This article proposes that the urgent task for feminist sociology is to recuperate those lost or residual `body matters' which lurk, unattended to, on the sidelines of the social. Feminist sociology must carefully negotiate the complex space between sociality and corporeality. The new feminist philosophies of the body tend sometimes to grate against this project by valorizing the body but de-valorizing gender. The new sociology of the body is recuperating the body within sociology, but pays insufficient attention to the ways (...) in which gendered bodies have always enjoyed varying degrees of absence or presence in the sociological imaginary - in the guise of `female corporeality' and `male embodiment'. By revisiting the classical texts of sociology, such as those of Durkheim, Weber and particularly Simmel, I explore the textual strategies whereby `the body' and `the social' were dissociated in the first place and how, simultaneously, woman is saturated with, while man is divested of, corporeality and she is divested while he is invested with sociality. The absent women in sociology were the women in the body excluded from the social. It is male bodies which animate the social - they appear for a fleeting moment, only to disappear immediately, in the space between `corporeality' and `sociality'. Thus, it is not simply a case of recuperating bodies into the social, but of excavating the gendered subtexts whereby gendered bodies were differently inscribed into and out of the social in the first place. The crucial point here is not the more familiar story of her saturation with corporeality but the less familiar one of what happened to his body - how, that is, did male sociologists effect the disappearance of their own bodies in the textual strategies of sociology? (shrink)

In feminist analyses of HIV/aids and heterosexuality it is often suggested that the constitution of sexual difference and gender concerns the specific image of heterosexual women's bodies. Such understandings of power and embodiment are especially at play in analyses of safer-(hetero)sex advertisements where the object of the condom is considered to represent a diseased female body. But while the object of the condom in AIDS heterosexual culture is generally understood to concern a female `other' and in addition a disappearing male (...) body, in this article I call into question this understanding of the condom. Specifically, through an analysis of AIDS research findings on safer heterosex practise, I suggest that the object of the condom concerns not sexed female bodies but a heterosexual masculine self-identity. (shrink)

Although Japan had its own distinctive ‘pre-history’ of cultural studies, which produced some excellent research on popular culture, which can be traced back to the 1920s, the current state of cultural studies has been criticized by conventional mainstream academics; whereas the younger generation has been attracted by cultural studies as a new academic trend. An important new development in cultural studies in Japan is Cultural Typhoon. This new movement seeks to avoid institutionalization and create an alternative academic public sphere alongside (...) broadened cultural practices, social activities and political interventions. Cultural studies in Japan can be seen as a part of a new diversity in cultural studies, which has some potentialities to move beyond the academy and open new dialogical spaces for communication and cultural intervention. (shrink)

Recent years have seen a considerable resurgence in the popularity of tattooing and piercing, a development that some have dismissed as a fashionable trend. Others have argued that the relative permanence of such forms of body modification militates against their full absorption into the fashion system. Drawing on interviews with a variety of body modifiers, the article examines this debate, and notes that certain tattooees and piercees appear, in some respects, to regard their tattoos and piercings as decorative accessories. At (...) the same time, however, such corporeal artifacts are approached and experienced as distinct from other, more free-floating products in the `supermarket of style'. Whether or not their meaning is fixed in these terms, tattoos and piercings are employed by some as a form of anti-fashion and as a way of fixing or anchoring the reflexively constructed self. In this sense they share both affinities and differences with other forms of contemporary body project. (shrink)

Since Prozac emerged on the market at the end of 1987, there has been a dramatic increase in antidepressant use and in its discussion by popular media. Yet there has been little analysis of the gendered character of this phenomenon despite feminist traditions scrutinizing the medical control of women’s bodies. The authors begin to fill this gap through a detailed content analysis of the 83 major articles on Prozac and its “chemical cousins” appearing in large-circulation periodicals in Prozac’s first 12 (...) years. They find that popular talk about Prozac and its competing brands is largely degendered, presented as manifestly gender neutral, yet replete with latent gendered messages. These are about women with neurochemical imbalances but also about the need to discipline elite female bodies, to enhance their productivity and flexibility. This new form of female “fitness” mirrors demands of the New Economy and indicates how psychiatric discourse contributes to the historically specific shaping of gendered bodies. (shrink)

