The study of threat and fear appeal arguments has given rise to a sizeable literature. Even within a public health context, much is now known about how these arguments work to gain the public’s compliance with health recommendations. Notwithstanding this level of interest in, and examination of, these arguments, there is one aspect of these arguments that still remains unexplored. That aspect concerns the heuristic function of these arguments within our thinking about public health problems. Specifically, it is (...) argued that threat and fear appeal arguments serve as valuable shortcuts in our reasoning, particularly when that reasoning is subject to biases that are likely to diminish the effectiveness of public health messages. To this extent, they are rationally warranted argument forms rather than fallacies, as has been their dominant characterization in logic. (shrink)

Broadly speaking, it seems plausible to say that fear appeals are designed to induce action—to generate persuasive force for addressees to act in order to avoid a fearful outcome (Walton 2000, 1-2, 20, 22, 143; Witte 1994, 113; Witte 1992, 329). Because a fear appeal is a kind of argument about harmful consequences, and because arguments about harmful consequences are commonplace in deliberations, fear appeals are practically inevitable in civic discourse. And, as some scholars have (...) recently confirmed, making fear appeals may be appropriate in civic discourse (Walton 2000, 139; Pfau 2007, 228). The challenge is to explain how they generate persuasive force—how they reasonably pressure addressees to act as the .. (shrink)

Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on (...) all kinds of subjects. Many of these arguments are amusing, once you see the clever tactic used; others are scary. Some of the arguments appear to be quite reasonable, while others are highly suspicious, or even outrageously fraudulent. In addition to the examples taken from logic textbooks, other cases treated come from a variety of sources, including political debates, legal arguments, and arguments from media sources, like magazine articles and television ads. The purpose of this book is to explain how such arguments work as devices of persuasion, and to develop a method for analyzing and evaluating their reasonable and fallacious uses in particular cases. The book shows how such arguments share a common structure, revealing several distinctive forms of argument nested within each other. Based on its account of this cognitive structure, the new dialectical theory presents methods for identifying, analyzing, and evaluating these arguments, as they are used in specific cases. The book is a scholarly contribution to argumentation theory. It is written in an accessible style, and uses many colorful and provocative examples of fear and threat appeal arguments that are suitable for classroom discussions. The matters treated will be of interest to professionals and students in law, critical thinking, advertising, speech communication, informal logic, cognitive science, rhetoric, and media studies. (shrink)

Quentin Skinner has enduringly insisted that a past text cannot be ‘understood’ without the reader knowing something about its historical and linguistic context. But since the 1970s he has been attacked on this central point of all his work by authors maintaining that the text itself is the fundamental guide to the author’s intention, and that a separate study of the context cannot tell the historian anything that the text itself could not. Mark Bevir has spent much of the last (...) 20 years repeating a similar counter-argument. Although ‘study the linguistic context’ might be a useful heuristic maxim, Bevir says, it does not express a necessary or sufficient condition for understanding. But Skinner is right, and one of the figures he has consistently identified as a formative inspiration, R. G. Collingwood, has already (in his work of the 1930s) shown why. What Collingwood calls his ‘logic of question and answer’ explains why the historian cannot answer his characteristic ‘intention’ question about past texts without knowing the context of problems to which authors think they are offering solutions. The study of context is neither ‘prior’ (as Bevir incorrectly supposes) nor ‘separate’ (as Skinner inaccurately says), but it is, as Skinner maintains, nevertheless impossible to grasp an author’s intention without it. This ‘logic of question and answer’ also explains why, in history, dismissing the study of context is in fact a pre-judgement of evidence yet unseen. (shrink)

This chapter focuses on one of the common fallacies in Western philosophy, appeal to ridicule. An appeal to ridicule is closely related to an ad hominem argument because both attack the person. There is a similarity between an appeal to ridicule and an appeal to emotion in that both attempt to bypass rational assessment of a point of view and elicit an emotional reaction from the audience. An appeal to ridicule may be an attempt (...) to elicit humor at another's expense, or it may be an attempt to elicit enmity, playing on the fears and prejudices of the group. The difference between a reductio ad absurdum and an appeal to ridicule is that the former uses good evidence while the latter does not. Perhaps the best way to avoid this fallacy is to cultivate an attitude of respect for other points of view. (shrink)

