The author suggests to look at media research from a historical perspective and compare the projects of the “golden period”, that is, the 1990s – early 2000s, with the works of recent years. After preliminary contextual explanations, choosing for a more detailed presentation projects of S. Zielinski and J. Parikka, the author shows how the tasks of media studies and their methodology change during the transition from large-scale panoramas claiming to build a new history from the perspectives of (...) media to often fragmented and situational analyses of components of chosen media (for example, the translation of color dispersion into the chemical language of a photograph of a distant star). This was the way by which archaeology, attentive to geological time, turned into archival work being done for “commercial use or machine learning”. This is how the radical approaches to media research characteristic of the first media theorists are leveled, because scientists publishing their works since the second half of the 2010s contribute to the normalization of media theory by bringing it to the long-discussed topics of other disciplines, such as cognitive functions or theories of signs. At the same time, media theory of recent years is being largely politicized, adopting governmental instructions and reducing the “variantology” and multiplicity of media that were developed earlier. (shrink)

Poised on the cusp between phenomenology and materiality, media institute a theoretical oscillation that promises to displace the empirical-transcendental divide that has structured western meditation on thinking, including the thinking of technics. Because media give the infrastructure conditioning thought without ceasing to be empirical, they form the basis for a complex hermeneutics that cannot avoid the task of accounting for its unthematizable infrastructural condition. Tracing the oscillation constitutive of such a hermeneutics as it serves variously to constitute (...) class='Hi'>media theory in the work of critics from McLuhan to Kittler, from Leroi-Gourhan to Stiegler, my interrogation ultimately conceptualizes the medium as an environment for life:by giving concrete form to ‘epiphylogenesis’, concrete media find their most ‘originary’ function not as artifacts but via their participation in human technogenesis. (shrink)

The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions - the "5Ws and H" around (...) which the book is organized - provide a path for students to articulate the issues; understand applicable law and ethics codes; consider the needs of stakeholders; work through conflicting values; integrate philosophic principles; and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors' reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and Doing Ethics in Media prepares readers for that task. Doing Ethics in Media is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences. The book's companion website-doingethicsin.media, or www.doingmediaethics.com-provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor's manual. (shrink)

"The question of what bearing scientific inquiry has upon the humanities is the subject of an important, ongoing debate in film and media studies. In the latest addition to the AFI Film Readers series, Cognitive Media Theory presents a case that the theorization of film and media spectatorship needs to take current empirical research in the sciences into consideration, and to show how empirical research informs film and media studies. Exploring topics that range from color (...) perception and moral engagement to our cognitive response to humor, Cognitive Media Theory offers film and media scholars and advanced students an introduction to current cognitive theory through original essays that critically reflect upon the current state of the field. Contributors address key topics, genres, and media forms, and present the findings of specific experiments and case studies conducted across film, television, and video games"--. (shrink)

Providing an accessible examination of ethics, Doing Ethics in Media, introduces students to ethical theory and provides a grounded discussion of ethics in the context of today's media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expeditiously, honestly, and efficiently when they enter the workplace and need to make critical ethical decisions on deadline. The text is organized around six decision-making questions, and cases demonstrate the application of these questions to real-world scenarios. (...) Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of the key points accompanied by practical applications, demonstrated through references to classic and contemporary issues in media. Student voices are heard throughout the book, illustrating how they have grappled with and applied the concepts in their own worlds and in the media. Distinctive features include: a new approach to ethical decision making through the "5W's and H" questions that serve as the book's framework; discussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases engage students at early stages of their careers, and consider that most students will change careers several times comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, and codes of ethics user-friendly approach throughout the book challenges students to think for themselves rather than imposing answers on them connects the model or theory to every decision-making challenge (44 cases and dozens of practical applications) a Companion Website with ancillary materials for students and for instructors (including a test bank and instructor's manual). This text has been written for undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also will serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences"--Provided by publisher. (shrink)

