The contention that cognitive psychology and radical behaviorism yield equivalent accounts of decision making and problem solving is examined by contrasting a framework of cognitive interpretation, Dennett's intentional stance, with a corresponding interpretive stance derived from contextualism. The insistence of radical behaviorists that private events such as thoughts and feelings belong in a science of human behavior is indicted in view of their failure to provide a credible interpretation of complex human behavior. Dennett's interpretation of intentional systems is an exemplar (...) of the interpretive stance radical behaviorism requires; a corresponding interpretive position can be based initially on a radical behaviorist view of human behavior and its determinants. This "contextual stance" is ontologically and methodologically distinct from the intentional stance over the range of explanations for which scientific psychology, cognitive or behaviorist, is responsible. (shrink)

Seeking integration of drug consumption research by a theory of memory function and emphasizing drug consumption rather than addiction, Müller & Schumann (M&S) treat drug self-administration as part of a general pattern of consumption. This insight is located within a more comprehensive framework for understanding drug use as consumer behavior that explicates the reinforcement contingencies associated with modes of drug consumption.

The intentional stance1 and the contextual stance2 are inextricably interdependent in the production of a comprehensive explanation and means of predicting complex human behaviour. This is illustrated in the context of the expectation of attitudinal-behavioural consistency which has long lain at the heart of both marketing science and social psychology. In practice, cognitively-inclined attitude theory and research leans on the contextual stance in order to formulate the heuristic overlay of mental interpretation in which it primarily presents its predictive and explicative (...) accounts of behaviour. Behaviour analysis has traditionally eschewed this approach, maintaining that it can generate an exclusively extensional account of complex behaviour. It is argued that while the cognitive and behaviour analytic approaches produce equally effective predictions of behaviour, an adequate explanation of human activity requires the addition of the kind of interpretive overlay advocated by Dennett3 in which the relationship between extensional science and intensionalistic interpretation is clarified. The resulting framework of analysis, intentional behaviorism4 provides an inclusive paradigm. (shrink)

Psychology’s emphasis on empirical investigation has long benefited from conceptual developments taking place in its intellectual community, but also from cognate areas in Philosophy. This paper explores the implications for empirical psychology of a recent conceptual proposal advanced within the philosophy of perception by Bence Nanay. In particular, Nanay proposes that “pragmatic representations”, i.e., perceptual representations of the properties of objects necessary for the successful completion of actions, are the rightful target for a success semantics. A success semantics is, roughly (...) speaking, a theory of contents according to which the truth conditions of representations are to be identified with the success conditions of actions guided by the representations. The problem arises for Nanay’s proposal in that the empirical scrutiny of the contents of a pragmatic representation requires that one first ascertains their content, but it is not at all clear whether this could possibly be done given the non-linguistic character of pragmatic representations on the one hand, and the linguistic character of third-personal verbal data acquired through an heterophenomenological methodology on the other. This and other concerns raise worries about the empirical scrutability of Nanay’s proposal. (shrink)

The accurate delineation of various forms of business organization requires a comparative analysis of their objectives, functions, and organizational structures. In particular, this paper highlights differences in managerial work between business firms and non-profits exemplified by the charitable organization. It adopts as its template the theory of the marketing firm, a depiction of the modern corporation as it responds to the imperatives of customer-oriented management, namely consumer discretion and consumer sophistication. It describes in §2 the essentials of the theory and (...) its basis in consumer behavior analysis, and outlines its unique position as the organization responsible for marketing transactions, based on objective exchange, competitive markets and prices, and the deployment of the entire marketing mix. §3 deals in greater depth with the objective, strategic functions, and organization of the marketing firm in terms of the concepts of metacontingency and bilateral contingency. §4 discusses how the marketing firm differs from charities in terms of goal separation, market-based pricing and competition, the entrepreneurial process, the pursuit of customer-oriented management, and organizational structure. Particular attention is accorded the organizational differences between marketing firms and charities, which arise as a direct consequence of the distinct patterns of contingency they entail. §5 discusses the implications of the foregoing analysis and draws appropriate conclusions. (shrink)