Peter Goldie has argued for the view that the intentionality of emotions is inseparable from their phenomenology, but certain criticisms have revealed his argument as problematic. I will argue that it is possible to address these problems, at least in the case of the emotion of fear, thereby vindicating IPE, by appeal to a Husserlian version of the perceptual account of emotions, centered on the idea that the contents of perceptual experiences are fulfillment conditions. Fulfillment means the (...) achievement of a kind of immediate, or “full”, experience of an object or some of its aspects. In the case of visual perception, suppose you are looking at an apple. If you turn it around, you will find yourself in full view of its back side, which was previously anticipated “emptily”, fulfilling or disappointing some of your anticipations in regard to it. On the Husserlian view, the success or failure of a visual perceptual experience consists in such fulfillments and disappointments. If we can provide an account of the intentionality of emotions along similar lines, it will necessarily involve the phenomenal contrast between fullness and emptiness, enabling us to support IPE. (shrink)

Emotions have long been seen as suspect because of their power to overwhelm us. Fear of negative consequences is a great motivator. An argument that appeals to force or fear attempts to make the audience feel fear at the threat or possibility of harm in order to get them to accept a conclusion. This chapter focuses on one of the common fallacies in Western philosophy: appeal to force or fear. Sometimes evoking fear in, (...) or threatening, another can be a legitimate part of arguing, particularly if emotion is part of what is at issue. However, often appeals to fear or force are irrelevant to the point at issue and are fallacious attempts to convince an audience to accept one's argument/position. Thus, a central problem in regard to appeals to force or fear arguments is figuring out when such appeals are legitimate and when they are fallacious. The chapter addresses this by employing several critical questions. (shrink)

This paper focuses on three distinct issues in Fischer’s Death, Immortality, and Meaning in Life, viz. meaning in life, fearing death, and asymmetrical attitudes between our prenatal and postmortem non-existence. I first raise the possibility that life’s total meaning can be negative and argue that immoral or harmful acts are plausibly meaning-detracting acts, which could make the lives of historically impactful evil dictators anti-meaningful. After that, I review Fischer’s two necessary conditions for meaning in life and argue against each. In (...) the second section, I review Fischer’s argument that we should fear death in virtue of it bringing about a permanent loss of our viewpoint. I offer an opposing argument that only intrinsic badness is a fitting object of fear. Since death is extrinsically bad, it cannot merit fear, even though it can be the appropriate object of other negative attitudes. In the third and final section, I consider Fischer’s solution to the asymmetry problem, which appeals to the rationality of temporal bias. I then raise two worries about it. I first argue that temporal bias is not necessarily, as Fischer claims, survival conducive. I then argue that, even if it is, this may actually be an epistemic defeater for the rationality of temporal bias. (shrink)

In academic contexts the appeal to authority is a quite common but seldom tested argument, either because we accept the authority without questioning it, or because we look for alternative experts or reasons to support a different point of view. But, by putting ourselves side by side an already accepted authority, we often rhetorically manoeuvre to displace the burden of the proof to avoid the fear to present our opinions and to allow face saving.

This paper offers a solution to the problem of understanding how a fallacious argument can be deceptive by “seeming to be valid”, or (better) appearing to be a better argument of its kind than it really is. The explanation of how fallacies are deceptive is based on heuristics and paraschemes. Heuristics are fast and frugal shortcuts to a solution to a problem that sometimes jump to a conclusion that is not justified. In fallacious instances, according to the theory (...) proposed, this jump overlooks prerequisites of the defeasible argumentation scheme for the type of argument in question. Three informal fallacies, argumentum ad verecundiam , argumentum ad ignorantiam and fear appeal argument, are used to illustrate and explain the theory. (shrink)