"The article presents an in-depth analysis of Benjamin’s use of the German term Medium, in order to show how his entire media theory may be interpreted as centered on the interaction between the historically changing realm of the technical and material Apparate, and what he calls in the artwork essay the »Medium of perception«: the spatially extended environment, the atmosphere, the milieu, the Umwelt in which sensory experience occurs. This notion of »Medium of perception« is then located within (...) the long, post-Aristotelian tradition of the media diaphana, whose traces can be found in the 1920s and 1930s in the writings of authors such as Béla Balázs, Fritz Heider, and László Moholy-Nagy. Der Artikel präsentiert eine eingehende Analyse von Benjamins Gebrauch des deutschen Begriffs »Medium«, um zu zeigen, dass seine gesamte Medientheorie fokussiert ist auf die Interaktion zwischen dem historisch veränderlichen Bereich der technischen und materiellen Apparate einerseits und dem, was er in dem Kunstwerkaufsatz das »Medium der Wahrnehmung« nennt: die räumlich ausgedehnte Umgebung, die Atmosphäre, das Milieu, die Umwelt, in der sinnliche Wahrnehmung erfolgt. Dieser Begriff des »Mediums der Wahrnehmung« wird dann innerhalb der langen, nacharistotelischen Tradition der media diaphana verortet, deren Spuren in den 1920er und 1930er Jahren in den Schriften von Autoren wie Béla Balázs, Fritz Heider und László Moholy-Nagy zu finden sind.". (shrink)

Introducing a largely neglected area of existing interactions between Greco-Roman antiquity and media theory, this volume brings together a range of interdisciplinary studies to address the question of why interactions in this area matter and how they might be developed further.

Can we say we live in a post-digital condition? It depends. This paper sets out to distinguish between the current mass digital culture and an authentic post-digital culture. If we mean “post-digital” as the full internalization and awareness of the result of the so-called digital revolution, then it is necessary a philosophical work to discuss related problems, identify the causes and propose solutions. An authentic philosophy of digital will, however, have to start from a clarification of the terms and basic (...) objects of its investigation. Here media theory is inserted as an analytical tool: the purpose of this essay is to outline a road map for a good media theory that interfaces with questions of definition of digital, also in light of the notions of space, time, and matter. As will be seen, the description given here for a “good media theory” does, in fact, coincide with an already existing – and inserted in the contemporary debate – school. In conclusion we will try to delineate the field of philosophical inquiry opened by the clarification brought by the previous analysis, and to suggest a general framework within which philosophy will have to move in order to finally reach the authentic post-digital condition. (shrink)

Some kinds of “fake news” bits on Saturday Night Live (SNL) become more meaningful when linked back to the work of media theorist Neil Postman. Postman's best‐known book, Amusing Ourselves to Death: Public Discourse in the Age of Show Business, argues that TV journalism will inevitably reflect the influences and biases of television itself. The result is an entertaining but incoherent stream of “disinformation” in a “peek‐a‐boo world” of unfocused and shallow discussion. Using Postman's arguments for structure and support (...) here, this chapter explores similar concerns reflected in the satirical news reporting of SNL. It shows that “Weekend Update” and other such pieces can ground key lessons that help us navigate our increasingly complex media environment, a point that Postman himself considers in his book's closing pages. As our media environment continues to change, it becomes helpful to see Postman's thesis as a valuable philosophical insight, and one that SNL's comedy can illustrate quite effectively. (shrink)

Günther Anders was a philosopher concerned with the political and social implications of power, both as expressed in the media and its tendency to elide the citizenry and thus the very possibility of democracy and the political implications of our participation in our own subjugation in the image of modern social media beginning with radio and television. Anders was particularly concerned with two bombs dropped on Japan at the end of World War II, and he was just as (...) concerned with the so-called ‘peaceful’ uses of nuclear power, what he named our apocalypse-blindness and the urgency of violence. To make this case I draw on Baudrillard on ‘speech without response’ and Gadamer on conversation. (shrink)

