Today, the earth is an interconnected globe humming with electronic transmissions-a chattering planet nestled in the provident silence of space. The ethical question is whether this is contributing to authentic human development and helping individuals and peoples to be true to their transcendent destiny. The new media are powerful tools for education, cultural enrichment, commercial activity, political participation, intercultural dialogue and understanding. They also can serve the cause of religion. Yet the new information technology needs to be informed and (...) guided by solidarity in the service of the common good bridging the digital divide within and among nations. The value-laden message of Western secular culture to people and traditional societies in many cases ill-prepared to evaluate it leads to widespread crisis, for example, in regard to marriage and family life. This technology can be a means for solving human problems, promoting the integral development of persons, creating a world governed by justice, peace, and love. It also can help men and women in their age-old search for self-understanding. Like today's world itself, the world of media, including the Internet, has been brought by Christ, inchoately yet truly, within the boundaries of the kingdom of God and placed in service to the word of salvation. (shrink)

The modern world, described by theorists of various fields as being subject to a continuous secularization process, is increasingly being perceived as the keeper of a mythical fund. The anthropological analysis of modernity invites to a new way of discussing and using myth, ritual, the sacred, religion in order to describe a significant modern experience. This experience typical to the modern man is mediated, and often even created by the mass media. Such an experience would not be perceptible outside (...) the lay context of the modern world, characterized by the presence of a weak transcendence. This favors the development of a mass culture, with various subcultures, as well as various professional cultures, in which a search for authenticity opens a wide space for the cohabitation of traditional religions and the weak forms of experience and manifestation of the sacred. In order to have this discussion I have chosen one of the most representative Romanian authors in the field of mass media anthropology. His analyses persuade us that the mass media is, among others, an instrument of symbolic construction of reality, and plays in the modern society the same part that myth used to play in traditional societies. (shrink)

When governments introduce controversial policies or face a risk of policy failure, officeholders try to avoid blame and justify their decisions by using various legitimation strategies. This paper focuses on the ways in which legitimations are expressed in government social media communication, using the Twitter posts of the British government’s Brexit department as an example. We show how governments may seek legitimacy by appealing to (1) the personal authority of individual policymakers, (2) the collective authority of (political) organisations, (...) (3) the impersonal authority of rules or documents, (4) the goals or effects of government policy, (5) ‘the will of the people’, and (6) time pressure. The results suggest that official legitimations in social media posts tend to rely more on references to authority and shared values rather than presentation of evidence and sound arguments. (shrink)

It has been proposed that the social networking site Facebook is suitable for building communities and strengthening customer relationships, and also many organizations that promote ethical consumption have established online communities there. However, because of the newness of ethical online communities, little is known about the extent to which consumer participation in them produces positive outcomes. The present study aims at exploring such outcomes: first, we identify consumer-perceived benefits from ethical community participation, and second, we explore whether these benefits influence (...) the activity promoted, as well as consumer loyalty toward the ethical Facebook community. The results of an online survey of ethical community participants reveal that informational benefits reinforce consumers’ ethical consumption behavior. Social and entertainment benefits, in turn, have a positive influence on loyalty to the community. The present study further reveals that the consumers’ prior commitment to ethical consumption influences the perceived benefits: the affective commitment to ethical consumption has a positive, and the continuance commitment a negative influence on the benefits. Thus, the more consumers feel they engage in ethical consumption because of an emotional attachment, the higher the perceived benefits from online community participation are. The more consumers perceive that their ethical consumption is driven by lack of choice, the fewer the benefits. Overall, the perceived benefits were at a relatively low level, which is somewhat alarming and highlights the need to manage the communities more efficiently. (shrink)

This edited volume brings together scholars in translation studies and media studies to present the latest research at the intersection of translation and social media communication, wit...

Efforts to contain the spread of the coronavirus emphasize the central role of citizens’ compliance with self-protective behaviors. Understanding the processes underlying the decision to self-protect is, therefore, essential for effective risk communication during the COVID-19 pandemic. In the present study, we investigate the determinants of perceived threat and engagement in self-protective measures in the United Kingdom, Italy, and Austria during the first wave of the pandemic. The type of disease and the type of numerical information regarding the disease (...) were manipulated. Participants’ cognitive and emotional risk assessment as well as self-reported engagement in protective behaviors were measured. Results show that worry was the best predictor of perceived threat in all countries. Moreover, a path analysis revealed that worry and perceived threat serially mediated the effect of type of disease on engagement in self-protective behaviors. The numerical framing manipulation did not significantly impact behavior but had a direct effect on worry and an indirect effect on perceived threat. These results are in line with theoretical accounts that identify emotions as a central determinant for risk perception. Moreover, our findings also suggest that effective risk communication during the COVID-19 pandemic should not stress comparisons to other, well-known viral diseases, as this can ultimately reduce self-protective behaviors. (shrink)