In this paper we address the ethical challenges of research on cytoplasmic hybrid embryos, or “cybrids”. The controversial pronouncement of the UK’s Human Embryology and Fertilisation Authority of September 2007 on the permissibility of this area of research is the starting point of our discussion, and we argue in its favour. By a rigorous definition of the entities at issue, we show how the terms “chimera” and “hybrid” are improper in the case of cybrids, and how their use can bias (...) the debate creating moral prejudices. After analysing the scientific aspects of cybrids research and sketching out current alternatives, we enter the ethical debate, starting from the premise that research on early human embryos is ethically permissible under some circumstances. We emphasise how research on cybrids has positive consequences in terms of scientific and therapeutic applications, since it allows the derivation of human embryonic stem cells genetically tailored to the somatic cell donor. Such cell lines offer a unique in vitro model both for studies of human pathogenesis and for drug screening and discovery. Research on cybrids also circumvents the problem of the scarcity of human oocytes and their ethically dubious donation. Finally, we object to the most common arguments against cybrids research, that is, moral repugnance, the slippery slope argument, the appeal to “nature”, and the unfair distribution of economical resources. (shrink)

This essay investigates the rhetorical choices in archived letters to providers at a local abortion clinic through argumentum ad baculum and other fear appeal frames. Analysis of three types of threat—spiritual, physical, and professional—contained in the correspondence suggests that only the professional fear appeals correspond to true theat. The essay contends that while some of the letters contain either true threats or Aristotelian civic fear appeals, the writers more often make arguments that align with a new (...) category I name sideways threats. Sideways threats include praeteritio or apophasis, whereby the writer renounces something like violence in order to invoke it, as well as fear appeals to negative outcomes which could be carried out by a deity rather than the writer. Rather than fitting neatly into the rhetorical categories of ad baculum or civic fear, these artifacts that included multiple rhetorical approaches which open the way for new understanding of fear appeals and their persuasive qualities. (shrink)

A pervasive feature of populism is the use of rescue narratives to stimulate emotional adherence with audience predicated on evoking fear versus hope for salvation. This paper argues that restricting the rhetorical appeal of rescue narratives to the affective domain obscures the argumentative function that these narratives partake in constructing political arguments. It, thus, claims that rescue narratives can perform as arguments when used to provide reasons to justify political action. The paper examines the way(s) Donald Trump employs (...) rescue narratives as arguments to justify military interventions in Iraq and Syria. The analytical framework supplements the argumentative strategies of the Discourse-Historical Approach to Critical Discourse Studies with pragma-dialectics’ argumentation schemes. The analysis shows that the different elements of the narrative construct premises for argument schemes adduced to justify the rightness of claims. Conceptualizing Trump’s rescue narratives as arguments prompts a reflection on the possibility of narrative discourse to be associated with the domain of reason. (shrink)

This paper takes part in the ongoing debate on how emotions can be dealt with by argumentation theory. Its main goal is to formulate a relationship between emotion and argumentation which differs from that usually found in most of the literature on the subject. In the “standard” conception, emotions are seen as the objects of appeals which function as adjuvants to argumentation: speakers appeal to pity, fear, shame and the like in order to enhance the cogency of an (...) argument which bears on something else—whether it be the validity of a disputable opinion or the opportunity of a course of action. According to the “alternative” conception which I propose to consider, emotions themselves may be viewed, in some cases, as the very objects of argumentation. This conception lays emphasis on the arguability of emotions. Drawing on insights from current psychological and philosophical theories, it involves a reassessment of the Aristotelian concept of pathos, as well as an in-depth critical discussion of normative and descriptive approaches to emotional appeals. (shrink)

Appeals to emotion—pity, fear, popular sentiment, and _ad hominem_ attacks—are commonly used in argumentation. Instead of dismissing these appeals as fallacious wherever they occur, as many do, Walton urges that each use be judged on its merits. He distinguished three main categories of evaluation. First, is it reasonable, even if not conclusive, as an argument? Second, is it weak and therefore open to critical questioning for argument? And third, is it fallacious? The third category is a strong (...) charge that incurs a critical burden to back it up by citing evidence from the given text and context of dialogue. Walton uses fifty-six case studies to demonstrate that the problem of emotional fallacies is much subtler than has been previously believed. Ranging over commercial advertisements, political debates, union-management negotiations, and ethical disputes, the case studies reveal that these four types of appeals, while based on presumptive reasoning that are tentative and subject to default, are not always or necessarily fallacious types of argumentation. (shrink)