This paper argues that the still-emerging paradigm of situated cognition requires a more systematic perspective on media to capture the enculturation of the human mind. By virtue of being media, cultural artifacts present central experiential models of the world for our embodied minds to latch onto. The paper identifies references to external media within embodied, extended, enactive, and predictive approaches to cognition, which remain underdeveloped in terms of the profound impact that media have on our mind. (...) To grasp this impact, I propose an enactive account of media that is based on expansive habits as media-structured, embodied ways of bringing forth meaning and new domains of values. We apply such habits, for instance, when seeing a picture or perceiving a movie. They become established through a process of reciprocal adaptation between media artifacts and organisms and define the range of viable actions within such a media ecology. Within an artifactual habit, we then become attuned to a specific media work that engages us. Both the plurality of habits and the dynamical adjustments within a habit require a more flexible neural architecture than is addressed by classical cognitive neuroscience. To detail how neural and media processes interlock, I will introduce the concept of neuromediality and discuss radical predictive processing accounts that could contribute to the externalization of the mind by treating media themselves as generative models of the world. After a short primer on general media theory, I discuss media examples in three domains: pictures and moving images; digital media; architecture and the built environment. This discussion demonstrates the need for a new cognitive media theory based on enactive artifactual habits—one that will help us gain perspective on the continuous re-mediation of our mind. (shrink)

Proponents of the “literacy” thesis share with proponents of the “extended mind” thesis the viewpoint that communication systems such as language or writing have cognitive implications that go beyond their purely social and communicative purposes. Conceiving of media as extensions of the mind thus has the potential to bring together and cross-fertilize research programs that are currently placed in distant corners of the study of mind, language, and society. In this issue, we bring together authors with a diverse set (...) of interests to identify promising areas of overlap, blaze new trails for us to explore, but also to highlight dissonances and challenges that will have to be addressed in future work. (shrink)

This paper offers a brief introduction and interpretation of recent research on cultural techniques in German media studies. The analysis considers three sites of conceptual dislocations that have shaped the development and legacy of media research often associated with theorist Friedrich Kittler: first, the displacement of 1980s and 1990s Kittlerian media theory towards a more praxeological style of analysis in the early 2000s; second, the philological background that allowed the antiquated German appellation for agricultural engineering, Kulturtechniken, (...) to migrate into media and cultural studies; and third, the role of these conceptual dislocations in enriching media-genealogical inquiries into topics such as life, biopolitics, and practice. (shrink)

Media studies as a field has traditionally been wary of the question of technology. Discussion of technology has often been restricted to relatively sterile debates about technological determinism. In recent times there has been renewed interest, however, in the technological dimension of media. In part this is doubtless due to rapid changes in media technology, such as the rise of the internet and the digital convergence of media technologies. But there are also an increasing number of (...) writers who seem to believe that media theory, and more widely social science and the humanities, needs to rethink the question of technology and its relationship to society, culture and cultural production. Andrew Feenberg has characterized the two most dominant positions as, on the one hand, the social constructivist or 'technology studies' approach to technology, and, on the other, 'substantivist' theories of technology. The social constructivist approach, aims to counter technological determinism by showing how the development of technology is shaped not by technical and scientific progress but by contingent social, cultural and economic forces. The limitation of this view, however, is that it tends to see technology as no different from any other social process and it may lose the ability to distinguish between the technical object and any other social formation or cultural artefact. Doubtless constructivism would like to see technology as a subset of the cultural artefact and not vice versa, therefore explaining technology in terms of culture and society. But there are powerful arguments for arguing something like the opposite: in other words for understanding culture and society in terms of or as technical objects. In recent years this argument has been put most forcefully by the French philosopher Bernard Stiegler and it is to his work and its implications for media theory that this essay is dedicated. In particular I will show how Stiegler might defend his ideas around technics from the charge of technological determinism. Firstly, technics is not understood in the narrow sense of techno-scientific technology but in the wider sense of all the ways in which the human is exteriorised into artefacts or organized inorganic matter. Technics in this sense is therefore inseparable from culture and society and it makes no sense either to talk of technics determining culture and society or vice versa. Culture and society are not constituted by technics as if by a cause but rather constituted through it. Secondly, a technics in Stiegler's sense does not represent scientific progress or a deterministic evolution; rather, however strange this may seem, technics is a kind of pure accidentality or contingency. For Stiegler it is because of the exteriorisation of the human into artefacts or inorganic organized matter that culture and society constitute themselves contingently. Stiegler's work therefore offers a way for us to rethink the relationship between culture and technology in ways which can productively reconfigure the concerns of critical theory. (shrink)

