Gender representations reproduce and legitimate gender systems. To examine this aspect of the gendered social order, we analyze the representation of males and females in the titles and central characters of 5,618 children’s books published throughout the twentieth century in the United States. Compared to females, males are represented nearly twice as often in titles and 1.6 times as often as central characters. By no measure in any book series are females represented more frequently than males. We argue that these (...) disparities are evidence of symbolic annihilation and have implications for children’s understandings of gender. Nevertheless, important differences in the extent of the disparity are evident by type of character, book series, and time period. Specifically, representations of child central characters are the most equitable and animals the most inequitable; Little Golden Books contain the most unequal representations; and the 1930s-1960s—the period between waves of feminist activism—exhibits greater disparities than earlier and later periods. Examining multiple types of books across a long time period shows that change toward gender equality is uneven, nonlinear, and tied to patterns of feminist activism and backlash throughout the century. (shrink)

Through a content analysis of print media and a comparison of media images with trends in women's behavior, the authors explore the rhetoric and reality surrounding the exit of college-educated women from the workforce to become full-time mothers, a phenomenon that has been dubbed “opting out.” The major imagery surrounding opting out emphasizes motherhood and family, elites, and choice. A close reading reveals some inconsistencies that counter the prevailing positive depiction. The authors also find that media coverage of opting out (...) appears in leading publications reaching large and diverse audiences. A comparison of articles' themes against actual trends in women's opting-out behavior shows that there is a disjuncture between the two. The authors discuss the implications of these results for the dissemination of a new feminine mystique. (shrink)

Recently, several articles have asserted that corporate social responsibility programs have gone too far and need to be reigned in. These critics have charged that corporate social responsibility is to be regarded with skepticism and that any changes in corporate accountability should be superficial at best. I will examine a␣number of these objections; I conclude that these critiques are largely ill founded, but that their increasing frequency in popular media is a cause for concern. I argue that these purported objections (...) are better understood as one part of a long-term cycle that generally accompanies positive moral change in institutions. Using the feminist movement as a touchstone, I examine the similarities between backlash against the movement for corporate accountability as compared to backlash against feminists. I␣also suggest ways in which successful strategies adopted by feminists could be used effectively to communicate the aims of those working to increase awareness of business accountability. (shrink)

ABSTRACT This paper presents an analysis of motherhood as potentially ambiguous and empowering, using the Beauvoirian concept of the erotic. I argue that Beauvoir’s notion of the erotic can allow us to reevaluate “nonproductive,” repetitive, apparently immanent activities—such as going through pregnancy, giving birth, breastfeeding, and raising a child—as projects through which we disclose freedom, and, thus, as projects that possibly lead to transcendence.It is often argued that Beauvoir considered these experiences to be ways of embracing immanence and avoiding transcendence. (...) Yet even supposing Beauvoir’s argument was against not maternity per se, but the oppressive construction of the institution of motherhood under patriarchy, can maternal engagement be viewed as an existentialist, phenomenological project? I claim that Beauvoir’s own premises show that it must be so considered once motherhood is recognized as potentially joyful, ambiguously erotic, and creative. (shrink)

ZusammenfassungDieser Artikel beleuchtet die tragende Rolle, die Umweltdenken und Umgebungswissen für die Legitimation traditioneller Geschlechterrollen im 20. Jahrhundert spielten. Gezeigt wird, auf welche Weise einflussreiche psychologische und psychoanalytische Konzepte der Kindes- und Persönlichkeitsentwicklung Frauen dazu anhielten, sozio-naturale Umwelten herzustellen, ja, selbst Umwelt zu sein. Expertinnen und Experten verschiedener Denkrichtungen und Generationen propagierten ein ganz ähnliches Bild femininer „Environmentalität“, das heißt: der Disposition und Bestimmung der Frau, Umwelten zu erzeugen und zu verkörpern, die eine gesunde Kindesentwicklung ermöglichen und das Wohlbefinden und (...) den Erfolg des Mannes, gar den Erhalt der gesellschaftlichen Ordnung begünstigen sollten. Dieses Konstrukt weiblichen Umwelt-Seins verpflichtete Frauen auf Ehe und Vollzeitmutterschaft und fixierte sie in Raum und Zeit. Sein reaktionärer Gebrauch in Auseinandersetzungen über alternative weibliche Lebensentwürfe demonstriert, dass leitende Konzeptionen von Entwicklung, Wohlergehen und Identität nicht nur androzentrisch, sondern antifeministisch waren. (shrink)

Social movements possess transformative and progressive power. In this paper, I argue that how this is so, or even if this is so, depends on one's explanatory framework. I consider three such explanatory frameworks for social movements: methodological individualism, collectivism, and complexity theory. In evaluating the various appeals and weaknesses of these frameworks, I show that complexity theory is uniquely poised to capture the complex and dynamic reality of the social world.