In De Rerum Natura III 963-971, Lucretius argues that death should not be feared because it is a necessary part of the natural cycle of life and death. This argument has received little philosophical attention, except by Martha Nussbaum, who asserts it is quite strong. However, Nussbaum's view is unsustainable, and I offer my own reading. I agree with Nussbaum that, as she construes it, the cycle of life argument is quite distinct from the better-known Epicurean arguments: not (...) only does it start from different premises, but it is a completely different type of argument. However, thus construed, it is deeply problematic. It relies on premises that are much more at home in Stoic than in Epicurean ethics, and Lucretius' appeal to nature in this argument contradicts what he says elsewhere in De Rerum Natura. I consider why Lucretius offers what appears to be such a flawed argument, and I propose a reading on which the cycle of life argument could be offered consistently by an Epicurean. The cycle of life argument, unlike the better-known arguments, does not attempt directly to show that death is not a bad thing. Instead, it targets certain destructive attitudes towards one's life that result in one fearing death. By helping relieve the interlocutor of these attitudes, the argument aims at reducing his fear of death. (shrink)

By looking at a canonical article representing academic philosophy’s orthodox view against cultural relativism, James Rachels’ “The Challenge of Cultural Relativism,” this paper argues that current mainstream western academic philosophy’s fear of cultural relativism is premised on a fear of the racial Other. The examples that Rachels marshals against cultural relativism default to the persistent, ubiquitous, and age-old stereotypes about the savage/barbarian Other that have dominated the history of western engagement with the non-western world. What academic philosophy fears (...) about cultural relativism, it is argued, is the barbarians of the western imagination and not fellow human beings. The same structure that informs fears of cultural relativism, whereby people with different customs are reduced to the barbarian/savage of the western imagination, can be seen in the genesis of international law which arose as a justification for the domination of the Amerindian. It is argued that implicit in arguments against cultural relativism is the preservation of the same right to dominate the Other. Finally, it is argued that the appeal of the fear of cultural relativism is that, in directing moral outrage at others, one can avoid reflecting on the failures of one’s own cultural tradition. (shrink)

abstractBy appealing to the similarity between pre-vital and post-mortem nonexistence, Lucretius famously tried to show that our anxiety about death was irrational. His so-called Symmetry Argument has been attacked in various ways, but all of these strategies are themselves problematic. In this paper, I propose a new approach to undermining the argument: when Parfit’s distinction between identity and what matters is applied, not diachronically but across possible worlds, the alleged symmetry can be broken. Although the pre-vital and posthumous (...) time spans that we could have experienced are indeed analogous with respect to our identity, they are not analogous with respect to psychological continuity, which forms the basis of prudential concern. Lucretius even anticipated the Parfitian distinction. He did not, however, notice the significance that it has for his Symmetry Argument. (shrink)

Little attention has been paid in academic dishonesty literature to empirically testing the effectiveness of different instructor communication strategies to minimize cheating. Using a quasi-experimental design, we compared the effectiveness of instructor fear appeals and moral appeals on student cheating-related attitudes and behavior. Cheating was most strongly associated with neutralizing attitudes in the moral appeal condition. Also, the relationship between observation of others cheating and self-reported cheating behaviors was stronger in both treatment conditions than in the control condition. (...) Although a trend toward less cheating in the treatment conditions was evident, it did not attain statistical significance. (shrink)

The social facilitation of eating plays a significant role in influencing individuals’ eating decisions. However, how social eating cues are processed in health promotion messages is unclear. This study examined individuals’ food craving in response to social cues in images and emotional experiences, perceived threat, perceived efficacy, behavioral intentions, and motivational coactivation elicited by social eating cues in obesity prevention fear appeals. Results suggested that the presence of a group of people eating in an image facilitated food craving for (...) the presented foods. Moreover, fear appeals that presented obesity and its consequences with more social eating cues, versus individual eating cues, generated greater positive emotional responses, perceived threat severity, response and self-efficacy, and motivational coactivation indicating more attention and threat vigilance. However, these cues also generated fewer self-reported intentions to change unhealthy eating behaviors. Implications and suggestions for future research are discussed. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 40.2 (2007) 216-237MuseSearchJournalsThis JournalContents[Access article in PDF]Who's Afraid of Fear Appeals? Contingency, Courage, and Deliberation in Rhetorical Theory and PracticeMichael William Pfau Department of Communication University of Minnesota—DuluthFear is an influential emotion whose history reveals its impacts not only on individuals, but on entire communities, economies, and political systems. Fear has been particularly important politically, and the history of republics reveals a political discourse (...) rife with appeals to fear. But the discourse of. (shrink)

