33 found
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  1. Measuring Individual Differences in Implicit Cognition: The Implicit Association Test.Debbie E. McGhee, Jordan L. K. Schwartz & Anthony G. Greenwald - 1998 - Journal of Personality and Social Psychology 74 (6):1464-1480.
    An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect + pleasant) share a key. This performance difference implicitly measures differential association (...)
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  2.  79
    Implicit social cognition: Attitudes, self-esteem, and stereotypes.Anthony G. Greenwald & Mahzarin R. Banaji - 1995 - Psychological Review 102 (1):4-27.
  3.  76
    Replicable unconscious semantic priming.Sean Draine & Anthony G. Greenwald - 1998 - Journal Of Experimental Psychology-General 127 (3):286-303.
  4.  16
    Sensory feedback mechanisms in performance control: With special reference to the ideo-motor mechanism.Anthony G. Greenwald - 1970 - Psychological Review 77 (2):73-99.
  5.  60
    A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.Anthony G. Greenwald, Mahzarin R. Banaji, Laurie A. Rudman, Shelly D. Farnham, Brian A. Nosek & Deborah S. Mellott - 2002 - Psychological Review 109 (1):3-25.
  6.  14
    Under what conditions does theory obstruct research progress?Anthony G. Greenwald, Anthony R. Pratkanis, Michael R. Leippe & Michael H. Baumgardner - 1986 - Psychological Review 93 (2):216-229.
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  7.  65
    Activation by marginally perceptible ("subliminal") stimuli: Dissociation of unconscious from conscious cognition.Anthony G. Greenwald, M. R. Klinger & E. S. Schuh - 1995 - Journal of Experimental Psychology 124 (1):22-42.
  8.  48
    Parts outweigh the whole (word) in unconscious analysis of meaning.R. L. Abrams & Anthony G. Greenwald - 2000 - Psychological Science 11 (2):118-124.
  9.  20
    A double stimulation test of ideomotor theory with implications for selective attention.Anthony G. Greenwald - 1970 - Journal of Experimental Psychology 84 (3):392.
  10.  46
    New look 3: Unconscious cognition reclaimed.Anthony G. Greenwald - 1992 - American Psychologist 47:766-79.
  11.  9
    On doing two things at once: II. Elimination of the psychological refractory period effect.Anthony G. Greenwald & Harvey G. Shulman - 1973 - Journal of Experimental Psychology 101 (1):70.
  12.  37
    Priming of semantic classifications by novel subliminal prime words☆.Karl Christoph Klauer, Andreas B. Eder, Anthony G. Greenwald & Richard L. Abrams - 2007 - Consciousness and Cognition 16 (1):63-83.
    Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task and a gender-classification task . In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, (...)
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  13.  46
    Unconscious processing of dichoptically masked words.Anthony G. Greenwald, M. R. Klinger & T. J. Liu - 1989 - Memory and Cognition 17:35-47.
  14.  22
    On doing two things at once: Time sharing as a function of ideomotor compatibility.Anthony G. Greenwald - 1972 - Journal of Experimental Psychology 94 (1):52.
  15.  21
    A choice reaction time test of ideomotor theory.Anthony G. Greenwald - 1970 - Journal of Experimental Psychology 86 (1):20.
  16.  28
    Twenty years of cognitive dissonance: Case study of the evolution of a theory.Anthony G. Greenwald & David L. Ronis - 1978 - Psychological Review 85 (1):53-57.
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  17.  93
    Double blind tests of subliminal self-help audiotapes.Anthony G. Greenwald, E. Spangenberg, A. R. Pratkanis & J. Eskenazi - 1991 - Psychological Science.
  18.  67
    Using the Implicit Association Test to investigate attitude-behaviour consistency for stigmatised behaviour.Jane E. Swanson, E. Swanson & Anthony G. Greenwald - 2001 - Cognition and Emotion 15 (2):207-230.
    To consciously bolster behaviour that is disapproved by others (i.e., stigmatised behaviour) people may hold and report a favourable attitude toward the behaviour. However, achieving such bolstering outside awareness may be more difficult. Explicit attitudes were measured with self-report measures, and the Implicit Association Test was used to assess implicit attitudes toward behaviour held by stigmatised actors (smokers) and nonstigmatised actors (vegetarians and omnivores). Smokers' showed greater attitude-behaviour consistency in their explicit attitudes toward smoking that in their implicit attitudes. By (...)
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  19. Predictive validity of the implicit association test in studies of brands, consumer attitudes, and behavior.D. Maison, Anthony G. Greenwald & R. H. Bruin - 2004 - Journal of Consumer Psychology 14:405-415.
