The study of literature from the point of view of the search for archetypal images and the study of artistic creativity from the standpoint of structuralism are two important trends. Both of these trends have emerged in the contexts of different scientific paradigms. The origin of archetypal criticism is associated with the figure of Herman Northrop Fry, and the basis of archetypal criticism is psychology, namely the concept of psychoanalysis, founded by Sigmund Freud and Carl Gustav Jung. While the origin (...) of structuralism is associated with linguistics and the name of Ferdinand de Saussure, who first began to consider language as a system of signs in which each element defines other elements and is itself determined by them. With all the difference in origin, in general, both theories do not contradict each other - on the contrary, they complement each other. Archetypal literary criticism and structuralist theory of art have deep internal theoretical connections in several ways: both theories look for repetitive elements in literature, both consider literature as a space of memory about the past. Archetypal literary criticism and the structuralist theory of art direct the appeal to the psychology of man as the creator of works of art. Both directions are also largely based on the idea of binary oppositions: within the framework of the archetypal criticism of the pair, many archetypes are grouped into pairs, whereas within the framework of structuralism, the idea of structure itself is based on elementary concepts opposed to each other; finally, both methods have been criticized for the same shortcomings, such as the denial of author subjectivity and the denial of human progress. This article attempts to show that the theory of archetypes in literature and the structuralist theory of art complement each other, and how exactly this complementarity is achieved. (shrink)

Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant context. The participants are the customers of Wang Steak, a famous restaurant chain in Taiwan. A total of 358 valid responses were gathered from a questionnaire survey, with a response rate of 71.6%. We used structural equation modeling to analyze the data. Brand uniqueness, brand credibility, and (...) brand intimacy all have a positive relationship with brand love. Moreover, brand love was positively associated with brand citizenship behavior. The findings provide greater insights into the relationship of perceived brand uniqueness, brand credibility, brand intimacy, and brand love with customers’ brand citizenship behaviors. (shrink)

Riben Jiuzhou da xue tu shu guan cang you gu xie Huizhou ben "Zhuzi yu lei" yi bai si shi juan. Huizhou ben shang cheng "Chi lu", xia qi li bian, zai yu lu dao yu lei de xing cheng guo cheng zhong chu yu guan jian de di wei, dui xue jie yan jiu zhu xi si xiang de xing cheng guo cheng, Zhu Xi men ren de qing kuang, jin ben "Zhuzi yu lei" de xing cheng guo (...) cheng yi ji zhong gu shi qi gu Han yu bai hua, ti gong le xin de cai liao he xin de shi ye. (shrink)

We show that the formulations of non-relativistic quantum mechanics can be derived from an extended least action principle. The principle can be considered as an extension of the least action principle from classical mechanics by factoring in two assumptions. First, the Planck constant defines the minimal amount of action a physical system needs to exhibit during its dynamics in order to be observable. Second, there is constant vacuum fluctuation along a classical trajectory. A novel method is introduced to define the (...) information metrics to measure additional observability due to vacuum fluctuations, which is then converted to an additional action through the first assumption. Applying the variational principle to minimize the total actions allows us to recover the basic quantum formulations including the uncertainty relation and the Schrödinger equation in the position representation. In the momentum representation, the same method can be applied to obtain the Schrödinger equation for a free particle while further investigation is still needed for a particle with an external potential. Furthermore, the principle brings in new results on two fronts. At the conceptual level, we find that the information metrics for vacuum fluctuations are responsible for the origin of the Bohm quantum potential. Even though the Bohm potential for a bipartite system is inseparable, the underlying vacuum fluctuations are local. Thus, inseparability of the Bohm potential does not justify a non-local causal relation between the two subsystems.responsible for manifesting entanglement effects without underlying physical interactions, implying that entanglement effects are non-causal. At the mathematical level, quantifying the information metrics for vacuum fluctuations using more general definitions of relative entropy results in a generalized Schrödinger equation that depends on the order of relative entropy. The extended least action principle is a new mathematical tool. It can be applied to derive other quantum formalisms such as quantum scalar field theory. (shrink)