This article examines fashion models as gender myths and cultural iconsthrough a cultural history of modelling. It reveals the construction of models’ personas by the successive addition of meaningful signs:physique, manner, attitude, nationality, class, race, salary, chameleonism, slenderness and so on. On the basis of empirical material on models’ experiences gathered from interviews, secondary oral sources and autobiographical material, the author approaches models’ bodies, identities and public personas as artefacts performed through the reiteration of collectively defined gender standards and practices. (...) This approach overcomes the contrast cast in fashion discourse between visibility/invisibility, private/public, real/unreal while disclosing the hegemonic beauty standards as fiction. (shrink)

This article addresses keep-fit culture not as a collection of commercial images or as the product of broader cultural values, but as a set of situated body practices, that is practices taking place within specific institutions where these images and values are reinterpreted in locally prescribed ways and, to some extent, filtered. Relying on fieldwork, fitness gyms are revealed to be experienced as places with their own rules, pleasures and identity games. The ideal of the fit body is shown to (...) be filtered from its wider, typically gender- and class-specific charges, transformed into a pure instrument of training, a machine which does not bear resemblance to the organic body of the changing rooms, an objectified utility which is beyond any social role specification. Social roles and their body requirements are both important for individual clients' structural chances to join the gym and locally neutralized or reduced to tension-release mechanisms. Similarly, the cultural ideals of a fit and toned body contribute to the legitimation of the gym; yet the actual capacity to train is less the result of the direct grip of culture, than the outcome of clients' adjustment to playing a particular game of involvement with and detachment from the mechanistic and abstract exercise body. Body definitions are not simply imposed on clients, but continuously negotiated and transformed. (shrink)

This article explores the enterprising act of socially constructing fatness, or overweight and obesity, as an individual and collective problem. We argue that this process is complex and hence draw liberally on and extend an eclectic range of scholarship (e.g. the sociology of the body, moral panic theory, critical weight studies) when presenting a typology of obesity epidemic entrepreneurs, that is, those who actively make fatness into a correctable health problem. Using a variety of data, we consider six main ideal (...) typical entrepreneurs: creators, amplifiers/moralizers, legitimators, supporters, enforcers/administrators and the entrepreneurial self. We conclude with a critique of obesity epidemic entrepreneurship and underscore the broader salience of our work for the sociology of the body/embodiment. The relevance of social studies of the body for the obesity debate and critical weight studies is also highlighted. (shrink)

In this ethnography of Full Contact, a San Francisco Bay Area boxing gym, I use Bourdieu’s theory of practice to illustrate how ‘rules of the game’ shape people’s perceptions, interactions and positions (capital). First, I show how the unwritten, unspoken rules of boxing as a field (its doxa) impact readings of bodies and bodily capital, readings that then have an impact on micro-level interactions and hierarchies at Full Contact. Second, I show the micro-level consequences of hysteresis – delays in the (...) realignment of habitus and field that result from change at the field level – on social interactions and hierarchies. Gender is at the core of my analysis, for it is both a fundamental part of my and others’ habitus, and a symbolic trait of significance in the hypermasculine doxa of boxing as a field. (shrink)

Using qualitative data, this article makes a substantive and formal contribution to the growing academic literature on bodybuilding and the sociology of the body. Placing a question mark against existing knowledge claims, it argues theories ascribing bodybuilding to antecedent predispositions are not sufficient when accounting for the ongoing variable project of creating `the perfect body'. It is asserted that physique bodybuilding (as opposed to weight-training) in the late 1990s could be independent of the `masculinist imagery' of `the muscular body' alongside (...) feelings of gender and personal insecurity, but is increasingly dependent upon an acquired `ethnophysiological' appreciation of `excessive' muscularity. This phenomenological argument, which asserts the agency of bodies in social processes, focuses upon male participants' spatially and temporally contingent heterogeneous body-projects. (shrink)