This study analyzes Siyāsatnāma tradition in Sunnī political thought in terms of exploring the problem of just ruling. In the relevant literature, the dominant approach considers Siyāsatnāmas as ethical advice in general and regards them as ineffective against an unjust ruler who has no ethical concern. This study criticizes this dominant view by claiming that in addition to the religious/ethical argument to promote a just rule, the Siyāsatnāma tradition develops a second argument designed specifically for an unjust ruler (...) who ignores ethical advice. This second argument is ignored by the dominant position about the Siyāsatnāma tradition. I have called it self-interest argument in this study. An unjust ruler’s self-interest is to maintain, empower, and hand down his power to his descendants. The self-interest argument tries to convince a ruler who dismisses ethical advice to adopt just ruling by revealing that even for an unjust ruler the best strategy is just ruling to reach for his worldly aims. Summary: Earlier civilizations generated a Siyāsatnāma tradition to provide ethical and practical advice to rulers about a just and efficient ruling in a society. This tradition played an important role in classical Islamic political thought. Muslim rulers and thinkers who are acquainted with this tradition as a result of early Islamic conquests. In the beginning, some Siyāsatnāmas were translated into Arabic but later Muslim administrators and thinkers wrote original Siyāsatnāmas by including their experiences and other Islamic sources. The Siyāsatnāmas put forward both ethical advice and practical methods for rulers to rule justly and efficiently their states. While ethical advises are mainly derived from religious sources and individuals considered to be holy, practical methods are gathered from experiences of rulers who became successful in establishing just, efficient, and strong states in history. The Siyāsatnāma tradition does not seek theoretical, abstract, and philosophical models of just ruling. Rather it relies on experimental reason, common sense, historical wisdom, and ethical reasoning. This tradition is called “Mirrors for Princes” in Western political thought. In the relevant literature, the Siyāsatnāma tradition is seen as ethical advice in essence. This approach argues that this tradition simply relies on ethical and religious arguments to promote just ruling without devising any institutional measures such as a check and balance system to constraint the authority of the ruler. In the absence of any institutional control over the power of the ruler, the ethical argument means that: If the ruler rules justly, he would be awarded in the afterlife, while if he rules unjustly he would be punished in the afterlife. According to this approach, without any institutional measure, the Siyāsatnāma tradition, in reality, leaves the problem of just ruling to personal preference and the conscious of the ruler. It is up to the ruler whether he rules justly or unjustly, for there is not any external constraint over his power, given that he does not care about the afterlife. If he has a concern about his salvation in the afterlife, ethical advice would be effective, otherwise, those advice would not have any influence over him. As a result, according to this approach, the ethical argument fails in the final analysis against the unjust ruler who has no ethical concern. This dominant view ignores a second approach developed in the Siyāsatnāma tradition specifically to convince the ruler who has not any ethical concern to rule justly. I call it self-interest argument in this study. Unlike the dominant approach’s claim, the Siyāsatnāma tradition takes the problem of unjust ruler seriously and appeals to his self-interest to convince him to rule justly. The self-interest argument is clearly aware of the limits of the ethical argument against the ruler who does not care about the afterlife. An unjust ruler’s self-interest is to maintain, empower, and then hand down his dynasty to his descendants. The self-interest argument tries to convince a ruler ignoring ethical advice to adopt the just ruling by revealing that even for an unjust ruler the best strategy is just rule to reach for his worldly aims. Many historical examples are given to make it clear that unjust rules are short-lived.The essence of the self-interest argument is that: The just rule creates trust both among individuals and the state and society, then this widespread trust awakens the desire of attaining a comfortable life in human nature. The efforts of the individuals with the purpose of attaining a comfortable life lead to social and economic development in society, which in turn increases the financial sources of the state. That is why a just rule is the only solution to create a strong state as well as a developed society. The unjust ruling on the other hand, leads to distrust between the state and society and among individuals. This distrust and fear from the state lead to deterioration of the economic situation, for the desire embedded in human nature to attain a comfortable life would not awaken in such a society. As a result, the ruler could not have the necessary financial resources, which would weaken his power. That is why the just ruling is the only solution that serves to the interest of a ruler who only wants worldly power. This study analyzes Mâwardî’s and Ghazâlî’s political theories to reveal the self-interest argument in the Siyāsatnāma tradition. This self-interet argument could be seen in Hobbes’ political theory also. Hobbes, as one of the founders of modern political thought, takes the civil wars created by different religious sects and ideologies in the 17th century Europe as his starting point to formulate his model of the state. Hobbes thinks that without social peace and order, there would not be a society. He offers a strong monarchy which relies on the unity of powers as a solution to establish a peaceful society. The only responsibility of Leviathan as a strong and effective state is to establish and maintain peace and order in society. Any restriction over individuals is acceptable to reach that goal according to Hobbes. The source of the authority of the ruler is not just rule but social peace and order. Yet, after securing peace and order, Hobbes argues, it is the best policy for the ruler to rule justly, for a just rule leads to both social and economic development and increases financial sources of the state. The Hobbesian argument is also self-interest argument that we could find within the Siyāsatnāma tradition. He tells the ruler that even though he does not have to rule justly, it is the best policy to serve his self-interest. (shrink)