The purpose of the study is to identify how both tourism service provider- and tourist-generated social media communication affect the value co-creation process and how this can affect online customer experience and customer wellbeing. A questionnaire survey was used and 361 valid responses were obtained from Malaysian citizens. The research findings showed that tourism service provider- and tourist- generated social media communication positively influence value co-creation. Similarly, value co-creation positively influences cognitive and affective experiential states and (...) these two states positively influence customer wellbeing. Furthermore, value co-creation partially mediates the relationship between social media communication and online customer experience, whereas, online customer experiences also partially mediate the relationship between value co-creation and customer wellbeing. This study has tried to establish theoretical relationship between some significant variables and the findings would aid both academicians and practitioners in formulating strategies for future. (shrink)

ABSTRACT The objective behind the present article is two-fold. Firstly, departing from the assumption that distance and salience dynamics are key to both functioning and impact of the media, we aim to present a new theoretical perspective on social media discourse understood as both product and process – Media Proximization Approach – and thus shed light on the exploratory potential of Social Media Critical Discourse Studies paradigm. In J. Flowerdew, & J. E. Richardson, Handbook of Critical (...) Discourse Analysis. Routledge) emphasizing both the horizontal and vertical dimensions of digital communication. Secondly, identifying various dimensions of proximization within social media, we will discuss their role in creating a conducive environment for the spread of populist ideologies, and, more generally, changing the communication dynamics between the primary and secondary definers. Data-wise, the article focuses on current social media discursive practices concerning Enoch Powell’s ‘Rivers of Blood’ speech in the context of rising anti-immigration sentiment and Brexit campaign. Two YouTube videos recontextualizing the speech along with the accompanying comments will be discussed here to show how political discourses get remediated in social media where their ‘prosumers’ imbue them with new form, function and emotionality. (shrink)

By drawing on a selection of interviews from the website Engaged Philosophy, this paper highlights the work of philosopher-activists within their classrooms and communities. These philosophers have stepped out of the ivory towers and work directly with media, community and political groups, people in prison; or they encourage their students to engage in activist projects. The variety of approaches presented here shows the many ways philosophically inspired activism can give voice to those who are marginalized, shine a light on (...) injustices, expose the root of social problems, and empower others to seek solutions. This work shows the relevance of philosophy to practical problems and the powerful effects it can have in the world. (shrink)

When governments introduce controversial policies that many citizens disapprove of, officeholders increasingly use discursive legitimation strategies in their public communication to ward off blame. In this paper, we contribute to the study of blame avoidance in government social media communication by exploring how corpus-assisted discourse analysis helps to identify three types of common legitimations: self-defensive appeals to personal authority of policymakers, impersonal authority of rules or documents and goals or effects of policies. We use a specialised corpus (...) of tweets by the Brexit department of the British government which we analyse both qualitatively and quantitatively. We demonstrate how the analysis of lexical bundles that characterise each type of legitimation might provide a new avenue for identifying the presence, characteristics and uses of these legitimations in larger datasets. (shrink)

To what extent is the contemporary world still aware of the risks of excessive technologicalization? Does the warning of the ancient Greeks who announced, through the Promethean and age myth, the danger of detachment from sacredness and the fatality of man's damnation to his own annihilation under the mirage of unbridled exploitation of nature still reach us? Is it still possible to re-evaluate the progress of modern man, in his negative, destructive aspects? Are not we currently witnessing, in the age (...) of digital communication, the distancing of the human being from his own existential-spiritual foundations by assuming a model of machinal Super-man, technical in the operations of the mind but also of affectivity? Perhaps a reconsideration of the ontological and gnoseological position of modern man, anchored in the age of high-tech constructions and digital communications, could be inaugurated starting from the reinterpretation of the mythical-symbolic warnings of ancient meditation. (shrink)

Throughout his philosophical project Michel Serres uses the etymological connections between words to reveal much larger experiential and philosophical links. One such connection is between the words ‘media’ and ‘milieu’. In this paper I show how Serres’ philosophy of communication can be used to think critically about the relationship between media and the environment. The paper provides an introduction to Serres’ mode of thought, focusing on his treatment of communication systems. It explores his articulation of noise, (...) information, and thermodynamics and what this contributes to critical discussions of media ecology. (shrink)