This article aims to respond to recent calls for more material accounts of cosmopolitanism by considering the way the cosmopolitan sensibilities of flexibility, adaptability, tolerance and openness to difference are literally embodied by a specific group of mobile subjects. Drawing on a study of round-the-world travellers and the 'body stories' they publish in their online travelogues, this article explores the various ways travellers embody cosmopolitanism through the concept of 'fit'. Fit refers both to the physical condition required for long-haul travel (...) and to the ability to blend in and adapt to a variety of geographical and cultural environments. By focusing on the way cosmopolitanism is literally embodied, the empirical account offered here draws attention to the notion that cosmopolitanism is not just an abstract, materially iterated orientation to the world as a whole. (shrink)

Cet article examine le régime sexuel du sport en se fondant sur des recherches récentes portant sur les hommes et les masculinités. Malgré le caractère tenace des liens entre les hommes, les masculinités et le sport, nous croyons que le sport constitue un contexte idéal pour « étudier par le haut », comme le propose Connell (1990), l'ordre hiérarchique de genre. Cinq secteurs de recherche sont abordés : les organisations sportives, les corps et le modèle de « puissance et performance (...) » du sport, la violence, les médias, et les défis et transgressions. Nous concluons en présentant diverses avenues de recherche pour « étudier par le haut » l'ordre hiérarchique de genre en sport, i.e. comment les hommes qui sont relativement privilégiés devraient utiliser leur position sociale pour examiner les inégalités de genre et promouvoir l'équité en sport. (shrink)

Historically, male sexual fitness was framed by a patriarchal politics of life centred on regeneration, population and nation. In the later 20th century, as successful ageing became promoted by the lifestyle practices of an idealized healthy and active senior citizenry, traditional gerontocratic power over the sexual risks of youth gave way to a medical sexology concerned with sexual functionality across the lifecourse; in particular, erectility. Recently, erectile dysfunction has expanded to become a population-wide health problem with increasingly refined diagnoses based (...) on `phases', `early warning signs' and preventative regimes, especially as Viagra has become so widely available. This article explores a new bodily configuration in the making; arising, on the one hand, from the pharmacological and scientific technologization of male sexuality, and, on the other, from a contemporary politics of life that both contests the late-life ageism of the past and fosters a mid-life ageism in the present. (shrink)

New pharmacological therapies, often dubbed `lifestyle drugs', demonstrate the enactment of yet another interface between technologies and bodies that promises a re-fashioning of the body with transformative, life-enhancing results. This article analyzes the emergence of one lifestyle drug, Viagra, from a technoscience studies perspective, conceptualizing Viagra as a new medical technology of the body. Through an analysis of promotional materials for Viagra, we argue that this pharmaceutical device performs ideological work through its discursive scripts that serves to reinforce and augment (...) dominant cultural narratives in relation to material bodies, particularly those of hegemonic masculinity and male (and female) sexuality. We conclude that Viagra carries the potential to reify and reinforce these dominant and hegemonic narratives, while at the same time, through ensuring an open market for heterogeneous users, it provides spaces for alternatives to these normative ideals and assumptions. (shrink)

School-based sexuality education is a type of sexology directed at specific bodies: `unfinished' adolescent bodies in the process of becoming sexual bodies. This article explores notions of the adolescent `unfinished' body in the context of HIV/aids education for young people. Drawing on empirical research carried out in Australian secondary schools, we look at the concepts of the project of the self and reflexivity as they are articulated by young people in their evaluation of HIV/aids education. The open character of self (...) identity and the reflexively monitored nature of the body were emphasized by the young people in their attempted construction of intimacy and sexuality. The discourses of openness and trust and the reliance on both `expert' and `experiential' knowledges were evident in the ways in which they dealt with the risk of HIV/aids. The article concludes with a discussion of the implications of these data for the theorizing of risk and reflexivity. (shrink)