This paper seeks to introduce cultural techniques to an Anglophone readership. Specifically geared towards an Anglophone readership, the paper relates the re-emergence of cultural techniques to the changing intellectual constellation of postwar Germany. More specifically, it traces how the concept evolved from – and reacted against – so-called German media theory, a decidedly anti-hermeneutic and anti-humanist current of thought frequently associated with the work of Friedrich Kittler. Post-hermeneutic rather than anti-hermeneutic in its outlook, the reconceptualization of cultural techniques (...) aims at presenting them as chains of operations that link humans, things, media and even animals. To investigate cultural techniques is to shift the analytic gaze from ontological distinctions to the ontic operations that gave rise to the former in the first place. As Siegert points out, this shift recalls certain concurrent developments within the North American posthumanities; the paper therefore also includes a discussion of the similarities and differences between German and North American posthumanism. (shrink)

The article examines the use of semiotics in media theory, advancing a critique of Saussurian approaches to media and harnessing Peirce's sign theory as a way to analyze media, with reference to the sign “terrorist.” The tiered model of media representation based on Saussure's sign relation is found to under-theorize the materiality of the sign, the indeterminacy of meaning, the significance of the speaking subject, and the ideological and institutional forces that work on the (...) sign. The interpretant in Peirce's model allows an alternate approach to media analysis in which media can be considered a kind of material culture, produced by people in regulated settings and encountered by interpreting minds in various contexts. Metasemiotic frameworks are found to operate on the sign “terrorist,” but the ongoing process of semiosis also allows for the possibility of change. (shrink)

This article follows the recurrent theme in Friedrich Kittler’s 40 years of prolific academic writing, which is of course the media-related production of discourse. Five heuristic principles are identified in his work: enabling, reduction, historization, the abolishment of the ‘two cultures', and post-hermeneutics. The paper closes with criticism of the intrinsic limits of Kittler’s point of view.

This article examines the origin of the concept of medium and of media theory as an area of knowledge. It claims that the concept of medium in the modern sense was first introduced in the works of...

Philosophy & Social Criticism, Ahead of Print. Douglas Kellner emerged in the late 1980s as a media theorist. This article reconstructs his intellectual trajectory, analyzing the developments and problems of his media theory. His path was influenced by so-called Western Marxism, notably by the Frankfurt School and, later, by British cultural studies. Kellner made both currents of European thought dialogue and incorporated them into French postmodernism, in a context configured by the ‘culture wars’ in the United States. (...) All of this shaped the analysis of what he called ‘media culture’ and, a few years later, ‘media spectacle’, as well as his proposal for critical media literacy. It is argued that Kellner proposes an innovative synthesis in theoretical and methodological terms, outlined with Cultural Marxism. On the other hand, his proposition is not exempt from conceptual contradictions that generate analytical simplifications during the practice of research, as it moves between immanent to transcendent critique. (shrink)

Philosophy & Social Criticism, Ahead of Print. Douglas Kellner emerged in the late 1980s as a media theorist. This article reconstructs his intellectual trajectory, analyzing the developments and problems of his media theory. His path was influenced by so-called Western Marxism, notably by the Frankfurt School and, later, by British cultural studies. Kellner made both currents of European thought dialogue and incorporated them into French postmodernism, in a context configured by the ‘culture wars’ in the United States. (...) All of this shaped the analysis of what he called ‘media culture’ and, a few years later, ‘media spectacle’, as well as his proposal for critical media literacy. It is argued that Kellner proposes an innovative synthesis in theoretical and methodological terms, outlined with Cultural Marxism. On the other hand, his proposition is not exempt from conceptual contradictions that generate analytical simplifications during the practice of research, as it moves between immanent to transcendent critique. (shrink)

Douglas Kellner emerged in the late 1980s as a media theorist. This article reconstructs his intellectual trajectory, analyzing the developments and problems of his media theory. His path was influ...

