For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. (...) Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry. (shrink)

A satisfactory sociology of markets requires that both order and disorder in markets be addressed, yet sociologists have seemed more concerned with theorizing market stability and order. Change, however, is too fundamental a part of markets to receive so little sociological attention. One perspective that provides a fertile ground for moving ahead with developing an agenda for studying both stability and change in markets is American pragmatist social theory. This article therefore examines the influence of (...) a pragmatist viewpoint on two broad modern theoretical approaches that have implications for the sociology of markets, one focused on stabilization processes, the other on institutional designs for promoting change. Most particularly, it draws on work carried out from a pragmatist viewpoint and illustrates a pragmatic approach to change in markets using the case of the EU’s Forest, Law Enforcement, Governance and Trade (FLEGT) action plan and initiative. (shrink)

The aim of this article is to show the relevance of the sociology of market agencements for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The (...) relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light. (shrink)

This article examines how distrust drives exchange. We propose a theoretical framework integrating the literature of trust into cultural sociology and use a case of patients giving hongbao (red envelopes containing money) to doctors in China to examine how distrust drives different forms of unofficial exchange. Based on more than two years’ ethnography, we found that hongbao exchanges between Chinese patients and doctors were, ironically, bred by the public’s generalized distrust in doctors’ moral ethics. In the absence of institutional (...) assurance, Chinese patients drew on the cultural logic of particularism and its associated cultural repertoire to induce fidelity from their physicians. They mobilized interpersonal networks to function as assurance and presented hongbao as a return of favor to the doctors. This form of exchange is gifting-oriented. Alternatively, if there were no interpersonal networks to rely on, they proactively offered hongbao to doctors at arm’s length in an attempt to personalize the relationship to seek assurance and abate their anxieties. This form of exchange is bribery-oriented. Both forms of exchange co-existed when there was one-way generalized distrust manifested from patients to doctors. When doctors also developed generalized distrust in patients, arm’s length exchanges declined, leaving embedded exchanges as the dominant form. Our study asserts the central role of culture in constituting exchange behaviors and the importance of institutions in shaping the form of exchange. It contributes to the midrange theory of trust, generating a number of hypotheses for future research on the relationships among culture, institutions, distrust, assurance, and illicit exchange. (shrink)

Upon what kind of moral order does capitalism rest? Conversely, does the market give rise to a distinctive set of beliefs, habits, and social bonds? These questions are certainly as old as social science itself. In this review, we evaluate how today's scholarship approaches the relationship between markets and the moral order. We begin with Hirschman's characterization of the three rival views of the market as civilizing, destructive, or feeble in its effects on society. We review recent work at (...) the intersection of sociology, economics, and political economy and show that these views persist both as theories of market society and moral arguments about it. We then argue that a fourth view, which we call moralized markets, has become increasingly prominent in economic sociology. This line of research sees markets as cultural phenomena and moral projects in their own right, and seeks to study the mechanisms and techniques by which such projects are realized in practice. (shrink)

This essay analyzes the theoretical foundations of collective interest in the sufferings of strangers. Concern with the suffering of others, accompanied by the urge to help, is compassion. This study develops the social and historical conditions under which public compassion emerges. Two broad interpretations of these developments are suggested. The democratization perspective suggests that with the lessening of profoundly categorical and corporate social distinctions, compassion becomes more extensive. A second perspective is linked to the emergence of market society. By defining (...) a universal field of others with whom contracts and exchanges can be made, market perspectives extend the sphere of moral concern as well: however unintentionally. Public compassion is part of the language of modernity. This gives compassion the possibility to be also part of a newly emerging ‘Second Modernity’. (shrink)

SummaryThis article presents the development and current situation of the sociology of sport in Spain. It begins with a brief description of its origins and development as an academic field, which can be divided into three stages: birth, growth, and consolidation and internationalization. It then describes the theoretical and methodological traditions as well as the predominant topics (including the most representative research) in the social scientific studies on physical activity conducted so far in Spain. The main topics have been (...) sports in society, sports controversies, the social sports structure, sports identities and spaces for practicing sports, organization, management, and the job market. The article concludes with an analysis of the possible future challenges for the sociology of sport in Spain and the role that the journal Sociología del Deporte (Sociology of Sport) can play in view of these challenges. (shrink)

This is a detailed reply to Kurtuluş Gemici’s article, in this issue of Theory and Society, “Uncertainty, the problem of order, and markets: a critique of Beckert, Theory and Society, May 2009.”.