In this paper we explore the intersection of three topics which have historically been singled out for ethical consideration in advertising and marketing: the use of fear appeals, marketing to the elderly, and the marketing of health care services and products. Issues relevant to using fear appeals in promoting health care issues to the elderly are explored with a consumer psychologist's theoretical view of fear appeals. Next the assumption of the elderly market's vulnerability and indicants of social (...) or psychological function which would differentiate the elderly recipients of marketing communications are examined both in terms of function and ethical concerns.Overall, our review of the theoretical underpinnings of fear-based communication and the psychological characteristics does not indicate that the elderly of today are particularlyvulnerable. While the elderly are probably somewhat more dogmatic than younger consumers and perhaps view outcomes from the perspective of their age, there are no indications that their psychological responses to fear-based appeals differ significantly from those of younger consumers. (shrink)

Fear appeals are used in many domains. Cybersecurity researchers are also starting to experiment with fear appeals, many reporting positive outcomes. Yet there are ethical concerns related to the use of fear to motivate action. In this paper, we explore this aspect from the perspectives of cybersecurity fear appealdeployersandrecipients. We commenced our investigation by considering fear appeals from three foundational ethical perspectives. We then consulted the two stakeholder groups to gain insights into the ethical concerns (...) they consider to be pertinent. We first consulteddeployers: (a) fear appeal researchers and (b) Chief Information Security Officers (CISOs), and then potential cybersecurity fear appealrecipients:members of a crowdsourcing platform. We used their responses to develop aneffects-reasoning matrix, identifying the potential benefits and detriments of cybersecurity fear appeals for all stakeholders. Using these insights, we derived six ethical principles to guide cybersecurity fear appeal deployment. We then evaluated a snapshot of cybersecurity studies using the ethical principle lens. Our contribution is,first, a list of potential detriments that could result from the deployment of cybersecurity fear appeals andsecond, the set of six ethical principles to inform the deployment of such appeals. Both of these are intended to inform cybersecurity fear appeal design and deployment. (shrink)

The primary purpose of this study was to better understand the effects of consumers' perceived self-efficacy on their perceptions of the ethicality of a fear appeal and subsequent attitudes towards the ad, the brand, and purchase intentions. In this study, a total of 305 consumer responses were investigated to determine attitudes toward a fear appeal ad. The results suggest that the use of strong fear appeals may not be perceived as unethical if consumers feel they (...) can use the recommended product to effectively eliminate the threat posed by the ad. (shrink)