In the late nineteenth century, Jagadish Chandra Bose devised millimeter- and micro-wave experiments to record responses of plants to electromagnetic stimuli. Based on these experiments, Bose conceptualized his thesis of the unity of living and nonliving entities through their different sensitivities to electromagnetic vibrations. By relating Bose’s thesis of the unity of life based on electromagnetic vibrations to Alfred North Whitehead’s process philosophy and N. Katherine Hayles’s work on the cognitive nonconscious, I argue for a processual media theory (...) that connects both human and plant intelligence to electromagnetic signaling. In doing so, I examine how discourses about different living bodies (plants, animals, humans) variously sensing their environments are formulated into claims about which species have what degree of cognitive capability and intelligence. I trace the influence of Bose’s work on the ecological thinking of the 1970s espoused by cyberneticists and countercultural environmentalists and on contemporary plant neurobiologists who are closely working with Internet of Things designers and researchers. This enables me to emerge with an understanding of electrosensitivity that acknowledges that there is more to the intensities and energies of signals than mere data and that such infra-informatic signals can create both capacities and incapacities, capabilities and debilities, in bodies. (shrink)

The purpose of this essay is to provide an interpretive and evaluative introduction to Franco ‘Bifo’ Berardi’s critical media theory and to situate it with a view to understanding but also thinking beyond the limitations of an aesthetic practice rooted almost exclusively in conscious, language-based thought. It begins by examining the way in which Berardi conceptualizes the techno-social paradigm emerging in the passage from late industrial society to semiocapitalism (a form of capitalism based on immaterial labour and the (...) explosion of the infosphere), connecting this to the ecological-aesthetic concerns of Félix Guattari. It concludes by questioning the prospects of poetry to forge lines of escape from the determinism of techno-linguistic governance, suggesting, by way of N. Katherine Hayles and Donna Haraway, that extra-linguistic, nonconscious resources may provide a broader and more viable theoretical palette for conceiving of indeterminability beyond, behind, and in the interstices of a complex digital ecology. (shrink)

In the South African debate about the role of the media in the new South African society, the African moral philosophy ubuntuism is from time to time raised as a framework for African normative media theory. Up till now, the possibility of using ubuntuism as a normative framework can, however, not yet be described as a focused effort to develop a comprehensive theory on the basis of which media performance could be measured from ‘an African (...) perspective’. Rather, the topic of ubuntuism as normative media theory should be seen in the context of the African Renaissance as part of an intellectual quest to rediscover and re-establish idealized values of traditional African culture and communities and to apply it to contemporary phenomena such as the media. However, given South Africa's history of apartheid in which Christian nationalism was misused as a moral philosophy to mobilize a patriotic media in the service of volk and vaderland, it is not too early to ask critical questions about ubuntuism as a possible framework for normative media theory. Such questioning is the purpose of this article. Against the background of a postmodern and a postcolonial perspective on normative theory, questions related to the following are raised: the expediency of ubuntuism in the context of changed African cultural values, the distinctiveness of ubuntuism as an African moral philosophy, the vulnerability of moral philosophy to political misuse, ubuntuism in the context of the future of normative theory in a globalized world and changed media environment, and, the implications of ubuntuism for journalism practice. It is concluded that ubuntuism may pose a threat to freedom of expression. Given the nature of contemporary South African society and its media system, a postmodern emphasis on diversity and pluralism as the cornerstone of future normative theory is supported. (shrink)