The sociology of art has experienced a significant revival during the last three decades. However, in the first instance, this renewed interest was dominated by the ‘production of culture’ perspective and was heavily focused on contextual factors such as the social organization of artistic markets and careers, and displays of ‘cultural capital’ through consumption of the arts. In this article, I outline a new mode of approaching art sociologically that begins with Alfred Gell’s (1998) Art and Agency, but (...) comes to full fruition in what I am calling the ‘new sociology of art’. A major theoretical statement that captures many of the aspirations of the new approach is Jeffrey Alexander’s essay: ‘Iconic Consciousness: The Material Feeling of Meaning’. It is suggested that the new sociology of art has much in common with material culture studies, and that a more robust concept of the artwork’s agency is needed now that art has well and truly taken on a social and cultural life well beyond those institutions traditionally understood as the ‘art world’. (shrink)

What are the forces shaping the future of international green politics? This book provides an objective account of the basis of green arguments and their social and political implications. It offers a clear overview of the most pressing environmental threats.

Recent developments in artificial intelligence based on neural nets—deep learning and large language models which together I refer to as NEWAI—have resulted in startling improvements in language handling and the potential to keep up with changing human knowledge by learning from the internet. Nevertheless, examples such as ChatGPT, which is a ‘large language model’, have proved to have no moral compass: they answer queries with fabrications with the same fluency as they provide facts. I try to explain why this is, (...) basing the argument on the sociology of knowledge, particularly social studies of science, notably ‘studies of expertise and experience’ and the ‘fractal model’ of society. Learning from the internet is not the same as socialisation: NEWAI has no primary socialisation such as provides the foundations of human moral understanding. Instead, large language models are retrospectively socialised by human intervention in an attempt to align them with societally accepted ethics. Perhaps, as technology advances, large language models could come to understand speech and recognise objects sufficiently well to acquire the equivalent of primary socialisation. In the meantime, we must be vigilant about who is socialising them and be aware of the danger of their socialising us to align with them rather than vice-versa, an eventuality that would lead to the further erosion of the distinction between the true and the false giving further support to populism and fascism. (shrink)

The ontology of marketing, particularly the question of what products and brands are, is still largely unexplored. The ontological status of brands hinges on their relationship with products. Idealists about brands see perceptual or cognitive acts of consumers grouped under the heading ‘brand awareness’ or ‘brand image’ as constitutive for the existence of brands so that, in their view, tools of the marketing mix can influence relevant mental dispositions and attitudes. Brand realists, on the other hand, reject the view of (...) brands as mere marks or names and interpret them as emergent products with properties that afford branding in the sense of Gibson’s ecological psychology. Brand strength is a function of the degree to which brands occupy defensible niches in product space. Branding as a process involves changing external or internal boundaries of products. Several arguments are proposed in favor of brand realism. The fragments of an ontology of marketing are developed in a broadly Aristotelian framework. Brand realism has significant implications for a new understanding of issues ranging from the effects of advertising to financial brand valuation, the nature of trademarks, and marketing strategy in general. It permits one to treat brand equity as a real phenomenon not dependent on associations, attitudinal states such as brand loyalty, or spurious constructs such as brand character or personality. (shrink)

This article embarks on making a political analysis of Islamist politics by criticizing the hegemonic approach in the field and considering a number of the institutions or structures, composing of either state and its ideological-repressive apparatuses, political parties and actors, intellectual leadership and ideology, and political relations, events, or facts in political sphere. The aforesaid approach declares that the social and economic factors, namely class position, capital accumulation, market, education, and culture, have been far better significative for a political study (...) in examining any political movement, party, and fact or event. However, our study will more stress on political structures, events and struggles or conflicts produced and reproduced by the political institutions, the relationships and the processes in question. Taking into account all these, it will be argued that they have been more significant as compared to class position, capital accumulation, market in economic structure, or culture and education, in a political study. (shrink)