New physiological and pharmacological research points to the possibility of a pill that produces the complete physiological effects of exercise. Is replacement of exercise with a pill a good idea? And if so, under what circumstances? To explore answers, I have examined three approaches to the understanding exercise. From a dualist point of view, exercise is explained mechanistically in terms of physiological cause and effect relationships. From this perspective, and in particular for reluctant exercisers, there seems to be no strong (...) argument against the use of a pill. From a phenomenological point of view, exercise is understood from a first person perspective focusing on experiential qualities. It is argued that a pill can never replace the embodied, experiential values of exercising and their potential ethical significance. In other words, the use of a pill is rejected. From a critical social constructivist point of view, exercise is understood as an expression of sociocultural values. Exercise can be a source of both bodily alienation and embodied self-realization and meaning. It is argued that in settings of alienating exercise malpractice, an exercise pill can be a temporary lesser evil approach. It is pointed out, however, that the long-term solution to malpractice is not a pill but a change of practice. In a final section, the possibility of the exercise pill is contextualized in the larger, bio-ethical debate on human enhancement. (shrink)

A key goal in the Olympic value system of Olympism is the all-round cultivation of the individual. According to its so-called ?fundamental principles?, Olympism is a ?philosophy of life? with ideals of ?exalting and combining in a balanced whole the qualities of body, will, and mind? and creating ?a way of life based on the joy of effort?. These goals are to be reached by blending sport with culture and education. Olympism is often criticised for idealism and lack of impact (...) in real life. At the same time Olympic ideals are intuitively appealing and have rhetorical force. The Olympic athlete stands at the very centre of the ideology. This paper examines the possibility of critical examination of Olympic ideals in terms of three different understandings of the athlete. A dualist understanding sees the athlete as divided between body and mind and with the body as a means towards the cultivation of the mind. Within this understanding Olympic ideals make little sense. A phenomenological approach attempts to overcome a dualist scheme with an understanding of the athlete as ?embodied intentionality?. This seems fertile in an examination of Olympic ideals but can be criticised for lack of contextual sensitivity. A third perspective points towards the athlete as a social construction who can be fully understood only by examining the more extensive socio-cultural context of which the athlete is a part. The contextual understanding adds critical force to Olympic analyses but seems to lack conceptual tools to examine the vision of athletes as responsible moral agents. In conclusion the complementary functions of the three perspectives are emphasised for a proper study of Olympic ideals. (shrink)

This article focuses on the philosophy underpinning the non-mainstream body modification practices of `Modern Primitives'. This subculture seeks inspiration in the body modification techniques and bodily rituals of so-called `primitive societies'. Establishing their prioritization of body, sexuality, community and spirituality as analytical links, the author shows that these self-perceived radical opponents of Western modernity nonetheless remain captured in its foundational discursive assumptions. The author argues that the movement's enthusiastic turn towards `primitivism' represents a particular identity strategy within the late modern (...) condition. Drawing on colonial discourse analysis, the author argues that the primitivist discourse originated as an ideology within colonialism and has informed the construction of the Western self-image. Modern Primitives' notion of `primitivism' is seen as a postcolonial legacy of this tradition of `othering', which inevitably reproduces stereotypes of racialized people. (shrink)

This article addresses the cultural commodification of the dress sign of the sacred body from contexts of `God' to its recontextualization within contexts of consumer capitalism or `Mammon'. The concept of religious dress `commodification' is employed heuristically to help make sociological sense of the seepage of dress sacra from religious contexts of origin to secular contexts of use. While other readings of the late modern career of the religious dress `text' are indeed possible, the suggestion here is that it can (...) be seen to float freely between the religious and secular domains and thus belongs to both as signage adding `religious' value to the material body for whatever purposes ñ commercial, erotic, ludic among others. (shrink)

A general dearth of theoretical engagements with the embodied, historical, and especially the religious dimensions of disablement pervades the social sciences. Paradoxically, the religious heritage of the West is commonly identified as the implicit catalyst of many disabling attitudinal barriers impinging on impaired bodies. Addressing this inconsistency, this article extends dominant disability conceptualizations through combining embodiment theories and humanities perspectives. Ultimately the article seeks to demonstrate how interdisciplinary investigation can produce fresh insights into the relationships between attitudes towards physical impairment (...) and Christianized forms of Western sociality. First, the radicalization of the definition of disability in the field of disability studies is briefly discussed. Second, aspects of the sociology of the body are examined in order to illustrate how the concepts of ‘effervescent’ and ‘emergent’ embodiment, through highlighting the persistence of the sacred in ‘somatic society’, can assist in the formulation of an analytical framework, suitable for analysing the religio-cultural dimensions of impairment. Finally, the dynamism of Christian attitudes towards physical impairment is illustrated through a survey of historical and contemporaneous theological examples. The confluence of these fields, it is argued, enables the interconnected terrain between impairment, embodiment and the sacred to be mapped. (shrink)