This paper explores the changing feminine subject of feminism by investigating women's sexual daydreams. Described by Rosi Braidotti following Luce Irigaray as the ‘virtual feminine’, and by Teresa de Lauretis as the ‘space-off, the feminist subject is a mutating configuration embodying that which is not colonised from phallogocentric representations. Following Frigga Haug's work on daydreams, the paper is informed by a study that draws on responses from nineteen women in a university setting to an anonymous online survey that asked them (...) to write a daydream about how they would like to express their sexualities in an ideal world. The data reveal that these women of the new millennium imagine spaces of gender/sexual equity, characterised by a spirit of sexual adventure and ethical and emotionally intimate sex. I argue that these sexual imaginings are more progressive than earlier ones, filling in some of the details omitted from contemporary hegemonic representations of feminine sexuality. Arguably providing a snapshot of the feminist subject in its ongoing historical metamorphosis, the paper considers the meaning of these transformations. (shrink)

Accordingto the mass media, a postfeminist era emerged in the 1990s. The first objective is to develop a definition of the postfeminist perspective. Based on an informal content analysis of popular articles, the authors identify four postfeminist claims: overall support for the women’s movement has dramatically eroded because some women are increasingly antifeminist, believe the movement is irrelevant, and have adopted a “no, but..”.version of feminism. The second objective is to determine the extent of empirical support for these claims. Usingexistingpublic (...) opinion data, the authors find little support for the four postfeminist claims. Implications of the unsubstantiated post-feminist argument are discussed. (shrink)

The authors examine the claim that the most recent cohort of U.S. women is reluctant to identify as feminist although it has egalitarian gender attitudes. Using two national surveys, they show that the most recent generation is no less likely than prior cohorts to identify as feminist. However, Baby Bust women are less apt to identify as feminist than are older women, once background characteristics and attitudes related to feminist identification are controlled. Analyses suggest this reluctance is not due to (...) an aversion to feminism but reflects the “off” timing of the feminist movement in the lives of Baby Bust women. The authors also find important differences among cohorts in the correlates of feminist identity. Most notably, the relationships of political ideology and gender attitudes to feminist identity are stronger among Baby Boom women, who came of age during the feminist movement’s second wave, than among older and younger women. (shrink)

In recent years, online “involuntary celibate” or “incel” communities have been linked to various deadly attacks targeting women. Why do these men react to romantic rejection with not just disappointment, but murderous rage? Feminists have claimed this is because incels desire women as objects or, alternatively, because they feel entitled to women’s attention. I argue that both of these explanatory models are insufficient. They fail to account for incels’ distinctive ambivalence toward women—for their oscillation between obsessive desire and violent hatred. (...) I propose instead that what incels want is a Beauvoirian “Other.” For Beauvoir, when men conceive of women as Others, they represent them as simultaneously human subjects and embodiments of the natural world. Women function then as sui generis entities through which men can experience themselves as praiseworthy heroes, regardless of the quality of their actions. I go on to give an illustrative analysis of Elliot Rodger’s autobiographical manifesto, “My Twisted World.” I show how this Beauvoirian model sheds light on Rodger’s racist and classist attitudes and gives us a better understanding of his ambivalence toward women. It therefore constitutes a powerful and overlooked theoretical alternative to accounts centered on objectification and entitlement. (shrink)

This article examines a select sample of popular magazines and self-help books to address the question: How is premenstrual syndrome constructed discursively as a legitimate disease worthy of medical attention and public discussion? The author finds that some women have been active participants in the construction of PMS as a medical disease. In particular, she finds that accounts of women's experiences of premenstrual symptoms figure prominently in the rhetorical legitimation of PMS as a medical phenomenon in the popular press and (...) self-help books. At the same time, the author examines the gendered assumptions about gender, health, and normality that underlie how women's “experiences” are incorporated into the construction of PMS. In particular, she asks whose experience is part of the medical legitimation of premenstrual symptoms and argues that the case of PMS illustrates the need for feminists to problematize biological as well as social experiences. (shrink)