Yung Sik Kim's new book is a welcome addition to the large number of studies of the thought of Chu Hsi, arguably the most important literati thinker in China since the Southern Song dynasty . Chu's ideas became orthodox empire‐wide during the early Ming dynasty , and during the Ming and Qing dynasties millions of candidates for the imperial civil service examinations mastered the “Learning of the Way” associated with Chu and his followers. With the exception of the pioneering study (...) by Yamada Keiji in 1978, nearly all previous accounts of Chu's ideas written by students of Chinese philosophy have emphasized the metaphysical, moral, and epistemological concerns in Chu's writings. Those more concerned with imperial dogma and state power in China since 1400 have tended to paint Chu Hsi's “Learning of the Way” as a monolithic, authoritarian ideology that legitimated the Ming and Qing dynasty rulers politically, socially, and culturally among gentry elites.Kim acknowledges that the core of Chu Hsi's grand intellectual synthesis was focused on moral and social philosophy, but in this book Kim provides compelling information that Chu was also concerned with natural knowledge about the three levels of reality: heaven and earth, the myriad things in the world, and the human realm. Humans thus formed a triad with heaven and earth as the most numinous living thing because they were endowed with the psycho‐physical stuff of ch'i that was most clear and complete. Recognizing no boundary between the physical and the spiritual, Chu Hsi equated human nature with the universe. The basic concepts that informed Chu's natural world were yin‐yang, the five evolutive phases, and the dualism of li and ch'i .Chu Hsi advocated a scholarly agenda that would explain why things and events were as they were. Through the “investigation of things,” the heavenly principle that inscribed the ch'i of each object and event could be discovered. Normally historians of Chinese philosophy stress the place of universal heavenly li in Chu's thought, but Kim makes a concerted effort not to overlook the important place of ch'i as the aggregated collection of stuff in the universe, some dense and falling like the earth, some airy and rising like heaven. Indeed, as important as li was for Chu Hsi's moral philosophy, ch'i was the most important concept he employed to explain natural phenomena, material changes, and earthly events. With no discontinuity between matter and life, or between materiality and mind, Chu's philosophy made no allowance for the Western distinctions between the material and spiritual spheres or between the physical and mental realms.It was precisely such views that troubled the Jesuits such as Matteo Ricci who came to China in the late sixteenth century. Ricci and his European cohort would be condemned in the early eighteenth century by French Jansenists and Spanish Franciscans for their overly accommodational compromises with traditional Chinese religious practices such as ancestor worship, which Ricci interpreted as a civil rite. Nonetheless, when Ricci studied Chu Hsi's moral philosophy and natural thought, he was appalled at its materialism and atheism, which he considered the fault of Buddhism and its impact on Song literati such as Chu Hsi.The “noninertness” of ch'i carried over from the dynamic materiality of all things, including the human mind, to the formless and unfathomable spirits and ghosts that existed in a border area outside the natural realm between heaven and human beings. The dispersion of ch'i upon death could take many forms but, according to Chu Hsi, in the end all such ch'i disaggregated, leaving no ongoing or abiding spiritual form for humans, plants, or animals. The ch'i of the ancestors could be prayed to because the materiality of their descendants was the same ch'i, but even this continuity could not survive more than a few generations. Again, the Jesuits were shocked at this atheistic view of the human soul and its eventual demise materially with no possible eternal life after death.Accordingly, Kim's careful study of what Chu Hsi thought about the natural world makes it evident that most modern studies have elided an essential aspect of traditional Chinese thought, particularly the centrality of ch'i in the dynamic processes of collection and dispersion that produce all things, whether living or inanimate. Students of Chinese philosophy have tended to prioritize those aspects of Chu Hsi's views on universal li and its instantiated forms that are more amenable to a Western, Judeo‐Christian‐Islamic reading drawn ultimately from the debate between Plato and Aristotle over the universal forms of particular things.Modern presentations, in other words, have failed to grasp why a generation of Jesuit scholars who spent their adulthood in China during the seventeenth century found Chu Hsi's views alien and dangerous. Kim deserves credit for going against the tide of twentieth‐century scholarly interpretation and restoring to Chu Hsi those aspects of his natural philosophy that have been conveniently repressed to make his views more palatable. Rather than just the builder of the orthodox brick wall of traditional Chinese moralism, we can see that Chu Hsi's natural philosphy challenged any view of the world that assumed theological differences between life and death, mind and body, or the spiritual and physical. (shrink)

The financial crisis of 2007–2008 and the COVID-19 pandemic have caused many enterprises to suffer great losses. Thus, companies have to take measures such as pays cut, furloughs, or layoffs, which caused dissatisfaction among employees and triggered labor disputes. Therefore, this study explores the service-oriented organizational citizenship behavior based on the decomposed theory of planned behavior in order to understand the behavioral intentions of employees through their mental states, job attitudes, subjective norms, and perceived behavioral control. This study conducted questionnaire (...) surveys for employees in different industries, collected 281 valid questionnaires, and applied Structural Equation Model for the analysis. The results show: employees believe organizational justice in the organization is important, and when they feel treated fairly, their job attitudes and beliefs are enhanced. Employees’ job attitudes and beliefs support service-oriented organizational citizenship behavior, in other words, they have positive job attitudes and beliefs and will actively provide better service to customers. When employees are treated reasonably and fairly by the organization and have positive job attitudes and perceived behavior control, their spontaneous service-oriented organizational citizenship behavior is stimulated, thus increasing organizational development. (shrink)

​This book focuses on the formation of human social consciousness and develops a naturalist approach to social normativity. Beginning from Marx's uncompleted concept of social consciousness, the book retrospects the studies about collective intentionality in the area of philosophy of mind and social ontology. Specifically, a reinterpretation of social consciousness with respect to collective intentionality can offer us a new, naturalistic approach to the social formation and normativity. According to the naturalistic approach, we can discern the inner structure of social (...) consciousness as a systematic pattern of Intentionality. Social consciousness involves three levels of development: subjective, objective and absolute. With this new pattern of social consciousness, the “naturalism” of the young Karl Marx can be revived. And by grasping the most essential ability of human Intentionality as the source of social formation, it also makes an interdisciplinary study of social philosophy and philosophy of mind possible. (shrink)