Scholarly debate over the transformative potential of neoliberal, market-based, food movement strategies historically contrasts those who value their potential to reform the food-system from the inside against those who argue that their use concedes the primacy of the market, creates citizen-consumers, and undermines overall movement goals. While narrow case studies have provided important amendments, the legacy of such strategies requires impacts to be evaluated both contextually and more broadly than the specific activism. This study thus conceptualizes the ‘case’ of U.S. (...) biotechnology market activism expansively, drawing on interviews with 25 activists from diverse organizations to investigate the legacy of two food-labeling movement strategies (one public and mandatory, one private and voluntary). The results support that the legacy of market strategies extends more broadly than the immediate initiative. They also confirm that the consequences of such neoliberalized strategies are most productively assessed contextually and applied, rather than categorically—as most clearly illustrated by the counterintuitive results of the failed mandatory labeling effort. Of the two market strategies, voluntary labeling demonstrated the most problematic relationship to broader movement goals of food system transformation, in part because of the greater potential for overlapping credence claims and in part due to the risks of niche market logic. (shrink)

This book represents emerging alternative perspectives to the "constructivist" orthodoxy that currently dominates the field of science and technology studies. Various contributions from distinguished Americans and Europeans in the field, provide arguments and evidence that it is not enough simply to say that science is "socially situated." Controversial Science focuses on important political, ethical, and broadly normative considerations that have yet to be given their due, but which point to a more realistic and critical perspective on science policy.

This article reflects on Collins’s classic work, The Credential Society, situating his critique of educational credentialism within broader ‘conflict sociology’. The discussion reappraises Collins’s work in the context of the ‘new credentialism’, ‘new learning’ and the race, gender and class concerns raised in current debates on higher education. The article characterizes contemporary higher education as being trapped in a Procrustean dynamic: techno-utopianism with job displacement and expansionism with declining public support. Collins attempts to escape the legacy of structural-functionalism through (...) conflict sociology or predictions of systemic crisis. This is contrasted with his contemporary, Herbert Gintis’s eclectic attempt to construct a transdisciplinary social science. The key problem of marketized inequality is linked to the sociology of absences in conflict sociology, and it is argued that inequalities of class, race, gender and coloniality in higher education and credentialism can no longer be ignored. (shrink)

Scholars refute the dichotomy of subject and object in the study of technology. Basing on relational ontology and revised empirical study, namely the social historical phenomenology of technology, inspired by post-phenomenology and actor-network theory, this study adopts an approach informed by the genetic phenomenological sociology (Zhang 2017; 2020) of technology, and examines the formation of Apple’s technology in the process of its emergence and diffusion. Unlike post-phenomenology and actor-network theory, which mainly examine the role of technology in the relation (...) of human-technology-world after technology was formed, this study examines technology in the process of its formation. The relationship between the intentionality of humanity and the potentiality of technology is explored empirically and ontologically, thus transcending the dichotomy of subject and object in the examination of technology through the relational ontology indicated in potentiality, intentionality, embodiment, and genealogy, and simultaneously building a foundation for the critique, ethics, and normative theory of media and technology. (shrink)

Advancing women’s empowerment and gender equality in agriculture is a recognised development goal, also within crop breeding. Increasingly, breeding teams are expected to use ‘market-based’ approaches to design more ‘demand-led’ and ‘gender-responsive’ crop varieties. Based on an institutional ethnography that includes high-profile development-oriented breeding initiatives, we unpack these terms using perspectives from political agronomy and feminist science and technology studies. By conceptualising the market as an ongoing, relational performance made up of discourses, practices and human and nonhuman actors, we trace (...) how the market is understood as an effective socioeconomic institution for soliciting demand, but also becomes a normative agenda. Construed as a demand variable, the relational and structural dimensions of gender are rendered less visible, which might strengthen rather than transform power relations’ status quo. On the other hand, a feminist science and technology perspective broadens the field of vision not only to the gendered dimensions of crop breeding, but also to the nonhuman actors, such as the crops and traits falling outside the market sphere of interest. By putting political agronomy and feminist science and technology studies into conversation, the article contributes to the development of a feminist political agronomy. (shrink)