In the context of the highly contested discourse of posthumanism, this essay examines Mark Hansen’s attempt to give a robust account of technology in its extra-linguistic dimension by evincing an ‘‘‘originary’’ coupling of the human and the technical’ that grounds experience as such (Hansen, 2006a: 9). Specifically, I argue that Hansen’s perspective is haunted by the representational logic that it moves against. In this, I do not repudiate Hansen’s argument as such, but rather reject one of its central underlying implications: (...) that the extra-discursive materiality of technology might be accessed, linguistically, without attaching a meaning to it that is foreign to this materiality. To this end, the essay begins with an examination of technesis as it is initially developed by Hansen, demonstrating the necessity from which it sprang, the contribution that Hansen’s reading makes, and its ultimate limitations. From here, the essay articulates Hansen’s argument for an affective topology of the senses, corroborating the increased importance of digital technologies in this perspective through a brief comparison of Roberto Lazzarini’s ‘skulls’ (as read by Hansen) and my own piece ‘Sound’. Finally, this comparison pivots the essay towards a critical analysis of Hansen’s account of primary tactility that demonstrates its dependence on the (representational) logic of language. In closing, then, I argue that what is accomplished by Hansen’s putting-into-discourse of technesis is, paradoxically, a re-staging of the constitutive ambivalence of deconstruction that reinvigorates the posthumanist elements of that discourse. (shrink)

In the 20th century, the term “media logic” was introduced to denote the influence of independent mass media on political systems and other institutions. In recent years the idea has been reworked and labeled “mediatization” to widen the framework by including new media and new areas of application. In Section Two the paper discusses different conceptualizations. It is argued that even if they bring new insights, they cannot be unified into one concept, and that they also lack (...) a consistent definition of digital media. Section three provides a definition of digital media in order to identify new trajectories made possible by these media, which have led into a new media matrix built around the internet and mobile devices. It will be argued that the new media matrix cannot be understood from a point of view defined by the framework of 20th century mass media because digital media open new trajectories and because in the new matrix the previously existing media have had to transform themselves. (shrink)

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that (...) typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. (shrink)

As many disciplines in the humanities have experienced a focus on culture's impact in recent decades, questions surrounding the significance of media such as writing, print, and computer networks have become increasingly relevant. This book seeks to demonstrate that a media and cultural theory perspective can also be highly productive for legal theory. Thomas Vesting approaches law as an artificial and constructive element within culture and emphasizes the many possibilities that varied forms of media have (...) opened to law, from oral history through to scripture, print and modern day digital networks. While providing historical examples for these theoretical assumptions, the connections between media and law are reconstructed in a practical way and with an eye toward the future. The book closes with an analysis of our present age as a network culture and discusses how this metaphorical framework can be of use in thinking about issues such as constitutionalism, human rights, the state, democracy and education. 'Legal Theory and the Media of Law' will be of great interest to legal, cultural and media theorists as well as academics of politics, sociology and philosophy" -- Back cover. (shrink)

Democracy for Realists delivers a long-overdue attack upon apologetics for American political realities. Achen and Bartels argue that the “folk theory of democracy” is not an accurate description of democracy in the United States and that without a greater degree of economic and social equality, democracy will remain an unattainable ideal. But their account of the gap between ideal and actual relies too heavily on the innate cognitive limitations and biases (particularly intergroup bias) of our psychology. These are important, (...) but they provide only an incomplete understanding if we do not incorporate a focus on information and ideas. Media-effects research and comparative media studies provide evidence that the ignorance of the U.S. voter is only partly caused by cognitive limitations, and they point the way to a more effective way to bring social psychology into political science. (shrink)