Should media communication be left to the market, or rather (partly) removed from the market? This question is discussed by reconstructing an often-found ‘standard argument’ in the literature on the subject. This standard argument states that some form of market-independent media provision is required since markets will fail to deliver a specific kind of high-quality content conducive to the democratic process. This paper argues that the standard argument is defective in several respects. By doing so, it reevaluates (...) the way we think about the contribution of the media towards democracy and the role that the market is to play in this respect. First, the paper argues that the standard argument's normative premise should not be couched in a welfarist theory but in terms of the capabilities that the media should strive to realise. Second, it sets the normative expectations of the media's contribution towards the public sphere and democracy at too high a level. Third, the standard argument's diagnosis of the market's failure incorrectly assumes that the market can never generate the demand for high-quality content. An alternative, more circumscribed claim about the market's failure is presented, resting on two more contingent types of demand failure. (shrink)

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. (...) This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age. (shrink)

Cross-sector relationship building is an important strategy in corporate social responsibility initiatives, and communicating cross-sector relationships on social media can help raise the visibility of collaborative relationships. A noticeable gap in the literature is how social media enables and constrains the formation patterns of cross-sector connections. To understand how businesses communicate their relationships with government agencies and nonprofits about social issues on social media, we propose a theoretical framework that centers public attention as a critical resource and (...) considers different sectors' interests in the COVID-19 issue. We tested this framework with a nationally representative sample of 1,980 organizations on Twitter. The analysis reveals that the increase in public attention to the COVID-19 issue was accompanied by a greater likelihood of cross-sector ties. Specifically, firms severely affected by COVID-19 were more likely to build ties with government agencies, and the increase in public attention also drove firms to build more ties with nonprofits, especially advocacy nonprofits. Our findings suggest managers of social media communication should observe the volatile public attention and design communicative strategies accordingly. (shrink)

Commodification of religion in the social media public sphere is increasingly intense. This can be seen in the simultaneous election campaign that has justended. Political symbols are politicized and religious leaders have succeeded in shaping public opinion, especially on social media. As a result, social media has become an arena for discourse and rhetoric that no longer considers communication ethics. Using an philosophical approach, the paper examines ethical values on social media based on Surah al-Hujarât. (...) The results of the analysis show that the value of communication ethics in Surah al-Hujarât involve two things: as a producer of news and as a news reader. In Surah al-Hujarât explains that as a communicator in communicating must not demean others, does not contain elements of divideand rule, ghibah, namimah, hoax, and adjusted to the interlocutor. As communicants need to instill critical thoughts and tabayyun towards the truth of the news content. (shrink)

Social media is very useful for establishing warm communication between family, friends, and various society. For those, needed to keep a good communication relationship. This paper examines how communication ethics on social mediafor married couples to prevent family disharmony. Uses literature studies, this paper analyzes primary sources, namely positive law, interpretation, hadith, and references related to social media. Then it is also added with secondary data from magazines, newspapers, documentation from the local religious court. The (...) results of the study indicate that there are seven communication ethics through social media: taking benefits and leaving losses, meaning that social media has benefits if used wisely; practice fair time management; be open with your partner; selecting friends wisely; say the corresponding statement in posts and comments; keep the couple’s disgrace and not indulge themselves on social media; and look after self-esteem. (shrink)

PurposeThe purpose of this paper is to look at some of the issues surrounding access to and the use of new media technologies by Indigenous people in Australia and question why this is an area of study that receives a marginal focus in academic work.Design/methodology/approachDrawing on previous literature in the area of information and communications technology (ICT) adoption and social exclusion, this paper combines the methodological frameworks adopted by hegemony research and more general studies of new media.FindingsThe paper (...) discusses the impacts of new media use by Indigenous communities, within the framework of discussions about a “global Digital Age”. The paper also briefly looks at the social implications of new media adoption.Originality/valueIt questions the assumption that adoption and use of new media is for the “good” or “benefit” of all. It will be of value to researchers of ICT adoption by Indigenous communities. (shrink)