This paper focuses on the impact of digitalization and marketing automation on the “scope” of the heuristics adopted in the marketers’ decision-making processes. The “scope” refers to the decision-making contexts in which the use of the heuristic rules is diffuse and is effective. More precisely, “scope" is (the extension of) the field in which a heuristic can be applied (successfully). The article is based on evidence collected through ethnographic interviews with twenty-three experienced marketers to discuss the impact of marketing automation (...) on the scope of heuristic rules in decision-making. The marketers interviewed make extensive use of heuristics to manage their tasks as emerged from previous exploratory research. The paper discusses how the field of application of marketing experts' heuristics evolves as result of the digitalization and in particular of the use of automatic marketing systems. The adoption of the new automatic marketing tools modifies the task environment and the field of use of the traditional heuristic rules, but heuristics remain fundamental in the definition phase of the inputs for the automatic marketing systems, or for the interpretation of the output and therefore for the control of the marketing automation. The paper clarifies the concept of scope of heuristics and offers a rich description of the impact of marketing automation on scope. (shrink)

We provide an economic assessment of the operation of schooling quasi-markets, re-interpreting the findings of the mainly sociologically-based empirical research. We find that economic analysis is complementary to that of sociology, providing further explanations for the failure of greater competition to increase the diversity of provision and challenge traditional school hierarchies.

This article is devoted to examine two theories on the origin of cognition. The first of them is a neurobiological theory by de authors V. Mountcastle and J. Hawkins working separately. The second one is a theory from the Cognitive Psychology by D. Gentner. It is interesting to check that exists a strong congruence between both of them despite they have absolutely different methodologies. Two different ways lead to postulate the analogy and their mechanisms as the main element of cognition. (...) The present article gives reasons for embracing the analogy as being the main cause of the origin of knowledge in the infant. Besides, it explains why language is the main cause of adult human intelligence and it also denies the need of existence of any innate lexicon or vocabulary. (shrink)

The article analizes the several times of Proclus‘s reception by Nicholas of Cusa’s thought. The direct reading of Proclus can be established because Expositio in Parmenidem Platonis –Cod.Cus. 186– and Elementatio theological –Cod.Cus.195– (Moerbeke’s translation) and De theologia Platonis Libri VI –Cod.Cus.185– (Petrus Balbus’s translation) are in his Library in Bernkastel-Kues with his marginalia. The assimilation of doctrines can be considered assuming that the implicits and explicits references to Plato’s Diadochus, especially in the last works.

Mother-blame, the propensity to explain negative outcomes for children by focusing on the failures of mothers, has a long history in the social-scientific study of adolescent deviance. We examine trends in mother-blaming over time by performing a textual analysis of scholarly accounts of the etiology of anorexia nervosa. Our reading of these expert accounts suggests that mother-blaming for child pathology is interconnected with changing ideas about proper social roles for women. Deficient mothering, that is, was often linked to a woman's (...) ambitiousness, willingness to abandon familial duties in favor of careers, or, conversely, her embracement of patriarchal proscriptions for what a woman should be. Poor maternal parenting was a consistent and dominant theme through much of the period we analyzed, however, the structural and cultural explanations appeared to change substance and form in synchrony with prevailing ideas about a woman's rightful relationship to the paid labor market. Other social explanations for changing rhetoric, including the gender composition of published accounts, are also explored. (shrink)