To understand how different types of cues in vaccine education messages affect attitude toward campaign messages and vaccination intention, this study examined the impact of the presence of social norm appeals and the presence of fear appeals in coronavirus disease 2019 vaccine campaign posters on perceived communication quality and vaccination intention. A 2 × 2 × 3 within-subject factorial design experiment was conducted in China. Findings demonstrated that the presence of fear appeals in COVID-19 vaccine campaign posters elicited (...) lower levels of perceived communication quality and vaccination intention than those without fear appeals. The interactive effect of fear appeals and social norm appeals was also found to be significant. Specifically, positive-framed messages with group cues and fear appeal messages with individual cues elicited higher perceived information quality and stronger vaccination intention than other types of messages. Understanding how these cues function jointly in COVID-19 vaccine campaign messages will help public health practitioners create more effective intervention strategies. (shrink)

ABSTRACT “Lockdown!” has articulated our collective and individual fear response to the novel coronavirus. Two regnant specialized discourses fostered by the academy—science and ideology critique—could not redirect this inadequate response nor generate their own adequately broad and focused social responses. This suggests the desirability of the academy adding phronesis as a goal for its pedagogical practices.

A new pragmatic approach, based on the latest developments in argumentation theory, analyzing appeal to expert opinion as a form of argument. Reliance on authority has always been a common recourse in argumentation, perhaps never more so than today in our highly technological society when knowledge has become so specialized—as manifested, for instance, in the frequent appearance of "expert witnesses" in courtrooms. When is an appeal to the opinion of an expert a reasonable type of argument (...) to make, and when does it become a fallacy? This book provides a method for the evaluation of these appeals in everyday argumentation. Specialized domains of knowledge such as science, medicine, law, and government policy have gradually taken over as the basis on which many of our rational decisions are made daily. Consequently, appeal to expert opinion in these areas has become a powerful type of argument. Challenging an argument based on expert scientific opinion, for example, has become as difficult as it once was to question religious authority. Walton stresses that even in cases where expert opinion is divided, the effect of it can still be so powerful that it overwhelms an individual's ability to make a decision based on personal deliberation of what is right or wrong in a given situation. The book identifies the requirements that make an appeal to expert opinion a reasonable or unreasonable argument. Walton's new pragmatic approach analyzes that appeal as a distinctive form of argument, with an accompanying set of appropriate critical questions matching the form. Throughout the book, a historical survey of the key developments in the evolution of the argument from authority, dating from the time of the ancients, is given, and new light is shed on current problems of "junk science" and battles between experts in legal argumentation. (shrink)

Herein, I consider arguments resting on an appeal to a non-existent authority as a species of argument from authority, and ultimately show them to be reliant on arguments from analogy in their inferential force. Three sub-types of argument are discussed: from authorities as yet unborn, no longer living, or incapable of ever doing so. In each case it is shown that an element of arguing from analogy is required since there can be no direct evidence of any (...) assertions of the source. In conclusion, it is suggested that such steps of analogy are employed frequently in traditional arguments from authority. (shrink)

Herein, I consider arguments resting on an appeal to a non-existent authority as a species of argument from authority, and ultimately show them to be reliant on arguments from analogy in their inferential force. Three sub-types of argument are discussed: from authorities as yet unborn, no longer living, or incapable of ever doing so. In each case it is shown that an element of arguing from analogy is required since there can be no direct evidence of any (...) assertions of the source. In conclusion, it is suggested that such steps of analogy are employed frequently in traditional arguments from authority. (shrink)

Natural theology is the branch of theology and philosophy that attempts to gain knowledge of God through non-revealed sources. In a narrower sense, natural theology is the discipline that presents rational arguments for the existence of God. Given that these arguments rarely directly persuade those who are not convinced by their conclusions, why do they enjoy an enduring appeal? This article examines two reasons for the continuing popularity of natural theological arguments: (i) they appeal to intuitions that humans (...) robustly hold and that emerge early in cognitive development; (ii) they serve an argumentative function by presenting particular religious views as live options. I conclude with observations on the role of natural theology in contemporary analytic philosophy of religion. (shrink)