Grounded in the authors’ theoretical and ethnographic work on pregnancy and social life after death, this article explores the ways in which the body is involved in processes of identification. With a focus on the embodied nature of social identity, the article nonetheless problematizes a model of the life course that begins at the moments of birth and ends at death. Instead, it offers a more extended temporal perspective and examines other ways in which identity may be claimed, for example, (...) via material objects and practices which evoke the body as imagined or remembered. By documenting pre-birth and post-mortem identity-making of this kind, it demonstrates how the unborn and the dead may come into social existence. In addition, a cultural privileging of both the body and visuality is shown to shore up the capacity of material objects and practices to shape social identities in a highly selective fashion. The article therefore proposes that models of the life course need to accommodate the meanings of pre-birth and post-mortem materialities and so incorporate a conceptualization of social identity as contested, relational and inevitably incomplete. (shrink)

This article examines the contradictions inherent in blind women’s appearance management. Based on an anthropological analysis of interviews with 40 blind women in Israel, the article argues that while serving as a valuable tool within stigma management, appearance management operates simultaneously as a site of rigorous discipline of the body in an effort to comply with feminine visual norms, and as a vehicle for the expression and reception of sensory pleasure. It argues for the significant role of blind women’s appearance (...) in negotiating normalcy and rejecting the normative, stigmatizing script written for them as disabled-blind-women. By studying the role of appearance in the lives of women who do not rely on sight as a central mode of perception, the article addresses the complicated position of blind women in visual culture and challenges the traditional ocular focus of the study of feminine identity and gender performance. (shrink)

The article raises the issue of ‘the right to be ill’, formulated by Tadeusz Kielanowski, a Polish physician and humanist. According to him, the right to health should be supplemented by the principle which would serve the protection of people with diseases or disabilities. One-sided interpretation of ‘the right to health’ may result in various forms of intolerance and discrimination. This paper presents what dangers Kielanowski recognized and explains why his approach was considered to be a novelty; what the idea (...) of ‘the right to be ill’ is, how the need for it is substantiated. This idea is considered in the context of human rights and it constitutes a starting point for the reflection on social phenomena connected with medicine. Taking into account the changes in medical ethics and culture which have taken place in the recent decades the question has been asked—is it worth talking about the right to be ill these days? Giving positive answers to this question, the spheres and issues that have been presented can be analyzed and assessed from the perspective of the right to be ill. (shrink)

This article proceeds from the assumption that the transition to socialism must take account of individuals as they are, not as they might be. The emphasis on the individual appears to be inconsistent with the marxian basis of socialist thought. Attempts to resolve this inconsistency have led marxists to concentrate on cultural and psychological explanations of people within capitalist society. We criticise these attempts, and argue for a view of the individual in society which recognises personal autonomy yet acknowledges the (...) role of structural forces in social change. Given this model, we then ask if there is any indication of individual changes within contemporary capitalism which promote the transition to socialism. In contrast to the pessimistic interpretations which dominate the literature, we argue that the present psychological and cultural states of individuals within capitalism can engender socialist change. (shrink)