This article engages the French pragmatism of Laurent Thévenot, Luc Boltanski and Bruno Latour in debates on how to forge a moral-political sociology of ecological valuation, justification and critique. Picking up the debate initiated by Thévenot on the possible emergence of a novel ‘green’ order of worth, the article juxtaposes the sociology of critical capacity of Boltanski and Thévenot with the actor-network theory of Bruno Latour. In doing so, the article suggests that each of these three pragmatic sociologists (...) succeeds, in characteristically different ways, in theoretically articulating an important but partial socio-political grammar of ecological worth. This claim is substantiated by invoking three case studies into environmental critique and compromise, on transnational carbon markets, urban sustainability projects, and Japanese whaling, respectively. Against this backdrop, the article concludes that – when read together as grammarians of the ecological bond – pragmatic sociology provides important insights into the bounded multiplicity of nature’s worth in political modernity. (shrink)

As the economy has grown increasingly financialized, the relationship between financial innovation and instability has attracted more attention. Previous research finds that the proliferation of complex financial innovations, like asset securitization and new financial derivatives, helped to erode the market governance arrangements that kept excessive bank risk-taking in check, inviting instability. This article presents an alternative way of understanding how financial innovations and market governance arrangements combine to shape instability. Market governance arrangements also shape how financial firmsreceiveinnovations, leading to greater (...) or lesser instability at particular times and places. I illustrate this argument by tracing the effects of changing corporate governance arrangements at large US banks in the 1990s and 2000s. Like non-financial firms in the preceding decade, banks adopted reforms associated with the shareholder value model of corporate governance. These changes to internal bank governance arrangements affected the agendas of bank executives in ways that encouraged expanded use of securitization and derivatives. Drawing from this case, I argue that a full understanding of instability in the financialized era requires closer attention to the (institutionally-structured) interests of financial innovationusers—not just to features of financial innovations themselves. (shrink)

Neoliberalism’s project of making the market the model for all modern freedoms means that critique needs to be able to unmask the distortions and to weigh the costs of its cultural appropriations and resignifications. This diagnostic/evaluative task presents a seeming challenge to the sociologist who is also answerable to scientific purposes that demand objectivity and impartiality. This article investigates two very different attempts to grasp this nettle. It contrasts Peter Wagner’s proposal to reclaim critique as ‘an essential feature of the (...) social sciences’ with Axel Honneth’s call for a reinvigoration of the ‘sociologizing dimension’ of a critical theory tradition. It is argued that neither approach is fully adequate to the challenges set by neoliberalism. The final section of the article suggests that to demonstrate the efficacy of sociology’s contribution to a critique of neoliberalism we need to review the relationship between theoretical reflection and everyday thinking and permit the former to do more analytic/evaluative work. (shrink)

This article discusses the interplay of public policy and market-driven initiatives to improve farm animal welfare. Over the last couple of decades, the notion of ‘market-driven animal welfare’ has become popular, but can the market deliver the FAW that consumers and politicians expect? Using the Danish pork sector as the empirical setting, this article studies efforts to improve private FAW standards following changes to general regulations. The analysis shows that ethical misgivings regarding the adequacy of current and prospective FAW standards (...) are tempered by the economic considerations that guide the practices of some actors. The study also shows that efforts to improve FAW standards are contingent on collaboration and coordination across globalised markets among actors with divergent interests. The findings have important implications for market practices and public policy in relation to FAW. (shrink)

This paper focuses on the conception and use of machine-learning algorithms for marketing. In the last years, specialized service providers as well as in-house data scientists have been increasingly using machine learning to predict consumer behavior for large companies. Predictive marketing thus revives the old dream of one-to-one, perfectly adjusted selling techniques, now at an unprecedented scale. How do predictive marketing devices change the way corporations know and model their customers? Drawing from STS and the sociology of quantification, I (...) propose to study the original ambivalence that characterizes the promise of a mass personalization, i.e. algorithmic processes in which the precise adjustment of prediction to unique individuals involves the computation of massive datasets. By studying algorithms in practice, I show how the active embedding of local preexisting consumer knowledge and punctual de-personalization mechanisms are keys to the epistemic and organizational success of predictive marketing. This paper argues for the study of algorithms in their contexts and suggests new perspectives on algorithmic objectivity. (shrink)

