Until recently, cognitive science focused on such mental functions as problem solving, grammar, and pattern-the functions in which the human mind most closely resembles a computer. But humans are more than computers: we invent new meanings, imagine wildly, and even have ideas that have never existed before. Today the cutting edge of cognitive science addresses precisely these mysterious, creative aspects of the mind.The Way We Think is a landmark analysis of the imaginative nature of the mind. Conceptual blending is already (...) widely known in research laboratories throughout the world; this book, written to be accessible to both lay readers and interested scientists, is its definitive statement. Gilles Fauconnier and Mark Turner show that conceptual blending is the root of the cognitively modern human mind, and that conceptual blends themselves are continually combined and reblended to create the rich mental fabric in which we live.The Way We Think shows how this blending operates; how it is affected by (and gives rise to) language, identity, culture, and invention; and how we imagine what could be and what might have been. The result is a bold and exciting new view of how the mind works. (shrink)

Mental Spaces is the classic introduction to the study of mental spaces and conceptual projection, as revealed through the structure and use of language. It examines in detail the dynamic construction of connected domains as discourse unfolds. The discovery of mental space organization has modified our conception of language and thought: powerful and uniform accounts of superficially disparate phenomena have become available in the areas of reference, presupposition projection, counterfactual and analogical reasoning, metaphor and metonymy, and time and aspect in (...) discourse. The present work lays the foundation for this research. It uncovers simple and general principles that lie behind the awesome complexity of everyday logic. (shrink)

Conceptual integration—“blending”—is a general cognitive operation on a par with analogy, recursion, mental modeling, conceptual categorization, and framing. It serves a variety of cognitive purposes. It is dynamic, supple, and active in the moment of thinking. It yields products that frequently become entrenched in conceptual structure and grammar, and it often performs new work on its previously entrenched products as inputs. Blending is easy to detect in spectacular cases but it is for the most part a routine, workaday process that (...) escapes detection except on technical analysis. It is not reserved for special purposes, and is not costly.In blending, structure from input mental spaces is projected to a separate, “blended” mental space. The projection is selective. Through completion and elaboration, the blend develops structure not provided by the inputs. Inferences, arguments, and ideas developed in the blend can have effect in cognition, leading us to modify the initial inputs and to change our view of the corresponding situations.Blending operates according to a set of uniform structural and dynamic principles. It additionally observes a set of optimality principles. (shrink)

Conceptual integration—“blending”—is a general cognitive operation on a par with analogy, recursion, mental modeling, conceptual categorization, and framing. It serves a variety of cognitive purposes. It is dynamic, supple, and active in the moment of thinking. It yields products that frequently become entrenched in conceptual structure and grammar, and it often performs new work on its previously entrenched products as inputs. Blending is easy to detect in spectacular cases but it is for the most part a routine, workaday process that (...) escapes detection except on technical analysis. It is not reserved for special purposes, and is not costly.In blending, structure from input mental spaces is projected to a separate, “blended” mental space. The projection is selective. Through completion and elaboration, the blend develops structure not provided by the inputs. Inferences, arguments, and ideas developed in the blend can have effect in cognition, leading us to modify the initial inputs and to change our view of the corresponding situations.Blending operates according to a set of uniform structural and dynamic principles. It additionally observes a set of optimality principles. (shrink)

Understanding the role of simulation in conceptualization has become a priority for cognitive science. Barsalou makes a valuable contribution in that direction. The present commentary points to theoretical issues that need to be refined and elaborated in order to account for key aspects of meaning construction, such as negation, counterfactuals, quantification or analogy. Backstage cognition, with its elaborate bindings, blendings, and mappings, is more complex than Barsalou's discussion might suggest. Language does not directly carry meaning, but rather serves, along with (...) countless other situational elements, as a powerful instrument for prompting its construction. (shrink)

The purpose of this paper is to devote, from the viewpoint of mass communication research and persuasion strategy, some reflections on thepolitical propaganda campaign conducted after an unexpected dissolutionof the Parliament. The analysis starts from a operational communicationmodel.The unexpected character of the dissolution carriers several problems of communication strategy : the basic data of the marketing situation are deficient, the delimitation of target audiences is problematic, the choice of manipulative variables becomes a matter of pure experience.In this context the author (...) gives bis opinion about the campaigns elaborated on the occasion of the last parliamentary elections in Belgium : he ascertains a normal link to the actual social and cultural problems of the Belgian society, an orientation to a large and heterogeneous audience, but also a lack of central themes in the propaganda.The proposed operational model, in part inspired by advertising theories, seems to be a useful complement to the classic lists of practical recommendations drawn up in propaganda literature. (shrink)

Meaning construction through language requires advanced mental operations also necessary for other higher-order, specifically human behaviors. Biological evolution slowly improved conceptual mapping capacities until human beings reached the level of double-scope blending, perhaps 50 to 80 thousand years ago, at which point language, along with other higher-order human behaviors, became possible. Languages are optimized to be driven by the principles and powers of double-scope blending.