This book argues that we have moved into a new cultural period, automodernity, which represents a social, psychological, and technological reaction to postmodernity. In fact, by showing how individual autonomy is now being generated through technological and cultural automation, Samuels posits that we must rethink modernity and postmodernity. Part of this rethinking entails stressing how the progressive political aspects of postmodernism need to be separated from the aesthetic consumption of differences in automoderntiy. Choosing culturally relevant studies of The Matrix, Grand (...) Theft Auto, Eminem and Jurassic Park, he interprets these medias through the lens of eminent theorists like Slavoj Zizek, Frederic Jameson, and Henry Jenkins. Ultimately, he argues that what defines postmodernity is the stress on social construction, secular humanism, and progressive social movements that challenge the universality and neutrality of modern reason"--Provided by publisher. (shrink)

Recalling the phenomenological and Hegelian bases of the critique of misplaced concreteness, and supplementing these by the contribution of Gregory Bateson, it is possible to say that a contemporary critique of digital media cannot appeal to an irrevocable concreteness nor finally defeat abstraction. Since the digital media complex is characterized by temporal decay, transversality, and singularity, a new departure for a critical theory of digital media must centre on the cultural unconscious and the limit, or edge, (...) of the cultural complex. (shrink)

매체이론가 매클루언에 따르면 매체는 ‘인간의 확장’이다. 매클루언의 이 주장은 매체 가 가진 힘을 간결하게 표현할 뿐만 아니라 모든 매체 철학의 전제가 된다. 발터 벤야민은 매클루언에 앞서 매체와 감각의 재편에 대해 언급한다. 물론 그의 관심은 매체 자체에 있 기보다는 기술적 복제의 도입으로 예술과 예술작품의 정의와 역할의 변화를 추적하는 것 이다. 본 논문은 기술적 복제시대의 예술작품 (Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit)(1939)을 중심으로 벤야민의 주장을 매체철학의 관점 에서 상론한다. 먼저 우리는 매체와 감각의 재편, 매체와 세계관의 변화를 매클루언의 매체이론을 통해 확인한다. 둘째, (...) 우리는 벤야민의 매체에 대한 사유를, 특히 영화를 중심으로 살펴보되, 영화와 연극의 기술적 차이를 통해 드러낸다. 셋째, 벤야민의 매체와 감각의 재편 그리고 매체와 인식방법의 차이를 그림과 영화의 예시를 통해 살펴본다. 넷째, 벤야민의 매체와 사회변혁의 문제를 영화의 사회적 기능을 통해 고찰할 것이다. 마지막으로 우리는 벤야민 의 매체철학이 가진 한계를 살펴볼 것이다. (shrink)

‘예술의 종말’(the End of Art)과 관련된 논의에서 우리가 빠트려서는 안 되는 또 한 사람의 철학자가 있다. 그가 바로 발터 벤야민(W. Benjamin)이다. 헤겔과 단토와 마찬가지로 벤야민 역시 예술의 역사성에 주목한다. 벤야민에 따르면 예술에 대한 정의와 기능은 역사적 조건에 의존한다. 마르크스주의자로서 벤야민은 예술을 토대, 즉 당대의 기술수준의 반영물로 이해한다. 따라서 농업기반 수공업사회의 예술과 기술집약적 산업사회의 예술에 대한 정의와 역할은 다를 수밖에 없다. 벤야민은 전통적 예술과 기술적 복제시대의 예술을 구분하는 개념으로 ‘아우라’(Aura) 개념을 제시한다.BR 아우라는 전통적 예술작품의 물질적 조건인 진품성, 원본성 그리고 일회성에서 비롯된다. (...) 아우라에 근거한 예술작품은 복제품과 물질적으로 구별된다. 그러므로 예술작품은 고귀한 것이고 숭배되어야 하는 것으로 간주되었다. 그런데 19세기 후반 사진의 등장으로 대상에 대한 기술적 복제가 가능하게 되었고, 복제와 원본의 차이를 묻는 것은 무의한 것이 되었다. 사진과 영화로 대표되는 기술적 복제 예술은 인간의 감각을 재편하여 시간과 공간에 대한 새로운 이해를 가능하게 했을 뿐만 아니라, 예술과 예술작품에 대한 정의와 역할을 급진적으로 재규정한다. 벤야민은 기술적 복제 시대와 더불어 예술작품의 아우라는 종말을 고할 것으로 확신한다. 본 논문은 벤야민의 예술의 종말론을 매체철학의 관점에서 살펴보고 평가할 것이다. (shrink)