Education is about human flourishing and explores meaning, purpose and values. As a holistic and integral practice for developing sustained attention and concentration, education is profoundly antithetical to the market and it is not a technological domain. The combination of markets and technology in the pursuit of efficiency destroys the potential of education to help societies nurture well-being. This book dives deeply into the overlapping crises of education today. The author draws on decades of experience and many disciplines to (...) celebrate the spirit of education and to frame it as a gift. (shrink)

Farmers markets can offer solutions to several of the biggest problems besetting the US food system: fair prices to farmers; healthy, fresh food for consumers; direct contacts between consumers and farmers; food for food deserts; support for local economies. Awareness of these benefits led us to study the farmers markets of Greater Cincinnati. Markets grew rapidly in the early 1980s, peaked in 2012, and declined 17% by 2018. Sixty-one percent of the markets that started since 1970 (...) have closed. Two types of markets exist: farmer-focused markets, with farmer vendors, and consumer-focused markets, with farmers and specialist vendors. Detailed information about market management shows that managers, the majority of whom are volunteers or underpaid, have insufficient resources to be sustainable. Market decline is often blamed on an oversupply of markets, but other factors are involved: the inability of market personnel and customers to cross class and racial boundaries; the encroachment of online retailers; a scarcity of farmers; market manager failures. Individual markets need to form coalitions and gain sufficient resources from governments or private funders to employ specialists who can assist managers, expand the consumer base, and design promotion campaigns that effectively promote farmers markets in the changing retail food landscape. (shrink)

The article addresses how societal inequalities shape market arrangements. While business scholars developed important work about the interplay of organizations and societal economic inequalities, less has been said about the embeddedness of markets in unequal social structures. We argue that this issue may be addressed by cross-fertilizing the sociological approach of Bourdieu and the Strategic Action Fields perspective. To demonstrate our view, we assessed the extreme case of polyethylene terephthalate (PET) recycling markets in Brazil, conducting a qualitative study (...) based on the precepts of abductive analysis and using data from different secondary sources, interviews, and participant observation. We verified the existence of correspondences between the power of strategic action fields and the positions the individuals controlling them occupy in what Bourdieu calls the social space and show how these differences enable inter field connections that tend to reproduce social hierarchies. (shrink)

Jens Beckert’s 2009 article on the constitution and dynamics of markets is a bold attempt to define a novel research agenda. Deeming uncertainty and coordination essential for the constitution of social action in markets, Beckert proposes a framework centered on the resolution of three coordination problems: valuation, cooperation, and competition. The empirical study of these three coordination problems has the potential to contribute considerably to the sociological analysis of markets. However, the assertion that such a theoretical vantage (...) point can explain the constitution and dynamics of markets is not compelling because it (1) conflates social interaction with social structures, (2) fails to address power relations, institutions, and macro-level structures, and (3) neglects the historically contingent and socially contested nature of markets themselves. The present article shows that these three pitfalls are the result of starting from the problem of order and building upon uncertainty as the basis of action in markets, lending the suggested framework a methodologically individualist bent. Therefore, Beckert’s suggested framework is in danger of mystifying the very power relations, institutions, and macro-level structures that are at the heart of the constitution and dynamics of markets. (shrink)

There is no question that nowadays the phenomenon of prices is central to the media and political agenda and is the object of heated debates in the Argentine public arena. However, it is striking that these discussions forget to mention the social conditions in which market actors significantly set and shape prices. Debates focus on price increase and the spontaneous movements of the supply and demand curves supported by the neoclassical economic perspective, while the market agents that specifically cause such (...) increase fade into the background and the subjective aspects of the phenomenon of price formation are underestimated as a mere manifestation of states of mind or individual preferences. This article argues that it is possible to criticize the neoclassical paradigm presuppositions based on the work of Alfred Schutz. His phenomenologically oriented sociology takes a critical stand facing the approaches that only consider the movements of the supply and demand curves in price formation, and that put aside the subjective values of the actors in the market. It is held that in line with the sociology of valuation, Schutz’s perspective resumes the inquiry around the intersubjective structures of meaning showing the importance of his thought to help us think about present-day problems. (shrink)