This wide-ranging introduction to the special issue on Automobilities examines various dimensions of the automobile system and car cultures. In its broadest sense we can think of many automobilities - modes of autonomous, self-directed movement. It can be argued that there are many different car cultures and autoscapes which operate around the world, which cannot be seen as making driving a uniform experience of movement in a controlled 'no-place' space. Yet, there clearly is an increasingly globalizing car system, conceptualized as (...) a powerful socio-economic and technological complex which sustains the car as a key object of mass production and mass consumption, which has impacted on spatial organization through roads, city layout, suburban housing and shopping malls and demands new forms of social life, sociability and time-space flexibility. This automobile system currently accounts for some 1.2 million deaths through traffic accidents a year world-wide, with the reversal of the long normalization of this form of 'mass murder,' now seen as a key topic for public health authorities. At the same time while it is potentially possible to subject cars to greater surveillance and systemic control through information technology, this in itself may not automatically lead to a reduction of accidents. In recent years the car has become a complex communicative platform for multi-tasking, a command centre for telephone, television, Internet etc., a place of work and instrumental tasking; but also a place of dwelling and refuge, a comfort zone for emotional decontrol via the sound system. Something which requires a more flexible driving habitus in which the senses are reconfigured and extended through the technology, as driving increasingly depends on the software as we move to intelligent cars and roads. Yet this is also something which generates an expanding set of new risks. The logic is for the driver to become the auto pilot and the automobile to become a sort of datasuit wrap. Yet it is not surprising that this view of the controlled safe car should also summon up its opposite: the car as dangerous and powerful, as a vehicle for excitement and speed. Especially so given that car racing practically originated alongside the birth of the automobile and is now itself a massive global industry whose imagery is central to the marketing of many types of cars. (shrink)

This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in the ads. The validity of these assumptions is first empirically tested with a group of 10 male informants and then those implied meanings are bundled into thematic cores for their qualitative and quantitative description. Findings reveal that these ads still rely on stereotypical constructs and (...) traditional discourses of what it takes to be a man. For example, men are invited to consume grooming products but reminded to do it the men’s way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product. Likewise, by portraying male ad personae in traditional manly activities while emphasizing their toughness and body strength, or their resourcefulness when faced with challenging situations, the ads portray a rather skewed view of contemporary men, which fails to take into account the myriad roles a modern man can play in contemporary societies. (shrink)

: This study investigates the changes in the body image that occurred in the crucial cultural transformations that took place at the outset of Western rational thought in the transition from Archaic age to Classical age Greece. It does so from the delimited perspective that is offered by the group of medical writings known as the Hippocratic Corpus (specifically works on prognostics, dietetics, and surgery) that were contemporary with the early Classical age, but it also suggests parallel changes occurring in (...) other cultural realms. The body images for that period are found to be diverse but yet all colored by the general transition from a ritual and praxis based experience of the world to one tempered by contemplative and dogmatic speculation. General observations are also made upon the use of the "body image" as a means of historical analysis in periods of cultural transformation. (shrink)

Developments in biomedical science continue to transform our understanding of concepts such as health and disease. The creation of this expertise has also had a substantive role in changing the veterinary approach to animal diseases. Traditionally, companion animal veterinarians modelled their practices on developments in the diagnosis and treatment of human patients. As science and technology have realigned the boundaries between normalcy, intra-species variation and pathology in particular domains of expertise such as orthopaedic surgery, these patterns of knowledge translation have (...) changed. Not so long ago, treatments for the rupture of the cruciate ligament in human and canine patients were based on pathoanatomical comparison and designed to reestablish the stability of the joint by the functional restoration of ligament anatomy. Recently, a radically different characterization of the canine injury—with a corresponding alternative intervention—has been proposed within the field of veterinary orthopaedics. It views the normal anatomy of the canine knee as being in some way inherently pathogenic and proposes the surgical creation of an idealized structure as a remedy to dysfunction and disease. The veterinary focus on an ideal of patient performance, rather than a specific pathology, is now influencing how orthopaedists choose to approach analogous human injuries. In this article, I chart the history of canine ‘cruciate disease’ therapies as a means to map some of the epistemic assumptions, interplays of idealized and analogical reasoning and patterns of knowledge translation central to the biomedicalization of the science and practice of orthopaedic surgery. (shrink)

Until recently, cosmetic surgery was associated almost exclusively with women. However, men appear to be altering their appearance in increasing numbers. Both the media and the medical profession have seized upon this phenomenon as just one more example of the growing equality between the sexes, arguing that it is just a matter of time before men are having just as much cosmetic surgery as women. In this article, I take issue with the notion of the `new' sexual equality in the (...) realm of appearance and women and men's involvement in the practice of cosmetic surgery. To this end, representations of the male cosmetic surgery patient in the media and in medical texts will be analyzed. Drawing upon contemporary theories of masculinity, I will show why, contrary to popular belief, we have every reason to expect that cosmetic surgery will remain a predominantly feminine practice. (shrink)