Matthias Vogel challenges the belief, dominant in contemporary philosophy, that reason is determined solely by our discursive, linguistic abilities as communicative beings. In his view, the medium of language is not the only force of reason. Music, art, and other nonlinguistic forms of communication and understanding are also significant. Introducing an expansive theory of mind that accounts for highly sophisticated, penetrative media, Vogel advances a novel conception of rationality while freeing philosophy from its exclusive attachment to linguistics. Vogel's (...) media of reason treats all kinds of understanding and thought, propositional and nonpropositional, as important to the processes and production of knowledge and thinking. By developing an account of rationality grounded in a new conception of media, he raises the profile of the prelinguistic and nonlinguistic dimensions of rationality and advances the Enlightenment project, buffering it against the postmodern critique that the movement fails to appreciate aesthetic experience. Guided by the work of Jürgen Habermas, Donald Davidson, and a range of media theorists, including Marshall McLuhan, Vogel rebuilds, if he does not remake, the relationship among various forms of media--books, movies, newspapers, the Internet, and television--while offering an original and exciting contribution to media theory. (shrink)

The object of this article is to demonstrate how stakeholder theory can be enlarged and enhanced by two communications theories, media systems dependency and community infrastructure theory. The stakeholder perspective is often represented by a diagram in which a firm is centrally positioned, surrounded by stakeholders. However, relationships between stakeholders are given relatively little attention, the various groups theoretically encompassed by the term “community” remain relatively undefined, and other marginalized stakeholders often go unrecognized. MSD and CIT can (...) enable us to conceptualize the stakeholder model more clearly, to develop research projects that more adequately capture the dynamic quality of stakeholder relationships, to tailor management strategies to particular stakeholder characteristics, and to understand corporate social responsibility messages. As an example, stakeholder theory, combined with MSD and CIT, is applied to California’s cannabis/marijuana industry. (shrink)

A post-Bourdieu version of field theory can produce nuanced analyses of the relationship between media change, the new citizen movements and ongoing struggles for democratic renewal. Through the case of Spain’s indignados (15M) movement and its political offshoots, I explore the potential uses of a range of field concepts and propose a conceptual distinction between «field of civic action» and «dispersed civic space». Spain’s recent political changes are not a continuous flow of events but rather a series of (...) discrete, ephemeral fields of civic action separated by a long hiatus of dispersed civic space. These complexly mediated fields are socio-political «games» in which civic players with technopolitical and other skills interact with other players in pursuit of specific goals and rewards. As a result, new citizen-led initiatives (e.g. PAH, Podemos, Barcelona en Comú) have bridged the alternative vs. mainstream media divide to great social and political effect.Una versión de la teoría de campos post-Bourdieu puede producir análisis matizados de la relación entre el cambio de los medios de comunicación, los nuevos movimientos ciudadanos y las luchas por la renovación democrática actuales. Partiendo del movimiento de los indignados en España (15M), exploro los usos potenciales de una serie de conceptos de campo y propongo una distinción conceptual entre «campo de acción cívica» y «espacio cívico disperso». Los recientes cambios políticos en España no son un flujo continuo de acontecimientos, sino una serie de campos discretos y efímeros de acción cívica separados por un largo período de dispersión del espacio cívico. Estos campos complejamente mediados son «juegos» sociopolíticos en los que actores cívicos con habilidades tecno-políticas y de otra índole interactúan con otros jugadores en busca de metas y recompensas específicas. Como resultado, las nuevas iniciativas dirigidas por los ciudadanos (por ejemplo, pah, Podemos o Barcelona en Comú) han sido capaces de salvar las distancias entre los medios de comunicación alternativos y los principales medios de comunicación de masas y han tenido un gran efecto social y político. (shrink)