We live in a world which is more connected than ever before. We can now send messages to a friend or colleague with a touch of a button, can learn about other’s interests before we even meet them, and now leave a digital trail behind us—whether we intend to or not. One question which, in proportion to its importance, has been asked quite infrequently since the dawn of the Internet era involves exactly how meaningful all of these connections are. To (...) what extent can we love another if we only communicate via social technology? What value does visiting a friend have which e-mailing him or texting him does not? “Social Media, Love, and the Look of the Other” attempts to answer these questions by applying the framework of social communication established by Jean-Paul Sartre to the realm of social media. Sartre writes that in all communications with the other, we face the look of the other—or our own perception of how the other judges us. The direction in which the look points determines, to a large degree, the character of any interaction with others. How does social media affect the nature of this look? Particularly, this inquiry seeks to discover the nature of the object to which this look points—and what implications, in cases where the look is not directed at ourselves, this has on our ability to develop and share concern for others. (shrink)

Media; It is a concept that encompasses all mass media. The most important task; the principle of impartiality and meeting the needs of the public for freedom of information. The media has facilitated the awareness, education, orientation and dissemination of all kinds of information in all fields. Today's media affects people's needs and desires positively or negatively. Media is like a double-edged sword. It has both positive and negative aspects. Human beings needed to know and (...) understand each other after they settled down. For this reason, people have tried to communicate with each other in various ways. As time passed, the means of communication used in society developed and written communication was changed from verbal communication. Before Islam, Arabs were in contact with the societies living around them. Arab tribes communicated among themselves through various means such as poetry, eulogy, oratory, setting mountain tops on fire, and homing pigeons. Since Arabia has been on two important trade routes for a long time, they made international communication through trade. The most important methods applied for communication in the period of ignorance; poetry, ode, oratory, club, fair etc. they used to eat. The Prophet started his first invitation by communicating with people in the first years of his prophethood. He held personal meetings with various tribesmen who came to Mecca during certain seasons. During the Meccan period, With the first revelation to the Prophet, he began to invite all humanity to Islam in the person of the Meccan society. The Prophet tried to convey his messages to the Meccan society by specifying the characteristics and purposes of his invitation. The notables of the Makkan polytheists did not take him seriously, The notables of the Makkan polytheists did not take him seriously, they mocked him and described him as a magician, poet, soothsayer, magician, separator, madman and demonized. Despite all these slanders, The Prophet continued to announce his message by communicating with everyone at all times and places. After the Prophet's migration from Mecca to Medina, communication and communication areas with the people in Medina became easier. The Prophet communicated with the kings and rulers of neighboring countries by sending letters to invite them to Islam. She also sent a letter to the Jews living in Medina, inviting them to abide by the agreements and promises they made. He strengthened communication with the Arab delegations who came to Medina to become Muslims and the delegations sent to meet with the Arab tribes. The Prophet communicated with the polytheists during the peace process with the Treaty of Hudaybiyah. On the one hand, the Tabuk Campaign to the Byzantine border to secure the borders of the Muslims in Medina became a means of communication for both the border and surrounding tribes. The Prophet's explanation, interpretation and hadiths of the Qur'an from the beginning of his prophethood have been the greatest media power for Muslims. The Prophet used various communication methods in his communication with people. While communicating with them, he took into account the characteristics of people and society. He tried to communicate with people at every opportunity. (shrink)

Phenomenology, Sociology, Hermeneutics and Psychoanalysis have accumulated different methods and knowledge on the imaginary. Nevertheless, the crucial connection between the social imagining and communication has not always been truly examined. In this article, we take the imaginary (seen as a symbolic thought of images) and communication (seen as a process of symbolic reproduction) as correlated notions, and work upon a communicational matrix of the imaginary. We emphasize three key elements of the imaginary: by pointing to the verbal-iconic, technical (...) and mediatized dimensions we will be paying special attention to the media imaginary and the effects of its commemorative logic to the propagation of public imaginaries. (shrink)

Social media have become a standard in contemporary communication. That is especially true for business which jumped at the opportunity to con­nect with current and prospective customers allowing them to integrate with their favourite brands and products even further. This trend, however, seems to be absent in the public domain. Local authorities notice social media but attempt to use it in a one-to-many format, which is incompatible with the interactive nature of the new medium. Cities can strongly (...) benefit from an active presence in the social sphere as it opens new paths to co-governance and better communication. (shrink)

In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" (...) crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi's theories on scientific communication in the media are a valuable contribution to the current debate on this subject. (shrink)