This article takes the recent rash of unwanted pregnancy films, such as 2007's Juno and Knocked Up, as an opportunity to revisit Margaret Atwood's influential 1985 novel, The Handmaid's Tale. It argues that the novel deals with the same themes the films evoke during a pivotal time for reproductive politics, generally, and abortion politics, specifically. It argues that the novel offers several lessons and warnings on the nature of reproductive politics that are still relevant today. These lessons are connected to (...) how and why these films are able to `make sense' in naturalizing their heroines' choice to keep an unwanted pregnancy. (shrink)

Despite upbringings influenced by modern feminism, many women choose to identify with new communities in the modern religious revivalist movement in the United States who claim to represent and embrace the patriarchal values against which their mothers and grandmothers fought. Because women’s mothering is determinative to the family, it is therefore central to transforming larger social structures. This literature review is taken from a study which employed a qualitative design incorporating thematic analysis of interviews to explore how women’s attitudes about (...) being a mother and mothering change when they change religious communities from liberal paradigms to fundamentalist, enclavist belief systems. This has implicit relevance to the field of transpersonal psychology, which could incorporate the spiritual experiences of an often-ignored group. (shrink)

My aim here is to clarify the practice of honoring and validating the relational model of self which plays an important role in feminist therapy. This practice rests on a tangle of psychological claims, moral and political values, and mental health norms which require analysis. Also, severe pathology affects the relative "relationality" of the self. By understanding it we can better understand the senses of autonomy compatible with and even required for a desired relationality.

Following the landmark corporate scandals of the early 21st century, there appeared to be a tremendous increase in the U.S. business media's emphasis on issues of ethics in corporate leadership. The purpose of this research was to examine whether that apparent increase was reflected in an actual change in that media's portrayals of successful leaders. We content analyzed the text of a total of 180 articles in Business Week, Fortune, and Forbes magazine, 90 from the five years preceding the landmark (...) scandals and 90 from the five years following the scandals. We found no evidence that the landmark scandals had any impact on the media's incorporation of ethics in their portrayals of leaders. We attribute this substantially to the persistence of a world-view in the U.S. business press that emphasizes leader traits and actions that have a direct impact on corporate profits. Additionally, we found some interesting consistencies and differences in media portrayals across the two time periods, likely related to the rise and fall of dot-com businesses. We discuss the implications of these findings for researchers and corporate leaders. (shrink)

The US TV series Mad Men, set in an advertising agency in 1960s New York, offers a vivid portrayal of corporate sexism in pre-feminist America, and yet its creators defend it as a ‘feminist’ show. Reflecting on the series, I will draw out two key elements which seem significant for a consideration of the current state of feminism in church and academy, both of which centre around what it means to remember or to forget. First, there is the power of (...) what might be called ‘the allegorical past’ in helping to shape the sensibilities of both feminist theory and feminist theology: reimagining the past in order to destabilize the present and to re-envision the future. But second there is the question of whether we have become too complacent – and forgetful about the sexual revolution of the past 50 years, and whether a new wave of ‘re-membering’ our feminist heritage is required, in order to rejuvenate progressive visions of critique and transformation. (shrink)

This article is a critical examination of Nancy Fraser's contrast of early second-wave feminism and contemporary global feminism in “Feminism, Capitalism and the Cunning of History,” (Fraser ). Fraser contrasts emancipatory early second-wave feminism, strongly critical of capitalism, with feminism in the age of neoliberalism as being in a “dangerous liaison” with neoliberalism. I argue that Fraser's historical account of 1970s mainstream second-wave feminism is inaccurate, that it was not generally anti-capitalist, critical of the welfare system, or challenging the priority (...) of paid labor. I claim Fraser mistakenly takes a minority feminist position as mainstream. I further argue that Fraser's account of feminism today echoes arguments from James Petras and Henry Veltmeyer (2001) to Hester Eisenstein (), but such arguments ignore contemporary feminist minority positions. I challenge Fraser's arguments that feminism legitimates neoliberalism to women, that women's NGOs are simply service-providers enabling the state to withdraw services, and that criticisms of microcredit lending programs can be generalized into criticisms of women's feminism and women's NGOs today. I argue that these claims are vast over-generalizations and ignore countertrends. I give empirical evidence to support my objections by considering women's activities in post-communist European countries, which Fraser discusses. (shrink)

