrink)

College students judged dog or cat misbehavior via questionnaire items. Common factor analysis yielded 3 dimensions of student response: the sinner ; the sin ; and mercy . Correlations among sinner, sin, and mercy factor scores supported predictions from causal attribution theory. Nevertheless, cross-tabulation analysis revealed that nearly 90% of all respondents endorsed mercy , regardless of the extent to which the animals were seen as sinners , or evaluations of the level of sin . Absolutely high average mercy scores (...) indicated an animal positivity bias. Results thus evoked the adage that "the quality of mercy is not strained." That is, regarding errant companion animals, cognitive responses to punish and to forgive are not always mutually exclusive options. (shrink)