This article investigates how communities experiencing poverty can exercise their deliberative agency in a media-saturated society. While empirical research on deliberative democracy tends to focus on the role of mini-publics in giving low-income households the opportunity in small-scale, carefully designed forums to characterise, justify, and reflect on their views, such conception of deliberative agency gets lost in the picture once deliberative theory begins thinking in systemic terms. This article proposes a remedy to this theoretical and analytical gap by characterising (...) the hypermediated character of the deliberative system and identifying possibilities for communities experiencing poverty to maximise the affordances of digital media for them to make an appearance in the public sphere, speak in their own voice, and carry the embodied and storied character of their arguments. I present two illustrative cases drawing on the experiences of families with low income directly affected by the bloody war on drugs in the Philippines who utilise photojournalism and online music streaming to break in the public sphere and engage in systemic deliberations about the drug war. These examples demonstrate how communities experiencing poverty express their deliberative agency amidst fear, trauma and deprivation and democratise a media-saturated deliberative system under an increasingly authoritarian regime. Overall, this article hopes to strengthen the link between normative media studies and democratic theory and offering possibilities for reforming the public sphere that recognises the poor’s deliberative agency. (shrink)

Digital media technology, when deployed in ways that cultivate shared learning communities in which students and teachers are empowered to participate as partners in conjoint educational practices, can transform the way we teach and learn philosophy. This essay offers a model for how to put blogging and podcasting in the service of a cooperative approach to education that empowers students to take ownership of their education and enables teachers to cultivate in themselves and their students the excellences of dialogue. (...) The essay is organized around a compelling story of how the students in an Ancient Greek Philosophy course responded to an anonymous, belligerent commenter on the blog from outside of the class. The incident brings the pedagogy of cooperative education into sharp relief. (shrink)

The emergence of a `new' discourse on science in connection with events to do with the environment, food safety or public health has caused questions to be raised concerning the suitability of the triangular communication model generally applied to scientific popularization, i.e. in which there is an `intermediary' discourse plying between science and the general public. This `traditional' discourse would appear, then, to co-exist alongside the new discourse. The pragmatic functions of these two separate discourses on science are compared (...) here by looking at the linguistic and discursive variations which characterize their communicative and cognitive dimensions. In the new discourse on science, which has come to light over the past few years, the strict task of `popularizing' appears to have been dropped in favour of explaining the social stakes of the issues in question: thus the typically didactic and scientific nature of the cognitivo-discursive category, explanation can be seen to make way for a different type of explanation, which uses an interdiscursive memory bank built upon the productions of the mass media destined for the general public. (shrink)

The human history relates to the history of communication, which has also been a co-driver of human development. Communication integrates the knowledge, organization and power of a society.Today, there is an increasing debate over the importance of politicians' mutual communication, communication with voters and the media, the role of public relations in politics, and communication with the civil society. Thus, political communication and the creative use of the media remain the essential component (...) of any individual involved in politics or even of a political group.In this study, political communication in North Macedonia is presented in the context of political efforts into the integration process in European Union (EU), by observing all the stages within the process so far. From the content and the issues addressed, it is clear that policymakers face the challenges of communication (as is the case in many countries aspiring the European integration).In this paper, the premises of genuinely political communication strategy are analyzed separately, assessing them in the context of the political communication theory. It will be shown that successful communication is an important tool for convincing citizens that EU provides a better quality of life and work. (shrink)

What is the role of communication technology and media in making American society more adaptive, equitable, and democratic? Analyzing the field of communication against an in-depth picture of American society, this provocative, wide-ranging text explores how communication enterprises are intrinsically linked to the establishment and maintenance of social power. Throughout the book, changes in communication capabilities are related to changes in wealth and income distribution, the structures of economic organizations, work and the professions, minorities, law (...) and government, urbanization, popular culture, and globalization. In an engaging narrative the author presents empirical evidence that suggests that popular beliefs about the democratic role of media and communications often are misguided. While we are in an information age, it is not an information revolution that can liberate society. Emphasizing new technologies and media in contemporary American society, Rossides shows how most forms of social communication throughout history—language, gestures, clothing, buildings and spaces, ships and railroads—have sustained social power. (shrink)

Le Canada a engendré deux tendances opposées dans la pratique et l'étude de la communication. D'une part, la pensée structuraliste et déterministe de Marshall Mc Luhan à Toronto pour qui la technique est une forme organisationnelle de la communication entre les hommes. D'autre part, la communication sociale, véritable laboratoire des médias, qui naquit pendant la Révolution tranquille des années 1960 et s'articula autour du Vidéographe de Montréal.Canada has spawned two opposing trends in the practice and study of (...) communication. On the one hand, the structuralist thought and deterministic Marshall McLuhan in Toronto that the technique is an organizational form of communication between people. On the other hand, social communication, real media lab, who was born during the Quiet Revolution of the 1960s and revolved around Videographer Montreal. (shrink)