Despite the introduction of female bishops, women do not hold offices on equal terms with men in the Church of England, where conservative evangelical male clergy often reject the validity of women’s ordination. This article explores the gender values of such clergy, investigating how they are expressed and the factors that shape them. Data is drawn from semi-structured interviews and is interpreted with thematic narrative analysis. The themes were analyzed with theories on postfeminism, engaged orthodoxy and group schism. It is (...) argued that participants’ gender values are best understood as postfeminist and that the wider evangelical tradition, as well as a perceived change in Anglican identity with the onset of women’s ordination, shape their postfeminism. Moreover, whilst evangelical gender values possess the potential to foster greater gender equality within the Church of England, gender differentiation limits this possibility, a limitation that could be addressed by increasing participants’ engagement beyond the Church. (shrink)

This study assesses how Disney’s The Little Mermaid can be read as a ‘postfeminist text’. It uses Gill’s concept of ‘postfeminist sensibility’ and McRobbie’s understanding of postfeminism as a ‘double entanglement’ of feminist and antifeminist discourses in analysing the text. Furthermore it aims at contributing to the understanding of postfeminism as a pop cultural discursive mode by focusing on the ways heteronormativity structures and presupposes it. In this sense, this reading of The Little Mermaid can be understood as a case (...) study on the heteronormativity of postfeminist discourses and representations. (shrink)

This article describes the meaning of incest in contemporary popular culture. The author explores how feminism and changes in systems of kinship and sexuality have affected present-day discourse on incest, comparing the significance of blood relations and notions of abuse in constructing incest. The author analyzes media commentaries on two contemporary incestuous events that generated publicity: Kathryn Harrison’s memoir of a sexual affair with her biological father and Woody Allen’s relationship with Soon-Yi Previn. The author explores how commentators framed incest (...) as morally objectionable in reaction to these two cases. She argues that blood ties are prevalent, but are becoming less relevant to discussions of incest in popular culture, and that feminist constructions of incest as an exploitation of power relations have been powerful enough for individuals to apply this framework even when adults are involved. (shrink)

This article introduces and explores the concept of emotional consumption through an analysis of an exotic dance club in the New England area. Through understanding how regular customers consume the services offered in an exotic dance club, I show how consuming service labor differs dramatically from consuming objects of exchange. Emotional consumption involves psychosocial dynamics, which emerge from the intersubjective relationships between the consumer and the dancer who is providing a service. In this exchange, the consumer engages in an interaction (...) where the boundary between pure economic exchange begins to merge with a sense of relationality. (shrink)

This article analyzes the impact of the rights-oriented business ethics course on student's ethical orientation. This approach, which is predominant in business schools, excludes the care-oriented approach used by a majority of women as well as some men and minorities. The results of this study showed that although students did not shift significantly in their ethical orientation, a majority of the men and an even greater majority of the women were care-oriented before and after a course in business ethics. If (...) business schools are to address society's increasing diversity then the perspective of women and others who are care-oriented must be assimilated into the curriculum. This can only be done by rethinking how the business ethics course (and the entire business curriculum) are taught to include a care-oriented approach. (shrink)

On November 4, 2008 California voters passed Proposition 8, and accordingly same-sex marriage was banned under the state constitution. Proposition 8 is now being considered by the Supreme Court. The proposition has sparked national debate about the nature of the relationship between the state and citizens’ sexuality and corresponding rights; calling into question the practice of allocating rights and privileges on the basis of sexuality and family form. Proponents of the proposition, who can be classified as predominantly socially conservative, want (...) to maintain the status and privileges of marriage for heterosexuals; arguing that allowing same-sex marriage threatens the legitimacy, sanctity and strength of traditional heterosexual marriage . This article examines the extent to which three Californian pro-same-sex marriage organizations (Equality California, Join the Impact, and the Courage Campaign) have challenged and/or appropriated social conservative and neoliberal discourses in their effort to gain access to the rights and privileges that are currently administered through marriage. (shrink)

Many authors argue that middle-class lesbians present themselves as butch or fem less than working-class lesbians and that butch and fem were discouraged by 1970s feminist stigma but are reemerging in postfeminist decades. By analyzing “women seeking women” personal ads, this study provides a longitudinal, quantitative analysis of the validity of these assumptions. The results suggest that middle-class lesbians were less likely to present themselves as butch or fem than working-class lesbians but no less likely to be seeking a butch (...) or fem partner. Also, butch and fem were found to be much more prevalent in the 1990s than in the 1970s or 1980s. Generational cohorts of lesbians based on feminist political ideologies about butch and fem were not found. Prevailing cultural norms within lesbian communities appear to affect all lesbians in an era. (shrink)

: Popular debates about "victim feminism" have receded but underlying concerns about the extent of gender inequality and usefulness of strategies highlighting difference are still relevant. This paper applies Susan Wendell's framework—relating to women's agency under conditions of oppression—to the experience of women firefighters. The framework fits well, but one case reveals the need to modify it by attending to community. An elaboration of the framework is then used to examine four policy issues.