    Three studies investigated implicit brand attitudes and their relation to explicit attitudes, prod- uct usage, and product differentiation. Implicit attitudes were measured using the Implicit As- sociation Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differ- ences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT-measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald’s and Milk Bar) showed implicit attitudi- nal preference for their (...)
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  20.  19
    Why so little faith? A reply to Blanton and Jaccard's (2006) skeptical view of testing pure multiplicative theories.Anthony G. Greenwald, Laurie A. Rudman, Brian A. Nosek & Vivian Zayas - 2006 - Psychological Review 113 (1):170-180.
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  21. Do subliminal stimuli enter the mind unnoticed? Tests with a new method.Anthony G. Greenwald & Sean Draine - 1997 - In Jonathan D. Cohen & Jonathan W. Schooler (eds.), Scientific Approaches to Consciousness. Lawrence Erlbaum. pp. 83--108.
  22.  25
    How Shall the Self be Conceived? 1.Anthony R. Pratkanis & Anthony G. Greenwald - 1985 - Journal for the Theory of Social Behaviour 15 (3):311-329.
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  23.  35
    Evidence of both perceptual filtering and response suppression for rejected messages in selective attention.Anthony G. Greenwald - 1972 - Journal of Experimental Psychology 94 (1):58.
  24.  17
    What cognitive representations underlie social attitudes?Anthony G. Greenwald - 1990 - Bulletin of the Psychonomic Society 28 (3):254-260.
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  25. Recent perspectives on unconscious processing: Still no marketing applications.A. R. Pratkanis & Anthony G. Greenwald - 1988 - Psychology and Marketing 5:337-53.
     
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  26.  86
    Modeling unconscious gender bias in fame judgments.Sean C. Draine, Anthony G. Greenwald & Mahzarin R. Banaji - 1995 - Consciousness and Cognition 5 (1-2):221-225.
    In the preceding article, Buchner and Wippich used a guessing-corrected, multinomial process-dissociation analysis to test whether a gender bias in fame judgments reported by Banaji and Greenwald was unconscious. In their two experiments, Buchner and Wippich found no evidence for unconscious mediation of this gender bias. Their conclusion can be questioned by noting that the gender difference in familiarity of previously seen names that Buchner and Wippich modeled was different from the gender difference in criterion for fame judgments reported by (...)
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  27.  38
    Observational learning: A technique for elucidating s-r mediation processes.Anthony G. Greenwald & Stuart M. Albert - 1968 - Journal of Experimental Psychology 76 (2p1):273.
  28.  13
    On the use of "theory" and the usefulness of theory.Anthony G. Greenwald & Anthony R. Pratkanis - 1988 - Psychological Review 95 (4):575-579.
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  29.  30
    Selective attention as a function of signal rate.Anthony G. Greenwald - 1970 - Journal of Experimental Psychology 86 (1):48.
  30.  77
    There Is Nothing So Theoretical.Anthony G. Greenwald - unknown
    This article documents two facts that are provocative in juxtaposition. First: There is multidecade durability of theory controversies in psychology, demonstrated here in the subdisciplines of cognitive and social psychology. Second: There is a much greater frequency of Nobel science awards for contributions to method than for contributions to theory, shown here in an analysis of the last two decades of Nobel awards in physics, chemistry, and medicine. The available documentation of Nobel awards reveals two forms of method–theory synergy: (a) (...)
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  31.  12
    Why so little faith? A reply to Blanton and Jaccard's (2006) skeptical view of testing pure multiplicative theories: Postcript.Anthony G. Greenwald, Laurie A. Rudman, Brian A. Nosek & Vivian Zayas - 2006 - Psychological Review 113 (1):180-180.
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  32. Measurement error in subliminal perception experiments: Simulation analyses of two regression methods.K. Klauer & Anthony G. Greenwald - 2000 - Journal of Experimental Psychology 26:1506-1508.
     
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  33. A G McKoon, Gail, 500 Merikle, Philip M., 525 Andrade, Jackie, 562 Goshen-Gottstein, Yonatan, Mori, Monica, 91 117 Graf, Peter, 91 B P. [REVIEW]Anthony G. Greenwald, Bernard J. Baars, John R. Pani, Mahzarin R. Banaji, J. Passchier, William P. Banks, Elizabeth Ligon Bjork, A. E. Bonebakker, Timothy L. Hubbard & Roger Ratcliff - 1996 - Consciousness and Cognition 5:606.