ABSTRACT According to the Symmetry Argument against the fear of death, our attitudes towards birth and death should be identical. In this paper I defend the Deprivation Account of the badness of death, according to which death is bad because it deprives one of future goods. After rejecting previous attempts to explain and justify the asymmetry in our attitudes towards birth and death I argue that the asymmetry in our attitudes is both explained and justified by the fact (...) that contrary to birth, death is not viewed as a nomologically necessary condition for life, and therefore death is viewed as an unnecessary limitation of life. (shrink)

This article offers a critical examination of the arguments that underpin Slavoj Žižek's political utopianism. It maintains that Žižek's rejection of liberal democracy and market capitalism is sustained by highly problematical rhetorical strategies and that his purportedly Marxist plea for a new social order is based on an essentially Romantic, more specifically Nietzschean, conception of modern man's existential predicament.

Following a linguistic-descriptivist approach, Marianne Doury has studied debates about “parasciences”, discovering that “parascientists” frequently argue by “appeal to Galileo” ; opponents object by criticizing the analogy, charging fallacy, and appealing to counter-examples. I argue that Galilean appeals are much more widely used, by creationists, global-warming skeptics, advocates of “settled science”, great scientists, and great philosophers. Moreover, several subtypes should be distinguished; critiques questioning the analogy are proper; fallacy charges are problematic; and appeals to counter-examples are really indirect critiques (...) of the analogy. (shrink)

The cosmological argument has enjoyed and still enjoys substantial popularity in various traditions of natural theology. We propose that its enduring appeal is due at least in part to its concurrence with human cognitive predispositions, in particular intuitions about causality and agency. These intuitions seem to be a stable part of human cognition. We will consider implications for the justification of the cosmological argument from externalise and internalise perspectives.

This paper identifies two possible versions of the Epicurean 'Symmetry argument', both of which claim that post mortem non-existence is relevantly like prenatal non-existence and that therefore our attitude to the former should be the same as that towards the latter. One version addresses the fear of the state of being dead by making it equivalent to the state of not yet being born; the other addresses the prospective fear of dying by relating it to our present (...) retrospective attitude to the time before birth. I argue that only the first of these is present in the relevant sections of Lucretius (DRN 3.832-42, 972-5). Therefore, this argument is not aimed at a prospective fear of death, or a fear of 'mortality'. That particular fear is instead addressed by the Epicureans through the additional premise (found in the Letter to Menoeceus 125) that it is irrational to fear in prospect an event which is known to be painless when present. This still leaves unaddressed the related fear of 'premature death', which is to be removed through the acceptance of Epicurean hedonism. (shrink)

Used informally, the Reductio ad Absurdum (RAA) consists in reasoning appealing to the logically implied, absurd consequences of a hypothetical proposition, in order to refute it. This kind of reasoning resembles the Argument from Consequences, which appeals to causally induced consequences. These types of argument are sometimes confused, since it is not worked out how these different kinds of consequences should be distinguished. In this article it is argued that the logical consequences in RAA-argumentation can take different appearances (...) and that it therefore must be concluded that RAA cannot be characterised by a specific content, but must instead be characterised as an argument form. Furthermore, clues are provided to distinguish RAA reasoning from the Argument from Consequences. (shrink)

Epicurus famously argued that death cannot be bad for a person because only painful experiences or something that brings about them can be bad for people, but when a person dies, she cannot experience anything at all, let alone pain. If, as Epicurus argued, death is not something bad for us, then presumably, we have no reason to fear it. In contrast with Epicurus, however, contemporary philosophers of death generally subscribe to the deprivation account of the badness of death, (...) which allows that death can be comparatively bad for the one who dies. Still, many deprivation theorists believe that death, as merely comparatively bad, is not a fitting object of fear. Some of them argue that our attitudes would be unfitting if they respond to comparative value; while others contend that fear is not the kind of attitude that tracks comparative value. In this paper, I critically assess these arguments by deprivation theorists, and argue that, contrary to what these theorists claim, their arguments do not entail that death does not merit fear. (shrink)