It is obvious that technology is rapidly changing the world around us. Nowhere is that change more evident than in the revolution occurring for those with physical and mental limitations-their portrayal in the media, their use of the media to achieve group aims and their use of the new on-line media to communicate with others who have limitations and the non-disabled world. In a very real way the growing sense of community among those with disabilities has been (...) linked to the media. (shrink)

Open peer commentary on the article “Do the Media Fail to Represent Reality? A Constructivist and Second-order Critique of the Research on Environmental Media Coverage and Its Normative Implications” by Julia Völker & Armin Scholl. Upshot: The present commentary is not intended as a criticism of the arguments presented in Julia Völker and Armin Scholl’s target article. I very much agree with these arguments. I only wish to draw attention to the fact that Völker and Scholl are not (...) writing about global warming or climate change; their article suggests that communication and media studies are in a state of crisis. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:"New" Media, Art, and Intercultural CommunicationBart Vandenabeele (bio)It is fairly common — but perhaps not altogether innocent — to avoid addressing new media and intercultural aspects of communication in one and the same essay. Here, however, both issues are treated together. I shall investigate, in a perhaps somewhat unusual way, the phenomenon of "new" artistic media and some related issues such as virtual reality, computer (...) and telecommunications technology, and cyberspace. I offer some philosophical remarks, especially of an epistemological kind, that are important to every debate in which terms like multimedia art, "new" media art, and screen based art occur. I argue that the novelty of some changes in the use of artistic media tends to be overemphasized and dramatized. Furthermore, I shall point to the lack of interest in intercultural aspects of artistic communication and to the relevance an intercultural orientation can have for reflection on the phenomenon of so-called "new" media in art.1It has often been claimed that art is the best possible window into another community. Art would be a universal language and contact with works of art supposedly offers the best direct or immediate internal access to another community. This is purported to be a kind of access that cannot possibly be matched by knowledge about the geography, religion, and history. Even John Dewey believes that "au fond, the aesthetic quality is the same for Greeks, Chinese, Americans."2 This idea is surprisingly reminiscent of Clive Bell's "discovery" of Significant Form in so-called primitive art.3 Dewey says thatbarriers are dissolved, limiting prejudices melt away, when we enter into the spirit of Negro or Polynesian art. This insensible melting is far more efficacious than the change effected by reasoning, because it enters directly into attitude."4To this contention one could object in the following way. Immediate contact with for example, Congolese Nkisi nkondi fetish statues (in the museum of [End Page 1] African Art and History in Tervuren), which are bristling with nails are quite shocking to Europeans — such as Joseph Conrad in the Congo.5 Only by acquaintance with facts that are external to the artwork can one get real access to and understanding of them. One has to know that the nails are meant to seal dispute resolutions and that the statues "were considered so powerful that they were sometimes kept outside the village."6 Only when I know this, will my first perception be seriously altered. It is an objection that is often made against the privilege enjoyed by the immediate contact with the senses: knowledge of the "context" can enhance our appreciation of the art of the foreign community.Both the universalist view and the objection are flawed.7 First of all, we have to ask whether we can make such a sharp distinction between internal and external information and, second, whether it is correct to presuppose a typical proper aesthetics to make artistic communication possible. Is not every form of life already the (not fully definable) outcome of conscious or unconscious influence by other forms of life? What would be the so-called "own" internal aesthetics by which we should judge the famous "Turkish" Iznik tiles that reflect especially the Ottoman rulers' interest in Chinese porcelain, or the "Japanese" aesthetics of Zen Buddhism that is the result of a century-long historical interaction between Japanese culture and the new, foreign religion of Buddhism, which traveled from Japan to India via China and Korea? What would be the "typical" English garden, which was realized on the basis of travel reports from the Far East? And what of the Eastern influence on so-called typical Western painters as Matisse, Whistler, and Degas or composers such as Debussy, Messiaen, Ravel, Rimski-Korsakow and Puccini? What is clear is that it is completely unclear what is "own," "typical," or "authentic." Live communities are never isolated islands developing by themselves. It is as impossible to demarcate strictly the "proper" from the "foreign" as it is to find a universal language that would make artistic communication possible in an absolutely definitive way.Just as it is not necessary to share a language to communicate8 — this holds both for people... (shrink)