Popular debates about “victim feminism” have receded but underlying concerns about the extent of gender inequality and usefulness of strategies highlighting difference are still relevant. This paper applies Susan Wendell's framework—relating to women's agency under conditions of oppression—to the experience of women firefighters. The framework fits well, but one case reveals the need to modify it by attending to community. An elaboration of the framework is then used to examine four policy issues.

This paper reviews the literature on male backlash in organizations, proposing a research agenda. It defines backlash, examines its causes and manifestations, who is likely to exhibit it, and offers suggestions for addressing backlash. Backlash may be on the increase in organizations and society at large. Current efforts to weaken or remove the legislative support for employment equity initiatives are one sign of this.

Susan Faludi's Backlash, first published in 1991, offers a compelling account of feminism being forced to repeat itself in an era hostile to its transformative potentials and ambitions. Twenty years on, this paper offers a philosophical reading of Faludi's text, unpacking the model of social and historical change that underlies the “backlash” thesis. It focuses specifically on the tension between Faludi's ideal model of social change as a movement of linear, step-by-step, continuous progress, and her depiction of feminist history in (...) terms of endless repetition. If we uphold a linear, teleological ideal of social change, I argue, repetition can only be thought of in negative terms—as a step backwards or a waste of time—which in turn has a negative and demoralizing impact within feminism itself. To explore an alternative model of historical time and change, I turn to the work of feminist philosopher Christine Battersby, who rethinks repetition through the Kierkegaardian mode of “recollecting forwards,” and the Nietzschean notion of “untimeliness.” I suggest that Battersby's philosophical reconceptualization of historical repetition, as a potentially creative, productive phenomenon, can be of great utility to feminists as we enact and negotiate the dynamics of backlash politics. (shrink)

Cultural capital and hegemonic masculinity are two concepts that have received intense attention. While both have received serious consideration, critique and analysis, the context or field-specificity of each is sometimes ignored. They have been used in a diversity of ways. Using ethnographic and interview data from a US male bodybuilding community, this study highlights one useful employment. Hegemonic masculinity takes different shapes in different fields of interaction, acting as a form of cultural capital: gender capital. Inherent in this discussion are (...) the cultural contradictions apparent among individuals striving for either physical or ideological embodiments of gender capital. Individuals can attempt to embody hegemonic idealizations, but bodies are not only inscribed with gender, inscriptions are read, and read differently by different social actors and in different settings. The capacity of gender capital to remain elusive is precisely what enables gender practices and projects like bodybuilding to retain passionate participation. (shrink)

The article provides a critical analysis of discourses of female embodiment in the contribution to the series ‘What it is like to be a woman’, invited by the Hungarian feminist internet journal i.c.a. All 14 contributions in the data approach women’s life in terms of female embodiment, challenging hegemonic expectations of bodily existence. The analysis will focus on the dynamic web of ‘said’ and ‘unsaid’ statements and explore the relative openness of the contributions to multiple ways of categorization. The analysis (...) of the texts’ orientation to difference has explored four dimensions of categorization, producing a complex differentiation of feminist voices. It contributes to the contemporary debate about the depoliticizing effects of postfeminism, arguing in favour of an ideology critique of gender relations of power. (shrink)

The aim of this study is to explore the effects of fake news on consumers’ brand trust in the food security context. The starting point of our research is the finding that issues related to food security cannot be addressed without the contribution of multinational food corporations. The efficiency of their intervention depends on their capacity to build and preserve their brand trust despite the multifarious fake news stories that contaminate the information flow. Is brand trust sensitive to fake news? (...) In some cases, the spread of fake news in mass media and social media negatively affects food companies. In other cases, consumers’ trust remains relatively unchanged. These ambivalent reactions give us good reason to assess whether consumers’ exposure to negative fake news influences their trust in international food brands. Using a one-group pretest-posttest research design, we found that the effects of fake news on consumers’ brand trust are predominantly negative, but in a few cases, these effects can be neutral or positive. These results could be useful for PR and marketing researchers and professionals interested in fake news phenomena and brand trust because they shed light on the real threat fake news represents for multinational food companies. (shrink)